• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Adwords] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Adwords] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc 'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? Only Pay for Performance. Does yours?
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Adwords] Title Tags, Headings, and You: Get Tips for SEO Success
    Donut” gets about 135,000 searches per month, according to Google AdWords , while “doughnut” gets approximately 49,500. 'Writing copy for search engines is hard. It’s also a really bad idea. However, there are some very important areas of your page content to keep in mind when writing for the web. Understanding the Title Tag. ” 3.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. 'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Adwords] Keywords: The Foundation of Your PPC Campaign
    There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign. 'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. It is also a pretty good tool for making grown men cry.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. Estimated cost: $50 per call to action. Never settle.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords] Which Marketing Software Applications Matter to B2B Marketers?
    'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Adwords] 4 Reasons Why You’re Losing Advertising Dollars
    Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. 'Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. So why is a bona fidé publisher like you bleeding advertising revenue?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Adwords] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Adwords] The Ultimate 2015 SEO Redesign Checklist
    'If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. of the top 10 million websites online using the tool today. but it’s worth it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Adwords] How to Use SWOT Analyses for Smarter Content Strategies
    Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. 'It''s the most wonderful time of the year for content marketers. One way to analyze both internal and market conditions is through a content SWOT analysis. Threats.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Adwords] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    For example, Google AdWords gives you analytics on click conversions, but it can’t tell you if that person converted to an opportunity and later turned into a paying customer. 'With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. What about events as a whole?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Adwords] Should CTR be a Key Performance Indicator for B2B Advertisers?
    This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Truth Behind “Good CTR”?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Adwords] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Use Google AdWords, Yahoo! 'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. General
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Adwords] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Adwords] 58+ Resources to Master SEO Copywriting
    Google’s recent removal of exact-match keyword targeting from AdWords has sparked a lot of attention and debate lately. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. 'One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords] 8 Key Changes In Google Search B2B Marketers Should Know
    Google AdWords Website Call Conversions. Not to be confused with AdWords Callout Extensions (detailed in Mike Pickowicz’s recent blog post ), Website Call Conversions were announced in late August to provide a “powerful way for [B2B marketers] to identify and measure calls from your website that occur after an ad click.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, plus Black Friday and Cyber Monday mark some of the biggest and busiest times for all types of businesses. Do Your Research.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Adwords] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ Challenge 3:  Retargeting/Remarketing – Retargeting is considered to be “ interest-based advertising ” by Google AdWords, and it restricts this based on “health or medical information.”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Adwords] The dashboard has finally been perfected
    Google AdWords. Google AdWords (MCC). never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords] Semantic Search: Keyword Choices and Relevancy
    Simple resources like Google Adwords Keyword tool, Dictionary.com, Wikipedia.org, Thesaurus.com, Uberuggest.com, and Google Suggest can help you determine relevant and proof terms, depending on your depth of research. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Easy to read content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords] Semantic Search: Keyword Choices and Relevancy
    Simple resources like Google Adwords Keyword tool, Dictionary.com, Wikipedia.org, Thesaurus.com, Uberuggest.com, and Google Suggest can help you determine relevant and proof terms, depending on your depth of research. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Easy to read content.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Adwords] Google Introduces Dynamic Remarketing Across All Verticals
    Just recently, on October 1 st , they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. Audience targeting is easy to set up using the Similar Audiences tool (available to all AdWords clients). Google
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. And people come -- they find your content in search results and in their social media feeds. Gender?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Adwords] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Additional Real Estate.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Where Keywords Fit Into the Future of SEO
    But since you can still access keyword data for paid searches, others think it was a play to get more people using Google AdWords. '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.". – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Nothing to do with that.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Adwords] What You Need to Know About Hospital Retargeting
    The majority of advertisers that are trying for the first time or investing only a small amount usually use Google AdWords for their remarketing efforts because it can be done through the same interface as their search and display campaigns and it’s easy to set up. Hospital Retargeting & Google AdWords. How Does Retargeting Work?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords] 26 Awesome Search Engine Marketing Guides
    deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. 10 Alternatives to Google AdWords by PPC Hero.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Adwords] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right? How might you use this?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Adwords] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. 'Get first-hand marketing insight from schools just like yours. The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard. In this edition, you will learn: Avg. Fathom clients). Get the Free Report.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. 'Guest post by Luke Rees. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow. to 10.1
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Adwords] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. © 2014, VR Marketing Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords] SMX East 2014 Preview: Competitive Research for SEO
    Adwords. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Adwords] Calls: Actions to Take and Metrics to Track
    2) AdWords Calls by Campaign. Google offers a great free call tracking solution for AdWords. It is very basic, but it will tell you which ads, campaigns and keywords generated calls for your AdWords campaigns. If you have a small AdWords budget use Google’s free basic call tracking tool. generated the phone call. Use it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Adwords] How to Prep Your Business Now for the Holiday Season
    Other marketing campaigns that may need a special holiday touch include: Paid Search – If you’re doing paid search now, like Google AdWords, take a look at your keywords. Before Halloween has even passed, snowflakes, lights and all other manner of holiday-oriented decorations pop up in both stores and on e-commerce websites.
