• KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Adwords] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. These devices include desktop, mobile, and tablet. Cost Per Click.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Adwords] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid search (AdWords, Bing ads, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Adwords] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. First, nail the basics.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Adwords] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group. For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords] How To Measure Paid Media ROI (ROAS)
    AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. So if one touchpoint out of ten was a result of an AdWords ad, it would be inaccurate to give the AdWords ad all of the revenue credit. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. ROI / ROAS.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Adwords] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Adwords] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    In the case below, the first touch on this particular account came from AdWords, where Kathleen clicked a paid search ad. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean?
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Adwords] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    While several companies offer PPC ad opportunities, AdWords is the most popular. AdWords and other PPC networks have some tracking methods, but they are pretty weak. Marketing automation can do everything that AdWords and other PPC networks can’t. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Ideally, both at the same time. You must own and dominate it. This was a great achievement.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Adwords] Google AdWords Keyword Insertion: The What, Why & How
    If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Hopefully this article has enlightened you on how keyword insertion can be of benefit in running an AdWords campaign. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch?
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Adwords] Busting the Top 3 Google AdWords Myths
    So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1 million? $10 million? AdWords
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Adwords] 62 Experts Share Their #1 Actionable SEO Technique
    Looking for the best ways to improve your SEO? Yes, it can feel overwhelming when you have to sort through the mountains of SEO techniques out there… So, before you use a technique, you want to know that all the time and effort you spend on it will be worth it in the end. Write Quality Content. Zac Johnson. Did you like this? Tweet this tip.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Adwords] The Top 10 Free Content Analytics Tools
    There’s also a breakdown of competitors by criteria such as competition level, common keywords, traffic, and the estimated price of organic keywords in Google AdWords. Cyfe is an all-in-one dashboard that helps you monitor data across multiple sites and applications, such as Google AdWords, Salesforce, PayPal, MailChimp, and WordPress.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Adwords] 7 AdWords Features You Didn't Know Existed
    Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Are you taking advantage of all 7 of these AdWords features?
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You don’t have a Business Intelligence (BI) system? Medium: CPC, email, etc.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Adwords] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. But if those AdWords subscribers end up converting into dramatically better leads, then maybe they’re worth paying for. Plenty of subscribers. Three list-building mistakes to avoid. hear you.
  • BIZIBLE  |  MONDAY, JULY 25, 2016
    [Adwords] AdWords Industry Benchmark Report Deep Dive: Software and SaaS
    Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. AdWords’ Impact On The Funnel. Revenue Per Lead From AdWords. Finally, revenue per AdWords lead is up $58. adwords
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Adwords] 7 Ways to Increase Accuracy and Insights in Google Analytics
    The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Improve Data Accuracy. Proper Tag Deployment. Define Goals.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Adwords] 7 Ways to Increase Accuracy and Insights in Google Analytics
    The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Improve Data Accuracy. Proper Tag Deployment. Define Goals.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Adwords] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Attract potential customers – You can schedule social promotions of your pages, content, and forms using marketing automation, run AdWords programs targeted at look-alike traffic, and add website visitor alerts so your sales team knows when a prospect is on your site. Caveat: This is not legal advice. How does CASL affect marketers?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Adwords] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Those are some tough lessons. Analysis Paralysis. How great is that? Tunnel Vision.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords] The 9 Circles of B2B Marketing Hell
    The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Adwords] Ebook Analytics and What We Didn't Expect to Find Out
    This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise. And this test case was no exception. and form fills (equivalent to eBook downloads).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. What is it? : The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. SEO Tools. What is it? FAQ Fox.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Adwords] The 17 Best Keyword Research Tools for SEO and SEM
    Pricing:  free (but requires an active Google AdWords account). Search for any domain and see every place they’ve shown up on Google: every keyword bought on Adwords, every organic rank, and every ad variation in the last 9 years. Also find contact information for domains, successful AdWords ad texts, and negative keywords.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Adwords] Are Ads Worth the Investment? [Free ROI Calculator]
    They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. Bingo.
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Adwords] Announcing The 2016 AdWords Industry Benchmarks Report
    AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? Why You Should Read The AdWords Benchmarks Report.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords] From Scratch: Four (Free) List Building Strategies
    In our next post on list building strategies, we’ll look at pay-to-play models of list building strategies: Paid Media (Google AdWords, LinkedIn Sponsored Content, banner ads, etc.). Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Adwords] All 11 Marketing Attribution Models, Explained
    Search marketers will want to use the Last AdWords Touch model. The upside is that these models usually come standard with their channel -- Facebook Insights uses a Last Facebook Touch model, AdWords Analytics uses a Last AdWords Touch Model and so on. First Touch Attribution. Lead Conversion Touch Attribution.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Adwords] Is Marketing Automation Right For You?
