• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords] Grande Guide to Social Advertising
    it in direct contention with Google’s AdWords, and. Types of Facebook Ads In competition with Google’s AdWords, Facebook. AdWords, which serve ads based on the viewer’s search. AdWords system. sophisticated and works more like Google AdWords, targeting based on keywords and searches. Grande Guide to. series. Think.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Adwords] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] What is Retention Marketing, and Why You Need to Start Today
    Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. What is Retention Marketing?
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] 3 Reasons To Bid On Unprofitable Keywords
    Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsIf you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. Competitive Conquesting. Longer Buying Cycles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] B2B Video Marketing Done Right
    Google Small Business Adwords Education Series. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Informative. Entertaining.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 6, 2016
    [Adwords] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. These six statistics show that video might just be an investment worth making. Ecommerce
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Adwords] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Does that mean you have to wait around to see what a customer’s going to do?
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 27, 2016
    [Adwords] Two Call Tracking Trends to Keep an Eye On
    Here’s a big selling point for call tracking – Google Analytics and AdWords do not offer this capability. Two Call Tracking Trends to Keep an Eye On. Though the concept of call tracking has permeated many marketing tactics by now, there are always new developments. Keyword-Level Call Tracking. Call tracking solutions can. Imagine that!
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. Keywords.
  • ACTIVEDEMAND  |  TUESDAY, JANUARY 26, 2016
    [Adwords] The Dos and Don’ts of Call Tracking
    They can reveal which ads are leading to phone calls, track calls back to website visitors and down to keyword level and track online campaigns such as AdWords, PPC , mobile, organic and social. The Dos and Don’ts of Call Tracking. When properly handled, call tracking software solutions can be a godsend in the marketing agency world.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords] Three Things Smart B2B Marketers Will be Doing in 2016
    For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Adwords] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. By the time we’re done, you’ll be an expert!
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Adwords] 8 Ways to Improve Your Online Content Marketing
    In fact, popular search and social advertising tools such as Google AdWords Ad Extensions , Facebook Ads , LinkedIn Sponsored Updates , and Twitter Cards offer a streamlined way to promote your online content to highly targeted audience segments. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Adwords] 5 AdWords Hacks to Ramp Up Your Display Ads
    In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. What other AdWords Display hacks do you know of?
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Adwords] Simplify the Keyword Structure of Your Inherited PPC Account
    Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppcMost paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. The account may have hundreds of keywords, all set on broad or phrase match.
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] Why You Should Consider Google Adwords Call-Only Campaigns
    About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. Contact us to discuss how a Call-Only Campaign can play an integral role in your AdWords stratgey. Mobile ad creation just got easier.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    AdWords. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website. Email.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    This route makes it easier to incorporate tags from other sources like AdWords Conversion Tracking. Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. How do you get to know them? Click on the Admin tab. Site speed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. The Demise of Google+. Image Source. Google’s Complete Search Quality Rater’s Guidelines. Mobilegeddon. Image Source.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Adwords] Google Analytics- Calculated Metrics for Lead Generation Websites
    Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Adwords] 3 Reasons to Use RLSA in Google Shopping
    Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013.  Have you started using RLSA for your shopping campaigns?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords] KoMarketing Year in Review: Top Posts from 2015
    Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. TOP 10 KOMARKETING BLOG POSTS OF 2015. Final Thoughts.
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    It’s a more popular attribution model among smaller companies because ad provides (AdWords, Bing ads, Facebook, etc) provide these first-touch analytics as a part of their advertising service. How do companies of various sizes approach B2B attribution modeling ? But the best information comes straight from the data.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Adwords] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    Whether that's a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with. Turns out, the data was lacking.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 34) Conducting a survey?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 28 Super Easy Tips on How to Promote Your Content
    Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Promote Your Content On Social Media. Ask questions.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Adwords] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Attribution is the process of identifying the marketing touches (adwords, email, blog, social, outbound calls, etc.) A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. And really, really excellent ones are few and far between. Are you a unicorn?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords] How to Use Data to Create More Relevant Content
    Step #3: Steal phrases from Google AdWords. Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. How do they inform their strategies?
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords] An Introductory Guide to Mobile for B2B Marketers
    Mobile companies that can deliver a Location-based Marketing campaign include 4INFO (for mobile display), SlickText (for SMS) and Google Adwords (for paid search). Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? Ready to go mobile? Let’s dive right in. Mobile Optimized Email. Mobile Paid Search.
