Page 2 of 12 Previous | Next 
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 18, 2010
    [Adwords] Best AdWords Tips and Tactics of 2009, Part 2
    Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Digg this!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 15, 2013
    [Adwords] Google demands your papers with the Hummingbird algorithm update
    Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you?
  • SAZBEAN  |  TUESDAY, OCTOBER 12, 2010
    [Adwords] WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
    Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Adwords] Google has carnal knowledge of social
    Search Engine Optimization Search Marketing Social Media Marketing Web Metrics AdWords Application programming interface best practice Color scheme Column Cross-site request forgery Google Google Analytics RSS Uniform Resource LocatorTwitter and Google have made amends. In the past, this was not the case. This is no longer the case.
  • BIZNOLOGY  |  MONDAY, MARCH 26, 2012
    [Adwords] Craft a Compelling Offer for Paid Search Marketing
    But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  Paid Search AdWords Google Google AdWords offer development Search Engine MarketingImage via CrunchBase. This is not news to Internet marketers.  Free trial. Free gift with purchase.
  • CLIENT BRIDGE  |  MONDAY, OCTOBER 15, 2012
    [Adwords] INFOGRAPHIC: Improving Google Adwords Quality Scores
    "The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location." View Original Article
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Adwords] Social Media is Like Riding a Bike
    Slider Social Media Marketing Google AdWords Hootsuite MailChimp Microsoft Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. Oh, and purple. Take A Safety Course. No armor.
  • LEAD VIEWS  |  TUESDAY, AUGUST 14, 2012
    [Adwords] Marcom Fatigue: Should Marketers Worry?
    Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. Our profession is beginning to see signs of marcom fatigue.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Adwords] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! 6th Share interesting and helpful content.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Adwords] Playing the online reputation shell game
    Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Really mix it up.
  • SAZBEAN  |  TUESDAY, JANUARY 18, 2011
    [Adwords] Finding Keywords for Social Media Content & Monitoring
    Also run them (and your list of other sites) through Google AdWords Keyword Tool (which you can use without an AdWords account) to find possible keywords (their suggestions can be very useful). Keywords are how search engines provide results and keywords are how we find what we’re looking for. photo by Bruce ).
  • THE POINT  |  TUESDAY, JUNE 16, 2015
    [Adwords] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Adapted from the white paper, “Top 10 B2B Paid Search Mistakes – Why Your Google AdWords Campaign Isn’t Working & What to Do About It”. This is referred to as phrase match.
  • INBLURBS  |  THURSDAY, SEPTEMBER 29, 2011
    [Adwords] Is Google+ a good bet for your business?
    When Google+ was launched some people had the opinion that it will destroy Facebook in a short time period. Within the first weeks which have been running under invitation only to get an Google+ account, Google+ as been able to register more than ten million users. But this has not happen. That’s for sure! Go to Google and register a G+. 2.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 22, 2013
    [Adwords] Google’s Enhanced Search Campaigns: What You Need to Know
    Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The It’s fantastic that AdWords now recognizes this fact. Internet Marketing Paid Search Google Google AdWords paid search paid search advertising paid search marketingThat much is clear.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Adwords] 4 Ways to Take Your AdWords Spend to The Next Level
    AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets. AdWords is awesome, but how do you take your spend to the next level? Are you getting credit for every lead your AdWords campaigns generate ? In most industries, FYI, about 10% of your total AdWords leads will be phone calls.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Adwords] What Your Business Needs To Know About Google+
    One of the pluses of, er, Google+ for brands is that Oestlien said the pages would feature “rich analytics” and the ability to connect to AdWords. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e.
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [Adwords] 3 Strategies to Run an Effective Google AdWords Campaign
    If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search. Video: How to Get Off the Google AdWords PPC Crack.