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 4, 2014
    [Adwords] 11 'Cons' of Google Call Tracking
    'As you know, Google recently announced that they will launch AdWords call tracking. Here''s the gist: Google will provide a call tracking number that will appear on the landing page of every AdWords campaign. This service is free and it is only available for AdWords. 7) Google’s call tracking is ONLY for AdWords.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Adwords] How Google AdWords Works [Infographic]
    And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. Using AdWords, you can advertise your business next to relevant search results and target new audiences of potential customers. Ready to get started with Google AdWords? bakery boston").
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords] From Student to Digital Diva: A Successful Summer Internship
    learned best practices with websites like Google Analytics and Google Adwords. 'The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship. They were more marketable and better candidates for post-graduation jobs. The reality is terrifying. was part of the team.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    It’s primarily a tool for Google AdWords users, but you can just as easily use it to find keywords to use in content. 'Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be. How is it written? Is it easy to skim? We’re not all top-notch writers.
  • E-STORM  |  THURSDAY, AUGUST 28, 2014
    [Adwords] Google AdWords Announces Universal Close Variant Keyword Matching
    Online Marketing Paid Search Adwords close variant google keywords match type match types PPC SEM 'Google recently announced that close variant keyword matching will be applied universally to all match types starting in September. Close variant matching has since been the default […].
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Adwords] Why Calls Are Now Mainstream for Marketers
    It was Google that started offering mobile click-to-call and call extensions for any AdWords ad. Is it really any surprise that they now want credit for on-page phone calls generated by AdWords clicks? Marketers will fail to source 30% to 35% of their AdWords spend if they fail to use call tracking to track revenue. Read More.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    The first is on AdWords through the content network using display ads or on mobile apps. As I mentioned above, remarketing through Google AdWords is somewhat limited – you cannot segment the ads users see based on the web pages they visited on your site. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Adwords] What Are Attribution Reports? [FAQs]
    Last AdWords Click - In this model, the most recent time someone clicked through to your site from an AdWords campaign is given 100% of the credit for the conversion. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? What Is an Attribution Report?
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better? Cultural Fit.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Which begs the question: does mobile search work? Conclusion.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Adwords] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. If you are running Google AdWords campaigns, you should absolutely track calls back to the keywords, ads, and campaigns that drive them.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Adwords] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. Healthcare AdWords review ad extensions
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Adwords] Top 6 Essential SEO Elements for Marketers New to SEO
    Once you have your starting list of 10-20 solid keywords, sign up for a Google AdWords account (if you arent already running on this network). 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. Easier said than done.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Adwords] 57 Little Things to Double Check Before Your Website Launch
    Google AdWords and Google Analytics accounts have been properly synced (if applicable). 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. Page Content. Design. Functionality.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Redefine and Retell your Brand’s Story
    Also allows you to track sales and utilise Google Adwords. 'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Here’s how: 1. Get Re-Socialized.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Adwords] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    'While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. Dynamic Sitelink Opt Out Link: https://support.google.com/adwords/contact/dynamic_sitelinks. Online Advertising / SEM / Display AdWords google adwords sitelinks What do you think about the update?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Adwords] A Keyword Primer: Finding and Using Keywords Effectively
    Martin recommends using the Google AdWords Keyword Planner for conducting research. Moz suggests using relative search volume from three sources: Google Adwords Keyword Planner, Bing Keyword Tool and Wordtracker Keyword Tool. 'Keywords are important for every business online today. What Are Keywords? Keyword Definitions.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Adwords] PPC for Higher Ed on a Budget:
    When do I stray from AdWords and AdWords alone? In general, AdWords is the best place to start. 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. Without fail, at the beginning of each fiscal year, my customers at colleges and universities come to me with a myriad of statements and questions. lot of money.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Adwords] 6 Tips to Creating an Ideal Landing Page
    Design Non-Profit Marketing SEO/SEM Small Business Marketing a/b split test adwords landing page landing pages search engine marketing SEM 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. 2) Stay Relevant.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Adwords] 17 Helpful SEO Tools and Tool Reviews
    Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly Which SEO tools are most helpful in conducting a site audit?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. Like, not even remotely close. I know, bummer).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Adwords] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. SERP results for the authorized will simply have a byline.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Adwords] Back to Basics: Managing AdWords Ads
    'With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. Rotation Settings – I like using the ‘Rotate Indefinitely’ setting in Google Adwords and ‘Rotate More Evenly’ in Bing AdCenter. Testing & Optimizing.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. This is one way for marketers to get a baseline for establishing deeper keyword research. Click.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Adwords] Paid Search Trends and Predictions for the Remainder of 2014
    AdWords CPC across 9 different industries has increased an average of 26% between 2012-2014 (see chart below). 'With the first half of 2014 over and Q3 well underway, paid search marketers now have some important data to analyze in hopes of identifying trends in the SEM space. Paid Search Spending Explosion. What do these numbers tell us?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Adwords] Hinge’s Fab Five: June 2014
    10 Ways to Boost Your Google Adwords Search Ads Right Now. While it can be an effective advertising tool, Google Adwords is also a complex program. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Adwords] PPC Budget Forecasting on the Fly
    In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc Can you provide me an update by EOD?”. The answer is yes! Source: [link].