  • FATHOM  |  TUESDAY, DECEMBER 8, 2015
    [Adwords] Align AdWords Campaigns With TV & Video
    If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. If your TV flight is targeted around specific times of the day or during certain TV shows, it is crucial that your AdWords campaigns are active during those periods. Ad Scheduling. Keywords.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Adwords] 5 Tips for Targeting Students Through Google Ads
    Blog Feed Higher Education AdWords Google higher education internet marketing MarketingFathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. successfully targeted Google text ad gains the right users attention.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Adwords] Where Is Digital Advertising Headed in 2016?
    Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. AdWords has tried to track cross-device conversions through their estimated total conversions. Leveraging first party data (i.e. Customer match (Google/YouTube).
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Adwords] How to Figure Out What Keywords Your Potential Customers are Using
    Google AdWords Keyword Planner: The great thing about the AdWords planner is that you don’t need to actually spend any money on AdWords – you just need a Google account. My fellow expert, Travis, dives into how AdWords works and the many benefits. A big piece of the inbound marketing puzzle is SEO and content.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Adwords] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing. RJMetrics analyzed data from hundreds of ecommerce stores. But some findings were a little more unexpected. The big one?
  • ACTIVEDEMAND  |  WEDNESDAY, NOVEMBER 25, 2015
    [Adwords] The Evolution of Call Tracking for the Advanced User
    The Evolution of Call Tracking for the Advanced User Traditionally, there’s been a major flaw in PPC (Pay-Per-Click) campaigns: There’s no way to measure the phone calls that resulted from ads, meaning a company could have an AdWords campaign running that is driving in hundreds of clicks but aren’t resulting in any offline (i.e.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Overall, Apptio was able to reallocate spend and optimize their AdWords strategy, increasing ROI of some campaigns by more than 3x. Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 23, 2015
    [Adwords] Why Google Call Tracking Isn’t Ideal for Marketing Agencies
    Why Google Call Tracking Isn’t Ideal for Marketing Agencies In September of 2014, Google made the announcement that it would be launching its basic call tracking solution for AdWords. Google has essentially offered session-based call tracking for AdWords only – it is free, but it is designed only for AdWords. Perhaps.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Adwords] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Interested in Google AdWords? The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. or maybe that's just me. Haven't started planning your campaign yet? Don't panic. Create an offer. Email Marketing.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), […].
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The code that is placed on a website for a program to run is called a "tag.". B2B Marketing SEO B2B Websites
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords] How multi-unit brands can benefit from Facebook’s new local awareness tools
    Blog facebook Facebook advertising Google Adwords local advertising online advertising paid media social media Social media advertising social media agency social-media strategyFrom big improvements to local advertising to new demographic insights, here’s everything multi-unit brands need to know about Facebook’s new local awareness tools.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. Below you’ll read commentary from 10 marketers regarding key takeaways from the 2015 State of Pipeline Marketing Report. CLICK TO TWEET.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Adwords] The Complete Display Ads Overview For B2B Marketers
    At the most basic level are marketers who use only Google AdWords to measure performance. AdWords alone is sufficient for marketers who only want to know whether their ads are being seen and if they are generating clicks and form fill outs. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords] There is No Such Thing As an Offline Business Anymore
    The Keyword Planner is hidden inside a Google Adwords account. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. Over the last decade, there has been a massive shift in consumer behavior. How Do We Solve Our Problems?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Adwords] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are. Even Your Clients’ Names Change.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Adwords] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Like AdWords and many other social advertising platforms, Facebook uses an auction system for determining which ads are placed when and where. Here’s a link to the AdWords help page that provides detail on creating a TrueView video campaign and video ad. According to data from eMarketer, Advertisers worldwide will spend $23.68
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] Loving Google’s New Mobile Algorithm Update
    Of course, Google also hopes to sell more AdWords “App Extension” campaigns, designed to promote the downloading of mobile apps. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. However, one experience of mobile searching didn’t change, and that one experience drove me nuts.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] How to Increase Brand Awareness and Visibility
    Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Adwords. Brand. It’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact? popular example of this would be the Coke Christmas Polar Bears. Buy ads. Branding
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] 17 Realistic Ways to Get More Website Traffic
    And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. Trouble is, traffic can be hard to get. For instance, is your website fast and mobile-friendly?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Adwords] A SaaS Marketing Plan for High Growth Companies
    For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. Tour de France winner Greg Lemond once said, "It doesn't get any easier, you just go faster." The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Before.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Adwords] Paid Advertising 101: Understanding Search and Display Advertising
    Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing Perhaps the most commonly used online advertising platform is Google AdWords, Google’s ubiquitous online advertising tool that allows you to reach prospects and customers on desktop, laptop, tablet, or smartphone. year over year. Read on.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Create your Google AdWords account and set budgets. Have you seen success with Google AdWords? What about ads? are they?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Adwords] How to Generate New Keyword Ideas
    AdWords Keyword Planner. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search! Image: Blue Nile Research. Search Query Data (WMT). FAQFox. SEMRush.
