• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Adwords] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Adwords] What Shazam Can Teach Marketers about Predictive Analytics
    After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Oh, never mind — I’ll just Shazam it.”) Image courtesy of Shazam via [link].
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Adwords] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    'When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [Adwords] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    Google Analytics IQ & Adwords Certifications).” had originally tasked each member of our Digital Marketing Team with receiving their Google Adwords and Analytics IQ Certifications by February 1, 2015. Additionally, four members of our Department earned their Adwords certifications as well! – our Google Partner status.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Adwords] 5 Landing Page A/B Tests (And Their Surprising Results)
    With the rise of Google Adwords came the importance of relevancy between ad copy and landing page copy. 'Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. How about a combination of both.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Adwords] How Much Do Hospitals Spend on Google AdWords?
    health systems and hospitals that conducted Google AdWords advertising with Fathom in 2014. The post How Much Do Hospitals Spend on Google AdWords? 'As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? All data points in this report are from U.S. What’s included?
  • MARKETING ACTION  |  THURSDAY, MARCH 19, 2015
    [Adwords] How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
    Google’s keyword planner is useful to find suggestions for keywords; you’ll need an AdWords account to use it, but those are free. 'One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. But as you know, “if you build it, they will come” is not a smart business strategy. Unread. Great.
  • BLOG MY CALLS  |  TUESDAY, MARCH 17, 2015
    [Adwords] 7 Free Keyword Research Tools for Marketers
    AdWords Search Terms. The Search Query Report within AdWords can reveal high-performing terms that you can incorporate into your keyword list. 'The foundation of search engine marketing campaigns largely comes down to the use of focused keywords. Google’s Keyword Planner. Google Autocomplete. Keyword Tool. Übersuggest. WordStream.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? 'One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. Structured Data Examples.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) Hi Andrew. Let’s start with a definition.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords] 5 Ways to Use Paid Search & SEO Together
    Use your Adwords tools to determine if the traffic volume is worth the cost. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp 'Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion.
  • BLOG MY CALLS  |  MONDAY, MARCH 16, 2015
    [Adwords] Using Call Tracking with Your Click-to-Call Campaign
    When you run a click-to-call campaign through Google AdWords (or any other pay-per-call provider) you are charged each time an ad produces a phone call. These tests included a Holiday Inn Express and local tracking phone numbers were used as the ad extension number within Google AdWords. The Full Story. CTC Campaign Findings.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Adwords] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    For example, if you have a search query with a low click-through rate (CTR) despite the webpage ranking well for that query, use the Google AdWords Ad Preview and Diagnosis Tool to search Google with the search query and see how your webpage information, such as title, URL, and meta description, appear to mobile users in search results.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Adwords] 10 Analytics Red Flags All Marketers Should Look Out For
    This includes everything such as salaries, software fees, AdWords fees, trade shows, etc. 'In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is "What report should I be viewing?" and "What data matters most?". So which blogging efforts paid off the most?
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Adwords] New Social Ad Campaign Tools and Features
    This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords. 'A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This is measured by adding tags via your Twitter Ads UI.
  • BLOG MY CALLS  |  THURSDAY, MARCH 5, 2015
    [Adwords] 3 Reasons Call Tracking is a Perfect Match for PPC Agencies
    Our customers have found that the ideal way to successfully implement call tracking in client campaigns is by including it in the AdWords packages they sell. 'The marriage between call tracking and PPC agencies is a beautiful thing. However, not all PPC marketers have tapped into the perks of this relationship. More Data. Optimize Campaigns.
  • FATHOM  |  WEDNESDAY, MARCH 4, 2015
    [Adwords] OEM Marketing Trends: The Next Generation of Email Marketing
    GSP is an entirely new advertising option in Google AdWords and is currently in beta. 'Email marketing is integral to a successful manufacturing marketing strategy. To date, email marketing has required an email list, though. Unfortunately, this model of email marketing suffers from two key limitations: list size and list quality.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Adwords] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. 'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. pop-up form! List size. The best part?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Adwords] How CEOs Can Lead When the Winds of Change Are Blowing
    Related Stories How to Lead When All Your Best Laid Plans Change Before Your Eyes Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface These Customer Service Quotes Will Inspire You to Change Your Service Philosophy. International, discuss leadership in turbulent times.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Adwords] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    'In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. blog Google AdWords
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Adwords] Google AdWords Introduces ?Call Only? Campaigns
    introduced a new campaign type for AdWords users ? The Call-Only campaign type is designed to help AdWords advertisers reach customers who are actively searching for a phone number to call on their mobile device. have a true view of the number of website call conversions and web form conversions your AdWords campaigns are generating.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” 'The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] The Top 10 Best Resources to Learn About SEO
    Google Adwords Keyword Tools. 'When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. SEO websites and blogs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Leverage Technical Support. properties).