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Adwords] Get a Leg Up On Local Search with Call Tracking
    One common answer is with Google Analytics and Google AdWords. The data collected from call tracking technology is then integrated with analytics solutions such as Universal Analytics , Google AdWords, and bid management software. Call Tracking Google AdWords 'So, you want to start marketing to a local audience via search.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Adwords] Google+ on its Third Birthday
    The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. 'I have been covering Google Plus since its inception three years ago. Is G+ Google’s Ellis Island ? No more.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Adwords] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    We encourage the sharing of data between SEO and PPC analytics, especially because the keyword performance visibility exists within AdWords. 'As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  .
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Adwords] The Biggest SEO Blunders of All Time
    Two years prior, the company got itself in hot water -- with itself -- for cloaking content on its AdWords help pages. 'Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, "insider" secrets, and yes, we even love our performance-enhancing drugs ( sips coffee). Right.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Adwords] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Along with the list of competitors, Adwords shows you: Impression Share – This is how often your competitor appeared when someone searched for a term you yourself are bidding on. What is this revolutionary tool?
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 16, 2014
    [Adwords] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
    Once a marketing technology has been selected, marketers can take the specific JavaScript from the provider and plug it into Google Tag Manager, or select from a list of existing tag templates for common data-driven programs such as Google AdWords. That sounds exhausting. Tag Management and SourceTrak. You deserve it. That’s Marketing 101!
  • BLOG MY CALLS  |  THURSDAY, JUNE 12, 2014
    [Adwords] Everything You Need to Know About AdWords and Call Tracking in 147 Words
    'The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they''re not tracking phone calls. call tracking PPC Adwords Google
  • VERTICAL RESPONSE  |  MONDAY, JUNE 9, 2014
    [Adwords] 4 Tips to Keep Your Search Strategies Up-to-Date
    Inventory management,’ for example, may be a high volume phrase according to Google Adwords, but Google now also understands phrases like ‘inventory control’ or ‘inventory software’ or ‘management of inventory.’. 'Search engine optimization (SEO) is consistently evolving, including how it’s referenced. Tip #3: Find the right frequency.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Adwords] SEO Questions from the Fact & Fiction Webinar
    Google Adwords Keyword Planner is a tool many SEOs use to review the search volume and competitiveness of keyword phrases. You’ll need to have an Adwords account to get access, but it’s worth the trouble; the planner gives you a plethora of information. And you can catch up with the on-demand webinar here.). But it looks great.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords] 8 ValueTrack Parameters For Better AdWords Campaign Data
    'ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Adwords] Quantifiable Sexism in the Marketing Industry
    Online Advertising / SEM / Display Sales & Marketing Alignment AdWords sexism 'They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. points lower on average than male reps (compared to 0.43
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. 'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 29, 2014
    [Adwords] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    'Google recently posted a blog about the new ability they are offering users: the ability to look a little deeper into the data from calls placed to AdWords mobile click-to-call ads in Google search. In fact,  over 40 million calls  are made directly to businesses from Google ads each month and that number is growing.”. But don’t stop there.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Adwords] How to Import Offline Conversions Into Google AdWords
    'Google’s “Step Inside AdWords” announcement brought new features and more depth to the Google AdWords platform. This tool helps marketers have a better understanding of the true ROI of their AdWords campaigns by enabling them to import offline conversions such as in-store visits or phone calls into their accounts.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. It involves driving traffic, generating leads, and building authority. How will you research keywords? How will you measure ROI?
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    Small Business Guide to Google AdWords. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . They also allow app download ads via their search network.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Adwords] How to Set Up Remarketing in Google Universal Analytics
    You must also have your Google Analytics and Google AdWords accounts linked. It’s important not to skip this step as you may be required to update your terms and conditions on your website to comply with the Google AdWords Remarketing Policy. That being said, let’s get started. product IDs, sku numbers, etc.) Smart List.
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Adwords] The Secret Trick to Generating Better AdWords Leads
    'In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. They do Adwords because they are obsessed with the traffic. They do Adwords because you''re simply supposed to do Adwords. In a previous blog post we discussed how to figure out when/if you should stop Adwords.
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Adwords] [Debate] Should You Stop Spending Money on AdWords?
    'So maybe AdWords isn''t working for you. Maybe AdWords is a massive money pit that depletes your resources faster than a house full of children. Should you give up on AdWords? Is it possible that AdWords will help your branding even if your CPL is high? The biggest case to stop AdWords is the money drain. Right?
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Healthcare Online Advertising / SEM / Display AdWords healthcare marketing HIPAA ppc 'Download Free Hospital PPC Study. Here’s several reasons ….
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