MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JUNE 25, 2015
[Adwords] Closing the Loop on Social Leads
Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
EMAGINE B2B BLOG | WEDNESDAY, JULY 1, 2015
[Adwords] The ABC’s of A/B Testing with Adwords
Lucky for online advertisers, A/B testing in Adwords is now easier than ever. In Adwords head to your settings and find the Experiments Beta section. We’ve all heard Albert Einstein explain the definition of insanity as “doing the same thing over and over again and expecting different results.” udience is King. Branded vs. Non-Branded.
HUBSPOT | FRIDAY, JUNE 26, 2015
[Adwords] 9 SEO Tactics That Just Don’t Work Anymore
To solve these problems, try using Google Adwords to create a great keyword strategy relating to your business, and be sure to use enticing meta descriptions to get people to the site. It's 2015 and SEO hasn't gotten any easier for digital marketers. By doing this, your website was sure to rank higher. Around Penguin 2.0,
BIZNOLOGY | TUESDAY, JUNE 23, 2015
[Adwords] Google has carnal knowledge of social
Search Engine Optimization Search Marketing Social Media Marketing Web Metrics AdWords Application programming interface best practice Color scheme Column Cross-site request forgery Google Google Analytics RSS Uniform Resource LocatorTwitter and Google have made amends. In the past, this was not the case. This is no longer the case.
VIDYARD | MONDAY, JUNE 22, 2015
[Adwords] Video SEO Making You Craz-EO? Try These Helpful Tips!
Choose 5 to 6 keywords using the Google AdWords tool to improve opportunities for your video content to be ranked highly. It’s serious business, and ultra-important. Why else would it get the “acronym” treatment? But only if you’re doing it well. SEO is more than just being found on the search engine results pages (SERPs). Content.
HUBSPOT | MONDAY, JUNE 22, 2015
[Adwords] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And Twinkies.*.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 17, 2015
[Adwords] Interview with Dave Chaffey of Smart Insights
Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
THE POINT | TUESDAY, JUNE 16, 2015
[Adwords] Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign
Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Adapted from the white paper, “Top 10 B2B Paid Search Mistakes – Why Your Google AdWords Campaign Isn’t Working & What to Do About It”. This is referred to as phrase match.
WRITING ON THE WEB | TUESDAY, JUNE 16, 2015
[Adwords] 4 Ideas to Generate Blog Topics
Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? If you’re stumped about what to write next, try these four ideas and see how far you get. 1.
EMAGINE B2B BLOG | MONDAY, JUNE 15, 2015
[Adwords] 3 BIG AdWord Mistakes To Avoid
Google Adwords is not what you call an easily navigable interface. While recent updates have improved user experience , new PPC marketers are likely to feel inundated logging into Adwords. There are only a handful of times when it’s safe to upload keywords from the planner into your Adwords account. Be aware.
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Adwords] Which Social Network Should You Advertise On?
Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords. Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. This makes it a social media platform with high conversion rates.
MARKETING ACTION | FRIDAY, JUNE 5, 2015
[Adwords] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
If your site is linked to Adwords, how does traffic perform from search ads? This is the second post in the “ How to Perform an Onsite Audit for SEO ” series. In the coming months, we’ll cover the other essentials: test and improve/repeat. Once this is done, you’ve got plenty of data. But what’s next? Let’s get started! Backlink Analysis.
CMO ESSENTIALS | WEDNESDAY, JUNE 3, 2015
[Adwords] Personalization 3.0: Turning Your Website into Your Best Salesperson
Similarly, A/B testing on a website should be used to see what experience performs best for return visitors from a particular location vs. first-time visitors arriving from AdWords vs. blog readers who favor a particular category, etc. Personalization is neither a new term nor a new concept. More personalized? They had the right idea.
HUBSPOT | MONDAY, JUNE 1, 2015
[Adwords] 10 Tips for Getting Long-Term Traffic to Your Content
Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. It stinks, right?
THE NEW STRATEGIST | FRIDAY, MAY 29, 2015
[Adwords] Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: [link]. link]. link]. Sean Clark’s website: [link] and on Twitter: [link]. Digital Marketing & Analytics: Five Deadly Myths De-mythified! on Occam’s Razor Blog by Avinash Kaushik: [link]. Avinash on Twitter: [link].