  • INBLURBS  |  SATURDAY, SEPTEMBER 24, 2011
    [Adwords] How to Take Advantage from Mobile Marketing & Location Based Marketing
    Is mobile marketing recently a part of your inbound marketing strategy? More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run. In March, 27.3%
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 20, 2013
    [Adwords] Mobile Click-to-Call Case Study: Google AdWords Metrics #Fail
    Strategy: Purchase pay-per-call ads using Google Adwords Call Extensions. There are several takeaways from this pay-per-call experiment. 1) Had we relied on Google Adwords for data alone, our CPL, CPA and even CPC would have been badly skewed. You have to use some phone number as the call extension in Google Adwords. Analysis.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 7, 2012
    [Adwords] Google Adwords Call Extensions: How Do They Work?
    What is a Google Adwords Call Extension? call extension is an optional setting within Google Adwords. So basically Google Adwords Call Extensions is just a fancy way of saying ‘I have a clickable phone number in my mobile ad?’. Can you tell me some advantages of using Google Adwords Call Extensions? Yes it is.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Adwords] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensions” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2011
    [Adwords] Google Adsense rewards super-quick page loads
    have a theory that both where you end up on search results as well as how much money you can make advertising AdWords ads via AdSense depends not merely on SEO or surfing the right trends or even finding the long tail sweet spot, but also on how quick, responsive, reliable, and durable the server that hosts your blog or site is.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Adwords] Top 10 Demand Generation Resolutions for 2014
    It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement. Test more. How else do you know what worked and what didn’t? This year, test something in every campaign.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Adwords] How to Set Up Google AdWords Express in 4 Simple Steps
    As we discussed yesterday , Google recently released Google AdWords Express for local marketers. This program allows local businesses to set up an AdWords account in minutes, and start advertising to their target markets through Google local search. Four easy steps, and your PPC campaign will be live on AdWords Express in minutes.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. And so on.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 30, 2013
    [Adwords] Use Mobile Ads to Bring Customers to Your Door
    While there are many different options to advertise online, Google Adwords is probably one of the most cost efficient advertising platforms. Here, we’ll provide some tips to help you effectively advertise to mobile users using Google Adwords: Get Mobile-Friendly. Google Adwords Extensions. Location Targeting.
  • WEBBIQUITY  |  TUESDAY, MAY 28, 2013
    [Adwords] Where Google Moved Your Digital Cheese
    AdWords. There’s no question AdWords can be an effective component of online strategy—it’s controllable, immediate and finely measurable. Content Marketing Search Engine Optimization (SEO) Web Presence Optimization AdWords cheese station C Google Matt Cutts Panda Penguin 2.0 Content marketing.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Adwords] Google AdWords Makes Pay-Per-Call Even Easier
    In an email to AdWords users on Friday, Google announced that "all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number." Some people may argue that any changes Google AdWords typically makes just makes it easier for them to take your money. Connect with HubSpot
  • BIZNOLOGY  |  MONDAY, MAY 21, 2012
    [Adwords] Should I stay away from highly competitive keywords?
    Paid Search AdWords Contextual advertising Google Keyword organic search small business Tools WebsiteImage via CrunchBase. If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The The low. they usually run about the same. But consider this.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Adwords] What Every Marketer Needs to Know About Google +1 for AdWords
    Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works. What do you think of the Google +1 button for adwords? Never delete ads. Pause them.
  • SAZBEAN  |  WEDNESDAY, MARCH 16, 2011
    [Adwords] 19 Reasons to Use Google Analytics for Your Business
    AdWords Integration If your company advertises through Google AdWords, Google Analytics will provide you with data according to keyword, group or campaign. Other useful features and metrics, such as search keywords, top landing pages and AdWords overview, must be accessed manually. Let’s get down to business! 1.
  • INBLURBS  |  MONDAY, JULY 11, 2011
    [Adwords] Attract your buyer persona with article marketing to generate more business leads
    Article marketing or we can say content marketing is a very interesting way to attract customers online. Article marketing is a great way to generate business leads for your businesses. Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads. Tweet this on Twitter! =.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 26, 2013
    [Adwords] Track B2B Paid Search Conversions Like a Pro
    In fact, many B2B advertisers don’t even realize they can measure certain conversion points via Google AdWords after a person lands on their site. That’s why you must have a dedicated thank-you page for the AdWords tracking code to work. Ready to find out how to start tracking your B2B conversion points in AdWords? Enjoy!