  • FATHOM  |  MONDAY, NOVEMBER 2, 2015
    [Adwords] How to Audit a PPC Account
    Take screenshots from the AdWords or Bing interface or Excel. Digital Advertising Digital Marketing AdWords Blogging content marketing data for ppc Google Online Marketing Paid Search ppc PPC agency search-engine marketingYou may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business.
  • KEO MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [Adwords] Targeting Easier Than Ever in Digital Marketing
    Drawing upon your own analytics and customer insight, combined with the data you have access to via AdWords or your other advertising tools, you should be able to establish very specific parameters that help you precisely target your ideal audience. Even better, it offers some great targeting options.
  • BIZIBLE  |  THURSDAY, OCTOBER 29, 2015
    [Adwords] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). AdWords adapts to the shifting digital marketing landscape -- and that means it changes frequently, and often without a big splash in the media. CLICK TO TWEET.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    For example, if a visitor clicks on an AdWords ad on Monday, a Facebook ad on Wednesday, and then buys something for $100 on Friday, both your AdWords data and your Facebook data will claim 100% conversion credit. Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. Marketing Automation. shaped?
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Adwords] Key SaaS Metrics for Accelerating Growth
    Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. First, evaluate your strategy and your go-to-market model.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Adwords] Online Advertising: Click-to-Call Boosts Conversions
    The click-to-call extensions available in Google AdWords campaigns have become popular with marketers, likely because they realize the impressive payoff they can see from employing this tactic. Do you have “leaky” landing pages? Most businesses do, whether they realize it or not. Most landing pages have multiple areas where leaks can occur.
  • FATHOM  |  MONDAY, OCTOBER 26, 2015
    [Adwords] The “Name that Tune” Approach to PPC Campaigns
    Analytics / Big Data Digital Advertising Digital Marketing Fathom Marketing Keyword Research adwords negative keywords ppcOver 30 years ago, there was a popular game show called “Name that Tune” which had a fairly simple premise. Contestants would compete to see who could name the title of a song by hearing as few notes as possible. Keyword.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Adwords] Landing Page Boot Camp: 19 Best Practices to Follow
    Install analytics tracking software and then couple these stats with the statistics from your marketing campaign source (such as AdWords or your email program). Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. What do you want people to do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] Why Mobile Advertising Is Critical for B2B Marketers
    It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. Is it video, audio, text, etc., to post content.
  • FATHOM  |  MONDAY, OCTOBER 19, 2015
    [Adwords] 10 Tips To Improve PPC Performance
    For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Blog Feed Digital Advertising AdWords digital advertising internet marketing Online Marketing ppc search-engine marketingEven with fantastic results, continual tweaks are needed to maintain success. Digital PPC Tip #4 – Optimize Bids.
  • FATHOM  |  FRIDAY, OCTOBER 16, 2015
    [Adwords] Healthcare Digital Marketing News You Need to Know in October
    Update 4: Google adds Dynamic Callout Extensions to AdWords. What you should know: Callout Extensions have been an Ad Extension in AdWords for just over a year now. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Keep reading below. Update 1: Facebook Updates Mobile Profiles.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [Adwords] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    For instance, say that a prospect came in through AdWords, poked around on the website, clicked a link in a social post, read a blog article, downloaded an eBook, came to your event booth, booked a demo, and eventually became a customer. Becoming an expert B2B marketer doesn’t happen overnight. STAGE 1. Traditional Marketing. page views.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords] Unveiling The Pipeline Marketing Technology Stack
    In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). The Stack, Explained. Traffic Technology.
  • FATHOM  |  FRIDAY, OCTOBER 9, 2015
    [Adwords] 10 Common Hospital Paid Advertising Mistakes We See Far Too Often
    It goes without saying how important conversion tracking is to the success of any Adwords or Bing/Yahoo account. Hospitals and/or health systems can be very old school when it comes to pay-per-click (PPC) advertising. That means they might be making mistakes that can (and should) be avoided. Let’s explain some of the most common ones below.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Adwords] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. In our AdWords retargeting campaign, we have ad groups set up for specific audiences as well as an always-on broader ad group for our general audience (all site visitors). adwords ppc paid media semRight?
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 8, 2015
    [Adwords] A Brief History of Business Blogging (And How to Make It Profitable)
    Google turned this into a financial advantage by introducing AdWords in 2000, and AdSense in 2003. How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. There must be a good reason, no? This was a game changer for many.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 7, 2015
    [Adwords] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    marketer can compare how the revenue credits stack up and adjust their adwords spend, marketing plans, and campaign strategies accordingly. Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job.