KEO MARKETING | WEDNESDAY, MAY 27, 2015
[Adwords] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. PHOENIX, Ariz.,
FATHOM | TUESDAY, MAY 26, 2015
[Adwords] 5 Tips to Get the Most out of Your Pardot Campaigns
The webinar, social media and other connectors (like Google AdWords and Google Analytics), allow you to use activity from these platforms to trigger additional messaging, report on prospect activity across platforms, deem a lead sales ready with lead scoring changes and more. Learn more about multivariate testing here.
EMAGINE B2B BLOG | TUESDAY, MAY 26, 2015
[Adwords] What B2B’s Need to Know About The Adwords Live Stream
May 4th felt similar to the night before Christmas as search marketers around the globe anxiously awaited the first Adwords live stream event in years. Businesses with thousands of products understand that setting up an Adwords campaign is a huge time commitment. The presentation was structured in Google’s typical covert fashion.
VIRALLY BLOG | THURSDAY, MAY 21, 2015
[Adwords] Keywords…. Keywords Everywhere! But How And Why?
The easiest way to find out what keywords to use is by using an online tool like WordPlanner or Google Adwords Keyword Planner. Google Adwords allows you to type in a word and it shows the most popular variations of these keywords before you set up billing for your campaign. What Keywords Do I Use? What Is The Longtail Of Keywords?
SYNECORE | THURSDAY, MAY 21, 2015
[Adwords] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
Commenting on the new AdWords overhaul, Google’s VP Jerry Dischler, who heads up product management for search ads, had this to say to John Koetsier of Venture Beat back in early May: “We’ve hit an inflection point….There Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. What It Is.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Adwords] 33 Inspiring B2B digital marketing case studies
Although Google Adwords was successful at generating leads for Axway, competition for top keywords was fierce and drove up conversion costs. Axway Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. 10%), 2 engagement worth $250k in revenue.
EMAGINE B2B BLOG | WEDNESDAY, MAY 20, 2015
[Adwords] Google’s New Search Analytics Report: What You Need To Know
With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. This month has been a busy one for Google. Here’s what you need to know: Why the change? How accurate is it? However, at first glance I’m not very impressed.
VERTICAL RESPONSE | TUESDAY, MAY 19, 2015
[Adwords] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
SEO/SEM ad extensions adwords callout extensions google google adwords local business location extensions paid search PPC retail review extensions search engine marketing SEM sitelink extensions sitelinks social extensions” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad.
EMAGINE B2B BLOG | MONDAY, MAY 18, 2015
[Adwords] May Brings New Products and Updates from Google
AdWords #StepInsideAdwords Livestream and New Product Rollout. On Tuesday, May 2, 2015, Google held a Livestream event in order to announce some product improvements and new product offerings within AdWords. Also of note from the AdWords Livestream is the enhancement and improvement of some of the measurement tools located in Adwords.
BIZNOLOGY | MONDAY, MAY 18, 2015
[Adwords] What have you learned from Mobilegeddon?
When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. It’s caused a minor panic among sites that weren’t ready. Which company do you want to be?
FATHOM | THURSDAY, MAY 14, 2015
[Adwords] Google AdWords Releases “Advanced Reporting” in Select Accounts
Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts. campaign, ad group, etc.)
MARKETING ACTION | THURSDAY, MAY 14, 2015
[Adwords] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
Use Google Analytics to understand the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject. Is your content engine running out of gas? Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue?
HUBSPOT | THURSDAY, MAY 14, 2015
[Adwords] 6 Data-Backed Lessons for Content Marketers in Europe
Out of the respondants using using paid content distribution, Google Adwords is the most used platform, with 53% having paid for their ads to show up in search results. 6) ROI remains difficult to analyze. Content marketing is nothing new to marketers all over the world. The question is, how? Want a taste of what's in the report?