  • SAZBEAN  |  TUESDAY, NOVEMBER 9, 2010
    [Adwords] How Much Does Each New Customer Cost?
    Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. How much does each new customer cost your business? Cost per Acquisition (CPA). Customer Lifetime Value (CLV).
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Adwords] 6 Facebook Page Business Advantages to support your social media marketing strategies
    Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook. Facebook.
  • THE POINT  |  THURSDAY, OCTOBER 11, 2012
    [Adwords] Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think
    B2B Marketing Google AdWords Search Engines search marketing SEM SEO Uncategorized paid search search engine marketing sem best practicesIn the process of managing search marketing campaigns for clients, we occasionally run into situations where client management is dictating that their company “own” certain key search terms on Google.
  • INBLURBS  |  MONDAY, SEPTEMBER 12, 2011
    [Adwords] 3 Ways how to use Online Video for Business Lead Generation
    The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking. Videos made as product pitches are not a good bet to attract interested people.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 5, 2012
    [Adwords] Use other’s B2B marketing landing page wins to boost yours.
    B2B Marketing Best Practices B2B Marketing Messaging Adwords B2B Email Marketing best practices Landing Pages pay per click PPC TestingMany B2B marketers, however, don’t have a large enough universe of prospective customers to conduct [.].
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. Guest post by Luke Rees. Conclusion.
  • FATHOM  |  TUESDAY, MARCH 19, 2013
    [Adwords] Listen up, Google: Here Are My Demands
    Online Advertising/SEM/Display Uncategorized AdWords ppc SEMAs most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 28, 2013
    [Adwords] Top 10 Marketing Blog Posts of 2013 (So Far)
    Google AdWords Tips for a Small Budget. Google’s online advertising program, Google AdWords , allows you to place an ad in front of customers searching for products/services you offer. You can create an Adwords account with as little as $5. And, we’re still goin’ strong! Read More. 9. Read More. 8. Let’s operate.
  • INBLURBS  |  TUESDAY, JULY 26, 2011
    [Adwords] Hotel Industry increase revenue the smart way. Participate in Social Media!
    The use of social media for business is a great way to get seen from your target audience. The most important part before engaging in social media marketing on social networks like Twitter, Facebook and LinkedIn is to know where the target audience is, what about they communicate, which challenges they have and what they expect from your industry!
  • INBLURBS  |  MONDAY, SEPTEMBER 26, 2011
    [Adwords] SHOCKING: How to Destroy your Business Reputation? BUY leads!
    Today as I went through LinkedIn a group got my attention. It was the group about Online Lead Generation which I am a member of and where I contribute if there is a topic where I can help? But today I went through the posts and I thought OMG, they are talking about buying leads. The word “Business Suicide” went through my brain. Disussion Update.
  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Adwords] Top Ways to Combat Rising CPC from Google Enhanced Campaigns
    Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. Why’s this so important? Increased CPCs = Increased Costs = Lower Return on Ad Spend.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Adwords] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Also check out our blog post on Maximizing Google Adwords  and 5 AdWords Tips for a Small Budget for more ways to get the biggest bang for your buck. © 2014, VR Marketing Blog. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. 1. Keyword Selection. Ad Extensions.
  • E-STORM  |  THURSDAY, SEPTEMBER 13, 2012
    [Adwords] 13 Tricks & Tips for Outstanding PPC Ad Copy
    However, in reality, ad copy performance is dependent on a Google AdWords algorithm and a few behavioral patterns of the searchers. Online Marketing Paid Search Search Engine Marketing ad copy Adwords copywriting creative PPC SEM StrategySome search engine marketers view copywriting as an opportunity to be creative.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Adwords] Use Google Automation Tools to Make Your PPC Ads More Efficient
    We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. In order to use this feature, you need to make sure you have enabled conversion tracking within Adwords. Worried about maintaining the top position? All rights reserved.