    It can also collect Google AdWords visit data and activity. Marketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. What are your current processes?
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Adwords] 14 Tools to Streamline Your Social Media Marketing : Social Media Examiner
    In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Followerwonk Traackr #2: Discover Relevant Content SEMrush Google AdWords Tool Moz’s Fresh. Do you want to manage social media more efficiently? Do you have the right tools?
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Adwords] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    AdWords. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. click to view larger). Attribution Data. Attribution Program.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Adwords] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Main tasks (depending on requirements. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). As our company continues to grow, we have invested pretty heavily in content marketing. 80% Of Our Visitors Take Our Desired Content Path. Conclusion.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Adwords] How To Get the Most Out of AdWords Expanded Text Ads
    So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The table below tells you some key differences and advantages of expanded text ads compared to their vanilla counterpart. One Size Fits All Ad Formats.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Adwords] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. AdWords allows you to compare results between Google and partners. Search Networks.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Adwords] Adwords Display Advertising Exam Answers
    Opentopic blog >> online-marketing-hack.com This exam covers advanced concepts, including best practices for creating, managing and optimizing Display campaigns. 120 minutes 100 questions 80% passing score Validity period of 12 months Disclaimer: All questions below are from live exams within the Q2 of 2016. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Adwords] Is Your SEO Actually Working? 3 Ways to Find Out
    Smart goals:  If you’re using Google AdWords, you can take advantage of their machine learning programs to create smart goals. Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Keyword Ranking Are Helpful, Sometimes. like metrics.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords] Building Trust In Social Marketing Metrics With Attribution
    Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. So if you have a Facebook touchpoint on Monday, then an AdWords touchpoint on Tuesday, and then the visitor converts, both Facebook and AdWords will claim the full conversion. Maps and Mapping Technology. What if you miss a turn? And we’re back.
  • FATHOM  |  WEDNESDAY, JUNE 29, 2016
    [Adwords] You Are Not Your Audience: Why PPC Capabilities are Not Enough
    It’s also the first phrase to be ignored, though.  I’m not talking about the Audience Insight report you can pull in AdWords (although this is useful!) I’m talking about the age-old question all marketers ask themselves; “what is my customer thinking?”. There’s something to be said about being at the right place, at the right time.
  • CONTENT STANDARD  |  MONDAY, JUNE 27, 2016
    [Adwords] Why Your Mobile Content Strategy Should Include Micro-Moments
    Target a potential client by taking advantage of their ego by purchasing Google AdWords that target the President of Marketing’s name and you can be right there when they decide to Google themselves. I’m on a street corner outside of a nondescript office building. The highest-rated, non-messy sandwich. Micro-moment! Micro-moment!
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Adwords] Facebook vs AdWords: What’s Right for Your Business?
    Opentopic blog >> disruptiveadvertising.com If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. For early adopters, AdWords changed the way they did business. The traffic was good, the cost was good.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Adwords] Search Localization Changes Everything
    Google has also recently updated the local search results for their AdWords programs. The ads in the Local Finder results rely on AdWords location information (called an “extension”). This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Adwords] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. Extensions You Should Be Using.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. Most YouTube ads do not deliver a measurable ROI for advertisers. These ads seldom include a call to action, and only a very small percentage of people click on them. Well, you need a different approach – one based on conversion.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Adwords] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Adwords] Earned media influencer marketing demands your awesome
    Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Trust me.
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Adwords] Google Adwords Update Can Affect Local Search Marketers
    Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). Contact us today to learn more. Local Search
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Adwords] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. just can't win.".
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Adwords] Everything you need to know about AdWords’ store visit conversions
    That’s why AdWords introduced the in-store visits metric in 2014. Opentopic blog >> searchenginewatch.com Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google. Marketing ROI Cmo marketing roi
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Adwords] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. billion. Are the above points too indirect?
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Adwords] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. What is it good for? Why is it useful?