NUSPARK | WEDNESDAY, MAY 13, 2015
[Adwords] The Lead-form Thank you page; A critical page to engage new leads
Related Posts: SEO: The Importance of Conversion over Rankings and Traffic Social Media Monitoring Keys to Optimizing a Website to Drive Conversions 7 Recent or Unique Google Adwords features you should be… From text ad copy to landing pages; key elements to increase. The best way to start? Conversion Tactics
DIRECT RESPONSE COACH | TUESDAY, MAY 12, 2015
[Adwords] Direct Mail vs. Google Adwords (PPC)
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?
WEBBIQUITY | TUESDAY, MAY 12, 2015
[Adwords] How To Turn Video Marketing Into a Successful SEO Strategy
” By reviewing Google Adword’s keyword planner , we were able to recognize the popularity of this query and concluded tennis players would benefit from this professional advice. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Watch video }.This
FATHOM | FRIDAY, MAY 8, 2015
[Adwords] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Health insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising.
HUBSPOT | FRIDAY, MAY 8, 2015
[Adwords] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. and Japan."
SYNECORE | WEDNESDAY, MAY 6, 2015
[Adwords] Why Your Brand Should Invest in Mobile Video Advertising
These moves are echoed by Google, who just yesterday announced a number of initiatives to transform its heretofore desktop-focused AdWords platform into a cross-device (read “mobile-centric”) advertising ecosystem. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. Takeaway.
BIZNOLOGY | TUESDAY, MAY 5, 2015
[Adwords] You can only win search by winning social
And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS. Google is Fighting a Robot Army and a Zombie Horde. Social Media Engagement is Not Just Dropping Links.
VIEWPOINT | TUESDAY, MAY 5, 2015
[Adwords] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit. This year I've been talking a lot about Nurturing. The impact? The welcome email.
MARKETING ACTION | TUESDAY, MAY 5, 2015
[Adwords] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
This count can vary depending on AdWords ads, local listings and other factors. You can see some information on how competitive a search term is in the Google AdWords Keyword Planner. You can also choose to invest in AdWords, which will give you detailed information about referring keywords, and which of those keywords convert.
BLOG MY CALLS | THURSDAY, APRIL 30, 2015
[Adwords] 3 Ways to Reduce Your Call Tracking Costs
For example, we have some clients that use a different call tracking number for each individual ad in their AdWords campaigns. If you’re using call tracking, then you already understand the significance of the data it provides. But – are you paying more than you need to for this information ? Eliminate Unnecessary Data. Extract Value.
FATHOM | TUESDAY, APRIL 28, 2015
[Adwords] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
Grants. If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one. Negative keywords are a fundamental requirement when running paid advertising for any accounts. Animals. Puppy.
HINGE MARKETING | MONDAY, APRIL 27, 2015
[Adwords] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
HINGE MARKETING | MONDAY, APRIL 27, 2015
[Adwords] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
B2B MARKETING INSIDER | MONDAY, APRIL 27, 2015
[Adwords] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
Google Keyword Planner : If you have an AdWords account, you can use this tool for all manner of related keywords around your focus topic areas. But even without an AdWords account, one great content marketing hack is to just go to Google search bar and type in your main keyword to see what suggestions Google comes up. SEO Assessment.
BLOG MY CALLS | THURSDAY, APRIL 23, 2015
[Adwords] 3 Advantages of Call-Only AdWords Campaigns
Until recently, the only option for promoting business calls via AdWords was through call extensions. Have you made the upgrade from call extensions to call-only ad campaigns? If not, you are missing out on a higher return from your marketing efforts. So why should you consider creating new call-only ad campaigns? Enhanced Content Placement.
FATHOM | FRIDAY, APRIL 17, 2015
[Adwords] Are You Advertising Your Urgent Care Clinics Online?
Lastly, Google AdWords and Bing ads have made it extremely easy for advertisements to connect with new patients via their click-to-call feature on mobile devices. Urgent Care Google AdWords Benchmarks. Why Urgent Care Centers. Promoting urgent care centers has become a priority for health systems recently. But why? Final Thoughts.
KOMARKETING ASSOCIATES | THURSDAY, APRIL 16, 2015
[Adwords] 8 (Free) Google Resources B2B Marketers Need To Know
Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.