  • INBLURBS  |  MONDAY, AUGUST 29, 2011
    [Adwords] Social Media Recruiting for Businesses Made Easy!
    As social media popularity is growing, the business opportunities for companies grow also. Social media has become a powerful communication channel for businesses to gain attraction, to educate their target audience, to offer support and service or simply to stay in touch with recent and future customers worldwide. But not about them self!
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Adwords] Discover the 5 Steps to Help You Profit with Google Adwords
    Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. Three AdWords Lessons. It''s extremely targeted.
  • INBLURBS  |  FRIDAY, SEPTEMBER 16, 2011
    [Adwords] 4 Powerful Reasons to Start Your Corporate Blog
    The Technorati Study: “ State of the Blogosphere 2010 &# shows Corporate blogs have become a powerful business marketing tool for companies. Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 2, 2013
    [Adwords] RIP Google Keyword Tool – What to Use Instead
    If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new  Google Adwords Keyword Planner. Google No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). All rights reserved.
  • EMARKETING STRATEGIST  |  TUESDAY, AUGUST 3, 2010
    [Adwords] FAQ: What’s the Difference Between a Home Page and a Landing Page?
    When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. Doing so will increase your sales and reduce your Adwords expenses. Tags: Featured Adwords FAQ home page landing page saving money
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Adwords] The importance of knowing what competitors spend on SEM
    One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Commerce Paid Search Search Marketing Web Metrics AdWords Big Data Google Search Engine Marketing Search Engines Somehow, it always seems to be analytics season in the world of search marketing.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 8, 2010
    [Adwords] Developing a Social Media Content Strategy
    Also try keyword analysis tools like Keyword Discovery or WordTracker or in Google Adwords. Content News & Notes Strategy adwords audience channels content strategies customer engagement developing google internet marketing keyword research Marketing reach search engine optimization Social MediaWhat’s your content strategy?
  • INBLURBS  |  MONDAY, MARCH 28, 2011
    [Adwords] 6 Smart ways for local inbound marketing for restaurants
    Local directory listings, GOOGLE’s: shopping, places, recipes and Google AdWords. Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step. How can local internet marketing help to increase customers and revenue for restaurant? Video. Coupons.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Adwords] 6 Tips to Creating an Ideal Landing Page
    Design Non-Profit Marketing SEO/SEM Small Business Marketing a/b split test adwords landing page landing pages search engine marketing SEM Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business.
  • INBLURBS  |  TUESDAY, SEPTEMBER 20, 2011
    [Adwords] Social Media Marketing Daily Tasks or How to eat an Elephant?
    Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results. They feel that they need to handle an avalanche of information and requirements to get the necessary steps done. And I fully agree with this. Be creative.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Adwords] On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile
    So for marketers looking into trying out some PPC experiments, you might be interested to know that Google announced Friday it has released full functionality for its AdWords for mobile interface, initially launched a few weeks ago for the iPhone, Android and Palm Pre devices. Connect with HubSpot
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Adwords] 63 Digital Advertising Terms Every Marketer Should Know
    AdWordsOld Spice’s Choose Your Own Adventure Game ad on Instagram. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. CarMax banner ad.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords] 5 Ways to Use Paid Search & SEO Together
    Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion.
  • INBLURBS  |  THURSDAY, JUNE 9, 2011
    [Adwords] Small Business SEO Strategies
    What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? Ignore massive corporations! That’s pretty ironic!
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Adwords] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 24, 2013
    [Adwords] (not provided): Google Locks Up 100% Keyword Data
    Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Hard to say that we didn’t see it coming. Why did they do this? Privacy.
  • INBLURBS  |  TUESDAY, SEPTEMBER 13, 2011
    [Adwords] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
    LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future and to stay in touch with recent business partners. To list all of them would lead to far. Twitter stream. Overview.