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [Adwords] Lessons Learned From Spending $25 Million Dollars On AdWords
    AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact Report, businesses generally make an average of $2 in revenue for every $1 they spend on Adwords paid search campaigns, remarketing ads, and display network. One does not simply master Adwords overnight.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. So how do you know which ones to choose? Sales Tools. Data/Analytics Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 1, 2015
    [Adwords] Does creating content make you dumb?
    have not spent a dime on any form of advertising since 2008 (although Phoebe The Amazing Intern is messing around with Google AdWords as part of her assignment this month). Something I have been thinking about lately … does being a prolific content creator put you at a competitive disadvantage? The rest are simply consumers of content.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Adwords] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts. The result?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We were trusted for NOT having discussions about AdWords Conversions. MarTech.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords] Benefits of Bidding on Brand Terms
    In Google Adwords, you can use the ‘Paid & Organic’ view within the Dimensions tab. There are many articles on the topic of whether or not advertisers should bid on their branded terms. First, let’s look at the benefits of bidding on branded terms: Owning real estate and proving to be a leader. Consider your competition.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords] Benefits of Bidding on Brand Terms
    In Google Adwords, you can use the ‘Paid & Organic’ view within the Dimensions tab. There are many articles on the topic of whether or not advertisers should bid on their branded terms. First, let’s look at the benefits of bidding on branded terms: Owning real estate and proving to be a leader. Consider your competition. Blog Feed
  • FATHOM  |  MONDAY, SEPTEMBER 28, 2015
    [Adwords] Google AdWords Adds “Customer Match” to Their Targeting Arsenal
    The post Google AdWords Adds “Customer Match” to Their Targeting Arsenal appeared first on Fathom. Blog Feed Digital Advertising adwords customer match adwords email targeting new adwords updatesIn addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Adwords] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    AdWords. With AdWords, businesses can align keywords with their business goals to remain in front of their customers -- both potential and existing -- without being too invasive. When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. What Is Display Advertising?
  • GENWI  |  TUESDAY, SEPTEMBER 22, 2015
    [Adwords] Understanding the Value of Content Discoverability for Your Organization
    From a lead generation perspective, the value of content discovery is significant, as evidenced by the amount of marketing dollars businesses of all sizes pour into the Google AdWords platform on an annual basis, with the goal of gaining top-of-browser visibility with specific keywords and phrases associated with their products and services.
  • FATHOM  |  FRIDAY, SEPTEMBER 18, 2015
    [Adwords] The “Marketing” Guide for Higher Education Content Marketing
    Blog Feed Content Marketing Digital Advertising Higher Education AdWords Analytics Blogging content content marketing content strategy conversions Facebook Google Google Analytics higher education linkedin Marketing Online Marketing Paid Search ppc Search Engine Optimization search-engine marketing SEM seo seo content Social Media Twitter YouTube
  • JUNTA 42  |  SATURDAY, SEPTEMBER 12, 2015
    [Adwords] CMO Survey Finds Spending on Content to Outpace Advertising
    Advertisers can now buy these new Gmail ads directly from AdWords. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we take a closer look at the rumor that Apple may launch original programming and potential business models to make it happen. This week’s show. Sponsor (39:07).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Data Plus MarTech: HubSpot and Demandbase Join the Race
    On the other hand, HubSpot also announced integration with LinkedIn for paid ad campaigns and said a Google AdWords integration is in beta, which are definitely move into outbound territory. There were two industry announcements this week that were unexpectedly related. No, not one bit.
  • FATHOM  |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] Google Unleashes Structured Snippets
    While still a new feature that will need some testing for optimal results, here is what you need to know about them: Google Structured Snippet creation view in AdWords. Ad Example from the Google AdWords blog. Recently out of Beta, Google has rolled out Structured Snippets Extensions. They each must be 25 characters or less.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Adwords] The Ultimate List of Websites Every Blogger Should Bookmark
    Google AdWords' Keyword Planner. All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. But trust me, it's easy. Safari.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Adwords] 10 case studies show how web analytics prove ROI
    The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it? Who does it well? MOTOREASY : Is a company that sells extended auto warranties. Motoreasy’s
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Adwords] Tracking Email Analytics Outside of HubSpot
    It is not used in HubSpot but can be used to track PPC ads on platforms like AdWords. The full tracking URL should be used for Google AdWords final destination URLs due to recent changes within AdWords. As an analyst of sorts, you can imagine why I find this to be such a powerful benefit. What is a HubSpot Tracking URL?
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