FATHOM | THURSDAY, APRIL 16, 2015
[Adwords] VIPPS Certification and Paid Search for Health Systems and Hospitals
Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. ” So, how do you know if your AdWords account has been dinged by this pharmacy-related issue? So, what does VIPPS stand for? Ha, yeah right!
BLOG MY CALLS | TUESDAY, APRIL 14, 2015
[Adwords] 6 Tips to Enhance Your Mobile Bid Strategy
While default settings within AdWords will combine your mobile and desktop campaigns, setting up ‘mobile-specific’ campaigns offers the potential to more effectively target searchers. Is your strategy optimized for mobile search behavior? Mobile searchers present very different challenges and opportunities than desktop searchers. Bid High.
HUBSPOT | TUESDAY, APRIL 14, 2015
[Adwords] 11 Ways to Make Your Content Appealing to International Audiences
Take a look at this screenshot from a blog post we wrote optimizing AdWords campaigns for desktop and mobile: Someone translating this post might be able to swap these diagrams out with a description. For most of you, customers can come to you from any country in the world. Once they reach your content, how well will it resonate with them?
WEBBIQUITY | TUESDAY, APRIL 14, 2015
[Adwords] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
EMAGINE B2B BLOG | MONDAY, APRIL 13, 2015
[Adwords] Healthy Habits For Optimizing Your PPC Campaign
One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year. If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise.
SYNECORE | FRIDAY, APRIL 10, 2015
[Adwords] Why Long-Tail Keywords?
Keyword Planner is technically an AdWords tool. As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google. For small businesses especially, being a product page SEO expert is critical for competing with big retail sites.
EMAGINE B2B BLOG | WEDNESDAY, APRIL 8, 2015
[Adwords] What to Consider Before Setting up Google Tag Manager
Remember tags are tracking code snippets that collect data from activity on your website collected in Google Analytics, from Google Adwords activity, from Campaign-related activity, etc. In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Who should have access? And where?
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Adwords] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! Shifting Weight Towards the Top-of-the-Funnel.
EMAGINE B2B BLOG | MONDAY, APRIL 6, 2015
[Adwords] Team Building Resolution Update: Team Color Run
For example, our latest competition helped us motivate each other to pass our Google Analytics and Adwords Certifications tests with flying colors. Earlier this year, I wrote a blog post sharing one of our department’s New Year’s Resolutions: to make time for team-building activities. We’ve already had a few successful friendly competitions.
CMO ESSENTIALS | MONDAY, APRIL 6, 2015
[Adwords] Four Digital Marketing Mistakes You Should Never Make
For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Digital marketing is a rapidly evolving frontier for brands and agencies alike, with new technologies and platforms constantly changing our ideas about what it means to run a successful campaign. That’s all well and good.
HUBSPOT | MONDAY, APRIL 6, 2015
[Adwords] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[Adwords] Marketing Mathematics: Why You Need to Invest in Website Engagement
For example, if you’re launching a PPC campaign, the first step is to check Adwords for monthly searches using your chosen keyword. The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. The Web as a Strategic Channel. The Problem.
FATHOM | THURSDAY, APRIL 2, 2015
[Adwords] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. 2. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
MARKETING ACTION | THURSDAY, APRIL 2, 2015
[Adwords] How PeopleHR Found the Right Marketing Automation Vendor
In fact, the marketing team at PeopleHR has had a great deal of success using channels like Google AdWords, pay-per-click (PPC), and other search marketing and content syndication activities to attract new prospects. Finding the best marketing automation vendor for your business can be a difficult proposition. Real-Time Response.
MODERN B2B MARKETING | WEDNESDAY, APRIL 1, 2015
[Adwords] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. These segments then become available within Google AdWords for better ad targeting. Show Me the ROI!
CMO ESSENTIALS | MONDAY, MARCH 30, 2015
[Adwords] What Life in Modern Marketing Looks Like: 13 Personal Stories
that means checking website analytics, AdWord account conversions, and then business numbers. What is life in modern marketing like? Well, 100% of respondents in Aberdeen’s customer experience management research cited that they use two or more channels to interact with buyers. How does it actually feel to be a marketer right now?