  • WEBBIQUITY  |  THURSDAY, AUGUST 9, 2012
    [Adwords] B2B Leads in the Long Tail of Search
    Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank. 2. This makes sense.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Adwords] Improving Your MSN adCenter Campaigns
    MSN adCenter is the second most popular paid search platform, obviously behind Google AdWords. Paid Search adcenter Adwords Bing google PPC SEM yahooUnfortunately, because Google is so popular many search advertisers put their adCenter campaigns on the “back burner” and never give them much attention. With a little [.].
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Adwords] Google AdWords Introduces ?Call Only? Campaigns
    introduced a new campaign type for AdWords users ? The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. have a true view of the number of website call conversions and web form conversions your AdWords campaigns are generating.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Are Google Ad Extensions Right for Your Business?
    According to an interview with Surojit Chatterjee, Google’s Head of Global Mobile Search Ads, “AdWords advertisers have typically seen a 6-8% average increase in clickthrough rate after adding call extensions.” If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. free trial page).
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 25, 2015
    [Adwords] Ten tips for a successful landing page
    Blog content optimisation digital content Facebook advertising Google Adwords landing pages mobile UX PPCLanding pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion.
  • E-STORM  |  THURSDAY, JULY 28, 2011
    [Adwords] Making the Most Out of Mobile Search Marketing
    Mobile Paid Search SEM search engine marketing adwords mobile mobile marketing mobile searchWith all of the recent buzz about Google+, and the recent redesign of Google.com, one of the more underrated developments in the world of search is the considerable strides Google is making in terms of its mobile experience.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 30, 2013
    [Adwords] Getting the Most Out of Google Grants
    Google Grants , the nonprofit version of Google Adwords , is one of these free resources, and one of our favorites. First, let’s take a look at the Google Grant Adwords account restrictions:  $330 daily budget cap ($10k per month).  $2 max cost-per-click (CPC) bid. Only applies to Google Search. Text ads only. Want to learn more?
  • E-STORM  |  TUESDAY, AUGUST 9, 2011
    [Adwords] Landing Page Optimization – Increasing Your Conversion Rates
    No matter how well optimized your campaign’s structure is in AdWords or adCenter, if you are sending traffic to a page that doesn’t get users to complete a desired action, then it will greatly inhibit the success of your [.]. Paid Search adcenter Adwords increase conversion rates landing page optimization PPC SEM
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 12, 2011
    [Adwords] 3 Crucial Questions to Ask Before You Advertise with Google
    B2B Internet Marketing Google AdWordsSearch engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. But before you jump into a paid search program with Google, ask yourself these three crucial questions. Is search the right channel?
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Adwords] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.
  • DIRECT RESPONSE COACH  |  MONDAY, APRIL 16, 2012
    [Adwords] If you’re using Google Adwords, what happens AFTER the click?
    There is something very seductive about Google Adwords. major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad. 
  • INBLURBS  |  TUESDAY, JULY 19, 2011
    [Adwords] Inbound marketing targeted low cost lead generation and where to start?
    When businesses become aware of inbound marketing strategy they don’t know where to start. The necessary tasks which need to be done to do an effective sales lead generation online sometimes look overwhelming for most of the business owners and company marketing professionals! But on the end there is no easy way with inbound marketing.
  • INBLURBS  |  MONDAY, SEPTEMBER 5, 2011
    [Adwords] How to reach 43 percent of all online consumers with your brand message
    Stats show 43 percent of all online consumers are in social media. Is your business there too? 78% of online consumers research online before they buy! They research preferred in blogs and their social networks. Can your future or existing customers find you in social media? Are they able to find you when they research on Google, Yahoo or Bing?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [Adwords] Search Engine Marketing (SEM) Best Practices
    Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Higher goals require a larger budget. 2. Write your ads.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Adwords] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. Dynamic Sitelink Opt Out Link: https://support.google.com/adwords/contact/dynamic_sitelinks. Online Advertising / SEM / Display AdWords google adwords sitelinks What do you think about the update?