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Adwords] More Users, Less Spend — 10+ ways to Trim the Fat & Save 5-figures on Adwords (and beyond)
    Opentopic blog >> opentopic.com You need to put your Adwords Display Network Campaigns on a Diet. Actually, not a diet… just trimming the fat with aggressive liposuction surgery might be better. But with that. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Adwords] More Users, Less Spend — 10+ ways to Trim the Fat & Save 5-figures on Adwords (and beyond)
    Opentopic blog >> 500.co You need to put your Adwords Display Network Campaigns on a Diet. Actually, not a diet… just trimming the fat with aggressive liposuction surgery might be better. But with that. Marketing ROI Cmo marketing roi
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. There are various ways to organize your paid campaigns. Generally, you can either build your campaigns horizontally or vertically.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords] How to Master Local Lead Generation
    simple way to locally advertise your business online is through Google AdWords. Local communities are the first customers of almost every business, regardless of what industry they may be in. Marketing products and services to your local community, however, can still be quite a challenging task. Why Target Local? Maximize Your Local SEO.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords] Influencer marketing tools of the trade
    Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races! Check, check, check, check, and check! Love it!
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords] 5 Ways B2B Marketers Can Learn to Love Facebook
    They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. It was reinforced by what felt like a bait and switch when Facebook killed organic reach. Facebook Live.
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Adwords] The Top 5 Free Digital Marketing Certifications in 2016
    Scouts honor you won’t just open up additional tabs and Google the answers to the question, we know you are better than that.).  2) Google AdWords. Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. There’s a lot of Googling going on here. Careers
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. You’re rocking your conversion rates and your cost per lead is great.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Adwords] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. That’s not because email is going away any time soon.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Adwords] Surefire Social introduces SurePulse “webmaster tools”
    Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of  SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It was quite a crew.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Adwords] Are Tech Marketers Over Paid Advertising and SEM?
    Most companies often spend $40 to $50 million a year on Google AdWords. Lower quality score within Google AdWords as a result of poor relevance. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. Writing ads.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Adwords] B2B Conversion Tracking Best Practices
    AdWords), campaign, content, and term for the ad. This means using Facebook Insights to measure conversions for Facebook ads, Google Analytics to measure conversions for AdWords ads, etc. conversions and AdWords gets 0.5 Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data.
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Adwords] The Growing Importance of Cross-Device Conversions
    As long as the AdWords conversion code is on the Thank You page that the user ended up on, AdWords will register this as a cross-device conversion. Unfortunately, cross-device conversions have been under-utilized because this is not a default setting in the AdWords interface. Is your company or agency attributing these properly?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 31, 2016
    [Adwords] How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
    From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Device. Time of Day.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Adwords] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    The new products in the 360 Suite have the ability to quickly and deeply integrate across not only the other tools in the Suite, but also Google’s other products—AdWords, DoubleClick, Firebase, etc.  Check out the Summit announcements that get this Data Nerd excited: Integration. Data Visualization. Data Studio streamlines all of that. 
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Adwords] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. When Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. They are also allowing users to target mobile users only. Blog Feed
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords] 10 secrets to research the best SEO keywords
    Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Before slapping content up on a website, be sure you’ve done your keyword research. Has Gone Before.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Neatly Organize Your Keywords and Ad Groups. Win-win! PPC Advertising
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. But when you only focus on the number of visits you don’t learn how someone finds your site.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Review the two images above.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords] 7 Ways to Get More Value From Your PR Campaigns
    When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Now it’s back to business. Why not show it off?
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Adwords] Building Your Client’s Site’s Story
    those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Try it for free today!
  • HG DATA  |  WEDNESDAY, MAY 4, 2016
    [Adwords] Summer, Funnels & Bluebirds
    In its quest to reach out to these people—this hidden funnel—marketing is putting money and energy into ad retargeting, Google AdWords, SEO, and marketing automation. Spring has sprung and summer is just around the corner. Here at HG Data that means…well nothing since in Santa Barbara it’s pretty much always summer. Hone your skills.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Adwords] Moving Up The Paid Media Experience Curve – Part 1
    One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  It has become increasingly difficult for brands to reach their target audience in the Age of Noise. And while there are a variety of tactics marketers employ to combat this disengagement—Social. 
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords] The 12 Best Competitive Intelligence and Benchmarking Tools
    Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., 10) SpyOnWeb.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Adwords] 5 Simple Ways Beginners Can Beat the Competition at PPC
    Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […].
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Adwords] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. Programmatic advertising is hot in digital advertising. Blog Feed
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Adwords] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars. PPC Advertising Daily IGSS
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Adwords] The Top B2B Website Marketing Metrics
    In Google’s Adwords Planner Tool, it is expressed as average searches per month. When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. It can be difficult to even decide what data you should be tracking, let alone what it all means. Search Engine Optimization. But what, exactly, is SEO?
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