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Adwords] What Shazam Can Teach Marketers about Predictive Analytics
After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Image courtesy of Shazam via [link]. It’s the missing piece. We couldn’t figure it out.
MARKETING ACTION | THURSDAY, MARCH 26, 2015
[Adwords] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
PPC/AdWords : There is a reason Google is a multi-billion dollar company; everyone Googles. Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Adwords] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services.
EMAGINE B2B BLOG | MONDAY, MARCH 23, 2015
[Adwords] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! I had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. – our Google Partner status. Beat the Veep.
HUBSPOT | FRIDAY, MARCH 20, 2015
[Adwords] 5 Landing Page A/B Tests (And Their Surprising Results)
With the rise of Google Adwords came the importance of relevancy between ad copy and landing page copy. Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. How about a combination of both.
FATHOM | FRIDAY, MARCH 20, 2015
[Adwords] How Much Do Hospitals Spend on Google AdWords?
health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014. The post How Much Do Hospitals Spend on Google AdWords? As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? All data points in this report are from U.S. What’s included?
MARKETING ACTION | THURSDAY, MARCH 19, 2015
[Adwords] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. But as you know, “if you build it, they will come” is not a smart business strategy. Unread. Got it?
BLOG MY CALLS | TUESDAY, MARCH 17, 2015
[Adwords] 7 Free Keyword Research Tools for Marketers
AdWords Search Terms. The Search Query Report within AdWords can reveal high-performing terms that you can incorporate into your keyword list. 6. The foundation of search engine marketing campaigns largely comes down to the use of focused keywords. Google’s Keyword Planner. Google Autocomplete. Keyword Tool. Übersuggest. WordStream.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 17, 2015
[Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
THE POINT | TUESDAY, MARCH 17, 2015
[Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) Let’s start with a definition. What do people mean by “programmatic ad buying”? (AF) Simply put, programmatic ad buying is the automation of media buying and selling. contextual targeting.
VERTICAL RESPONSE | TUESDAY, MARCH 17, 2015
[Adwords] 5 Ways to Use Paid Search & SEO Together
Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion.
BLOG MY CALLS | MONDAY, MARCH 16, 2015
[Adwords] Using Call Tracking with Your Click-to-Call Campaign
When you run a click-to-call campaign through Google AdWords (or any other pay-per-call provider) you are charged each time an ad produces a phone call. These tests included a Holiday Inn Express and local tracking phone numbers were used as the ad extension number within Google AdWords. The Full Story. CTC Campaign Findings.
HINGE MARKETING | WEDNESDAY, MARCH 11, 2015
[Adwords] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
For example, if you have a search query with a low click-through rate (CTR) despite the webpage ranking well for that query, use the Google AdWords Ad Preview and Diagnosis Tool to search Google with the search query and see how your webpage information, such as title, URL, and meta description, appear to mobile users in search results.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Adwords] 10 Analytics Red Flags All Marketers Should Look Out For
This includes everything such as salaries, software fees, AdWords fees, trade shows, etc. In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is "What report should I be viewing?" and "What data matters most?". So which blogging efforts paid off the most?
KEO MARKETING | TUESDAY, MARCH 10, 2015
[Adwords] New Social Ad Campaign Tools and Features
This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords. A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This is measured by adding tags via your Twitter Ads UI.
BLOG MY CALLS | THURSDAY, MARCH 5, 2015
[Adwords] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
Our customers have found that the ideal way to successfully implement call tracking in client campaigns is by including it in the AdWords packages they sell. The marriage between call tracking and PPC agencies is a beautiful thing. However, not all PPC marketers have tapped into the perks of this relationship. More Data. Optimize Campaigns.
FATHOM | WEDNESDAY, MARCH 4, 2015
[Adwords] OEM Marketing Trends: The Next Generation of Email Marketing
GSP is an entirely new advertising option in Google AdWords and is currently in beta. Email marketing is integral to a successful manufacturing marketing strategy. To date, email marketing has required an email list, though. Unfortunately, this model of email marketing suffers from two key limitations: list size and list quality.