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Adwords] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business? What do you think?
  • THE POINT  |  TUESDAY, MARCH 16, 2010
    [Adwords] 26 Must-Have Negative Keywords for B2B PPC Campaigns
    Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC
  • INBLURBS  |  THURSDAY, JULY 28, 2011
    [Adwords] Facebook’s Online Education Center for Businesses
    Facebook has over 700 million users worldwide. It has become a powerful part of marketing and communication for major businesses and thousands of small and mi sized businesses as well. B2B and B2C companies profit from it reach and various marketing opportunities. Facebook has started Facebook for Business. Facebook for Business. Facebook Pages.
  • BIZNOLOGY  |  MONDAY, OCTOBER 21, 2013
    [Adwords] How do you optimize paid media?
    Internet Marketing Advertising Content marketing Facebook Google AdWords Native advertising netflix pinterest Promoted Tweets twitter Image by None via CrunchBase. How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. Measurement.
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Adwords] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
  • INBLURBS  |  TUESDAY, AUGUST 9, 2011
    [Adwords] Is your health care institution prepared to communicate in social media?
    A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. When people are looking for products and services on the web they go to Google first to do their research.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Adwords] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Adwords] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. check Google AdWords traffic? AdWords SEO search engine optimization search marketing SEO tactics What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. Do it often and consistently. Period.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Adwords] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
    It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. How is B2B PPC campaign management different from B2C?
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Adwords] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Similar to Google AdWords, DSPs allow the advertiser to set up ads, target specific audiences, report on results, and bid on inventory in real time. AdWords advertising setup campaign setup display campaign online advertising online display campaignWith all the choices that are available to marketers today, it’s easy to get confused.
  • INBLURBS  |  WEDNESDAY, AUGUST 31, 2011
    [Adwords] Overtake 33 Percent of your Competition by Measure your Marketing ROI
    If you are in B2B than this data could be very interesting for you! Do you measure your marketing ROI? If not yet you should do it as soon as possible. To measure the marketing ROI is easier than you think. What does this mean to your business when you are selling primarily to B2B? So you should start right away to improve your market position.
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc 25 per click! appeared first on Fathom.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 12, 2013
    [Adwords] Google’s New Enhanced Campaigns for Display Advertising
    In a previous post, we discussed changes made to Google AdWords ‘ pay-per-click (PPC) Enhanced Campaigns (for Search). Google Adwords Bidding Features. © 2013, VR Marketing Blog. Let’s dive into the new features and differences: Search vs. Display. Bid Adjustments. Targeting. The Drawbacks. Conclusion.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Adwords] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    More than 3.5 billion pieces of content (web links, news stories, blog posts, videos, etc.) shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. With its massive global reach Facebook has become some kind of a state by its own.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Adwords] Social Media is Like Riding a Bike
    Slider Social Media Marketing Google AdWords Hootsuite MailChimp Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer. Oh, and purple. Take A Safety Course. doubted their process.
  • INBLURBS  |  WEDNESDAY, AUGUST 24, 2011
    [Adwords] 47 Percent of your competitors are not using Social Media for business
    Hiscox surveyed US small business leaders and found out that 47% do not use social media for business. Furthermore 24% of the surveyed stated they do it when they have the time and about 14% indicated they don’t know enough about it. Maybe they do communication through telepathy or any other exciting media. I am just kidding, let’s get serious now.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Adwords] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! To stay up to date, please subscribe to our  RSS Feed.
  • EMARKETING STRATEGIST  |  TUESDAY, AUGUST 3, 2010
    [Adwords] FAQ: What’s the Difference Between a Home Page and a Landing Page?
    When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. Doing so will increase your sales and reduce your Adwords expenses. Featured Adwords FAQ home page landing page saving money
<< 1 2 3 4 ... 11 12 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...