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Adwords] 48 Phenomenal SEO Guides, Tips & Tactics
    From the launch of Google in 1998 through the beginning of AdWords and the first named updates in 2002 through Panda, Penguin and Hummingbird, this outstanding infographic illustrates all the major (and many of the minor) milestones in Google’s journey from startup to the world’s largest search engine. But change is.”
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Adwords] Benefits of Linking AdWords and Analytics
    'AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Most likely, businesses that are running AdWords campaigns already have an Analytics account and have linked the two. Taken separately, they have their own individual strengths and potential payoffs.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords] The Ultimate Mobile Marketing Achievement [195 Words]
    For example, Google AdWords mobile campaigns require a phone number to appear in the ad. 'What is the objective of every mobile marketer? The end goal of a mobile campaign should always be to produce a phone call. There are several reasons for this. Here are three of the most prominent: 1. Easy to produce and easy to track. Read More.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords] 5 Things Mardi Gras and Banner Ads Have in Common
    Within Google Adwords alone there are millions of available ad spaces, but if you want meaningful impressions you need to manage your placements. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  They constantly compete for attention in spaces where distractions come by the thousands. Bold design.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Adwords] Seven Expert Google Analytics Guides
    ” 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results by Search Engine Watch. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. What if they did use 20%, or 50%, or more of what the tool can provide? It’s very common.”
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Adwords] Ready to Promote Your Video? Sharing May Not Be Enough
    All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Google AdWords also works on any device, whether someone’s searching on a laptop, tablet, or phone. But then what?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Adwords] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. 'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. This forward-thinking company has been experiencing phenomenal growth. Lead Overload.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 9, 2015
    [Adwords] One Vital Question For Your Call Tracking Provider [189 Words]
    Let’s say you decide to launch a new AdWords campaign and you need new numbers to track the success of your efforts. 'One of the most important call tracking features is also one of the most overlooked. How easily/quickly can numbers be added or removed in your call tracking system?**. Why is this important? How long will the process take?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Adwords] 57 Basic Marketing Analytics Terms Everyone Should Know
    Last AdWords Click. This is an Attribution Report model in Google Analytics that gives 100% of the credit for the conversion to the last AdWords click. 'When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? All Interactions. Annotations. Attribution Model. Bounce Rate.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. 'Over the past few years, advertising on social media has grown in sophistication. Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Conclusion.
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Adwords] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords 'Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Adwords] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    Try using tools like Google AdWords, Moz Analytics or other keyword ranking software. 'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. On Google+ or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Adwords] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the  Google Search Partner Network  or do we only appear on Google.com. How Much Am I Spending?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. 'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s Earn it.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Adwords] Discover the 5 Steps to Help You Profit with Google Adwords
    'Do you know why businesses lose money with Google AdWords? Whether you are new to Google AdWords, or want to optimize your campaigns to improve ROI, this blog post is for you. He has managed several million dollars worth of AdWords accounts over the course of seven years. Three AdWords Lessons. It''s extremely targeted.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords] Top 10 B2B Inbound Marketing Predictions for 2015
    Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. 'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Now, it is just the opposite.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 26, 2015
    [Adwords] 2015 Resolution Series: Prioritize Team-Building & Bonding
    Our first resolution as a team is for each of us to earn Google Analytics IQ and Adwords certifications. 'As you may have heard, eMagine’s Digital Marketing department has big plans for 2015, and we’re kicking off the year by sharing some of our team’s resolutions. – Allie Viau, Digital Marketing Strategist & SEO Specialist .
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Adwords] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. check Google AdWords traffic? AdWords SEO search engine optimization search marketing SEO tactics 'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. Do it often and consistently. Period.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords] 12 Noteworthy Examples of B2B Companies on Instagram
    Our profile consists of photos from all around the Fort Point community in Boston and shows off our latest successes as a team, whether it be renewing an Advanced AdWords Certification or dominating an extreme croquet competition. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Adwords] Why You Should be Using Product Listing Ads Right Now
    We recommend starting with Google Shopping  first, as that’s where you’ll find most users, and it’s easier to get started if you are already using Google Adwords and Google Display Network for your marketing. How do they work work?  . As an advertiser, you bid for a chance to to be shown in that search query.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. 'Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @andrewteman.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords] International SEO 101: Which Domain Structure Should You Use?
    If you are debating whether ccTLD is the right choice for your site, it might be a good idea to launch a test on AdWords using a ccTLD as your display URL and measure whether there is any change in CTR. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” 2) Create subdomains for each country or language.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Adwords] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. 'We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). Advertising Options Include Traditional and Online Channels. Where ads are placed.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. 'Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. am a B2B PPC gladiator. Let me explain. 
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Adwords] Why You Don't Need Agency Experience to Launch an Advertising Agency
    had already been right about email services and Google Adwords and ecommerce. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all heard LeBron James talk about how he wants to be a tight-end in the NFL. People laugh at that. Why am I talking about this? Advertising Daily
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Adwords] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.  'Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   Content Marketing. Create an editorial calendar.  Paid Media.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Adwords] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Adwords] Ifbyphone’s Top 14 Blogs of 2014
    Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool Call tracking received a major boost this year as Google jumped on the bandwagon. Adding the call aspect to their AdWords platform allows marketers to add call tracking to their paid search marketing. The best of 2014, in one blog post!