VERTICAL RESPONSE | TUESDAY, MARCH 3, 2015
[Adwords] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. Colourlovers is a free service. List size.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 3, 2015
[Adwords] A PPC Optimization Checklist for the B2B Marketer
Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
VOICE-BASED MARKETING | THURSDAY, FEBRUARY 26, 2015
[Adwords] How CEOs Can Lead When the Winds of Change Are Blowing
Related Stories How to Lead When All Your Best Laid Plans Change Before Your Eyes Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface These Customer Service Quotes Will Inspire You to Change Your Service Philosophy. International, discuss leadership in turbulent times.
VOICE-BASED MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Adwords] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. blog Google AdWords
VOICE-BASED MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Adwords] Google AdWords Introduces ?Call Only? Campaigns
introduced a new campaign type for AdWords users ? The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. have a true view of the number of website call conversions and web form conversions your AdWords campaigns are generating.
THE POINT | TUESDAY, FEBRUARY 24, 2015
[Adwords] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. And so on.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 24, 2015
[Adwords] The Top 10 Best Resources to Learn About SEO
Google Adwords Keyword Tools. When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Search Engine Land.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 24, 2015
[Adwords] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support. properties).
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Adwords] 48 Phenomenal SEO Guides, Tips & Tactics
From the launch of Google in 1998 through the beginning of AdWords and the first named updates in 2002 through Panda, Penguin and Hummingbird, this outstanding infographic illustrates all the major (and many of the minor) milestones in Google’s journey from startup to the world’s largest search engine. But change is.”
KEO MARKETING | MONDAY, FEBRUARY 23, 2015
[Adwords] Benefits of Linking AdWords and Analytics
AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Most likely, businesses that are running AdWords campaigns already have an Analytics account and have linked the two. Taken separately, they have their own individual strengths and potential payoffs.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 18, 2015
[Adwords] The Ultimate Mobile Marketing Achievement [195 Words]
For example, Google AdWords mobile campaigns require a phone number to appear in the ad. What is the objective of every mobile marketer? The end goal of a mobile campaign should always be to produce a phone call. There are several reasons for this. Here are three of the most prominent: 1. Easy to produce and easy to track. Read More.
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 18, 2015
[Adwords] 5 Things Mardi Gras and Banner Ads Have in Common
Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs? They constantly compete for attention in spaces where distractions come by the thousands. Bold design.
WEBBIQUITY | WEDNESDAY, FEBRUARY 18, 2015
[Adwords] Seven Expert Google Analytics Guides
” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide? It’s very common.”
VIDYARD | THURSDAY, FEBRUARY 12, 2015
[Adwords] Ready to Promote Your Video? Sharing May Not Be Enough
All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Google AdWords also works on any device, whether someone’s searching on a laptop, tablet, or phone. But then what?
MARKETING ACTION | TUESDAY, FEBRUARY 10, 2015
[Adwords] How PeopleHR Went From Lead Overload to Record-Setting Revenue
They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. This forward-thinking company has been experiencing phenomenal growth. Lead Overload.
BLOG MY CALLS | MONDAY, FEBRUARY 9, 2015
[Adwords] One Vital Question For Your Call Tracking Provider [189 Words]
Let’s say you decide to launch a new AdWords campaign and you need new numbers to track the success of your efforts. One of the most important call tracking features is also one of the most overlooked. **How easily/quickly can numbers be added or removed in your call tracking system?**. Why is this important? How long will the process take?
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Adwords] 57 Basic Marketing Analytics Terms Everyone Should Know
Last AdWords Click. This is an Attribution Report model in Google Analytics that gives 100% of the credit for the conversion to the last AdWords click. When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? All Interactions. Annotations. Attribution Model. Bounce Rate.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Adwords] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 2, 2015
[Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
FATHOM | THURSDAY, JANUARY 29, 2015
[Adwords] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
HINGE MARKETING | THURSDAY, JANUARY 29, 2015
[Adwords] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. On Google+ or LinkedIn?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 29, 2015
[Adwords] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. How Much Am I Spending?