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Adwords] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Did the money spent on Google AdWords generate leads and new accounts? 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Adwords] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. 'Creating valuable content is a consistent mission for us here at VerticalResponse. In In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. Hard work also pays off.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. 'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Adwords] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc 'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? Only Pay for Performance. Does yours?
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Adwords] Title Tags, Headings, and You: Get Tips for SEO Success
    Donut” gets about 135,000 searches per month, according to Google AdWords , while “doughnut” gets approximately 49,500. 'Writing copy for search engines is hard. It’s also a really bad idea. However, there are some very important areas of your page content to keep in mind when writing for the web. Understanding the Title Tag. ” 3.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. 'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Adwords] Keywords: The Foundation of Your PPC Campaign
    There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign. 'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. It is also a pretty good tool for making grown men cry.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. Estimated cost: $50 per call to action. Never settle.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords] Which Marketing Software Applications Matter to B2B Marketers?
    'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Adwords] 4 Reasons Why You’re Losing Advertising Dollars
    Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. 'Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. So why is a bona fidé publisher like you bleeding advertising revenue?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Adwords] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] Understanding CTR vs. Conversion Goals
    'I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” Many clients are.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Adwords] The Ultimate 2015 SEO Redesign Checklist
    'If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. of the top 10 million websites online using the tool today. but it’s worth it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Adwords] How to Use SWOT Analyses for Smarter Content Strategies
    Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. 'It''s the most wonderful time of the year for content marketers. One way to analyze both internal and market conditions is through a content SWOT analysis. Threats.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Adwords] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    For example, Google AdWords gives you analytics on click conversions, but it can’t tell you if that person converted to an opportunity and later turned into a paying customer. 'With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. What about events as a whole?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Adwords] Should CTR be a Key Performance Indicator for B2B Advertisers?
    This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Truth Behind “Good CTR”?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Adwords] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Use Google AdWords, Yahoo! 'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. General
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Adwords] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Adwords] 58+ Resources to Master SEO Copywriting
    Google’s recent removal of exact-match keyword targeting from AdWords has sparked a lot of attention and debate lately. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. 'One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords] 8 Key Changes In Google Search B2B Marketers Should Know
    Google AdWords Website Call Conversions. Not to be confused with AdWords Callout Extensions (detailed in Mike Pickowicz’s recent blog post ), Website Call Conversions were announced in late August to provide a “powerful way for [B2B marketers] to identify and measure calls from your website that occur after an ad click.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, plus Black Friday and Cyber Monday mark some of the biggest and busiest times for all types of businesses. Do Your Research.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Adwords] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ Challenge 3:  Retargeting/Remarketing – Retargeting is considered to be “ interest-based advertising ” by Google AdWords, and it restricts this based on “health or medical information.”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Adwords] The dashboard has finally been perfected
    Google AdWords. Google AdWords (MCC). never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords] Semantic Search: Keyword Choices and Relevancy
    Simple resources like Google Adwords Keyword tool, Dictionary.com, Wikipedia.org, Thesaurus.com, Uberuggest.com, and Google Suggest can help you determine relevant and proof terms, depending on your depth of research. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Easy to read content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords] Semantic Search: Keyword Choices and Relevancy
    Simple resources like Google Adwords Keyword tool, Dictionary.com, Wikipedia.org, Thesaurus.com, Uberuggest.com, and Google Suggest can help you determine relevant and proof terms, depending on your depth of research. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Easy to read content.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Adwords] Google Introduces Dynamic Remarketing Across All Verticals
    Just recently, on October 1 st , they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. Audience targeting is easy to set up using the Similar Audiences tool (available to all AdWords clients). Google
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. And people come -- they find your content in search results and in their social media feeds. Gender?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Adwords] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Additional Real Estate.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Where Keywords Fit Into the Future of SEO
    But since you can still access keyword data for paid searches, others think it was a play to get more people using Google AdWords. '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.". – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Nothing to do with that.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Adwords] What You Need to Know About Hospital Retargeting
    The majority of advertisers that are trying for the first time or investing only a small amount usually use Google AdWords for their remarketing efforts because it can be done through the same interface as their search and display campaigns and it’s easy to set up. Hospital Retargeting & Google AdWords. How Does Retargeting Work?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords] 26 Awesome Search Engine Marketing Guides
    deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. 10 Alternatives to Google AdWords by PPC Hero.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Adwords] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right? How might you use this?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Adwords] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. 'Get first-hand marketing insight from schools just like yours. The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard. In this edition, you will learn: Avg. Fathom clients). Get the Free Report.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. 'Guest post by Luke Rees. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow. to 10.1
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Adwords] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. © 2014, VR Marketing Blog.
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