• HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Adwords] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    If you determine that 18% of the calls generated by Google AdWords are Great leads, but a whopping 43% of leads produced via direct mail (or whatever) are Great leads, well.you know where to spend your money. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Seems silly.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Makes sense, right? Do I Need Call Tracking Technology? Now what?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Makes sense, right? Do I Need Call Tracking Technology? Now what?
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Adwords] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    The user’s search query will only pass into AdWords and will not pass to other third party software providers. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". It''ll be part of some higher level plan of AdWords or Google Analytics. Yes, you read that correctly. Maybe.
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Adwords] Understanding AdWords Sitelink Extensions
    AdWords allows you to have up to twenty total per adgroup or campaign.  Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] How to Reduce Your Call Tracking Costs
    For example, we have some clients that have different call tracking numbers for every single AdWords ad. 'Obviously the value of call tracking data is significant. The ability to marry call conversion data to specific marketing initiatives and optimize campaign for ROI is vital. The insight gained from call tracking is critically vital.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Adwords] 4 Ways to Reduce Campaign Costs With Call Tracking
    1) Use Call Tracking for AdWords. We''ve written fairly extensively on using c all tracking for PPC --specifically AdWords--efforts. We won''t get too deep in the weeds here, but here are some examples: - Use call tracking to determine if AdWords is generating more calls than organic search. 2) Track Call Conversion Data.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Adwords] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Adwords] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. '“Myths are a waste of time. SEO is dead.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Adwords] Social Media is Like Riding a Bike
    Slider Social Media Marketing Google AdWords Hootsuite MailChimp Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph get to a point on social media eventually, so hang in there. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Adwords] Social Media is Like Riding a Bike
    Slider Social Media Marketing Google AdWords Hootsuite MailChimp Microsoft Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph get to a point on social media eventually, so hang in there. Oh, and purple. Both riding motorcycles and managing online communities are dangerous.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. You''re doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again. Why does this happen?
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc per click! appeared first on Fathom.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Adwords] Use Google Automation Tools to Make Your PPC Ads More Efficient
    We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. In order to use this feature, you need to make sure you have enabled conversion tracking within Adwords. Worried about maintaining the top position? Sign up for the free  VR Buzz.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Adwords] Spring Cleaning for Google Analytics
    Link AdWords and Analytics to gather valuable paid data. Check your campaigns – are you using Google URL Builder to tag external campaign such as emails or non-AdWords paid efforts? 'After a long winter, everyone looks forward to spring and the warm weather it brings. Clean Out the Old. Goals – are they up to date? Get Ready to Grow.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Adwords] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). Are you using Google Adwords, Facebook ads or both? Audience targeting. Be specific.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords] The 2014 Digital Marketing Ecosystem
    We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Adwords] 5 Ways to Generate More Phone Calls
    Phone numbers can actually appear via a call extension within Google Adwords. 'Over the last several months 18% of our total inbound sales inquiry phone calls have ended up subscribing to LogMyCalls. That''s an incredibly high percentage. On the other hand, about 1% of our web leads end up subscribing to LogMyCalls. It''s established data.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Adwords] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    For example, visitors from an AdWords campaign could see a different phone number than visitors that arrived on the site organically. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. This rant is has two targets. Perfectly. get it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords] 5 Key Considerations for Setting Up a Baidu PPC Account
    Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. This is called becoming a “Key Account Client.” Certificate of Incorporation.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Adwords] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    believe that the changes Google is making indicate that they are trying to push users in the direction of using Google AdWords for guaranteed visibility in their SERPs, moving users away from reliance on SEO. 'What’s Google Been Up To? According to Moz, Google changes its search algorithm around 500-600 times each year. SEO vs. Paid Search.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] The 5 Immutable Rules of Call Tracking
    You can easily determine which Google AdWords copy, keyword groups, and even offers are generating phone calls. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. So.why is this an immutable rule?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Adwords] Content and Pay Per Click – Using them Together for Success
    SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content 'With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All rights reserved.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] 4 Shameful Marketing Mistakes We've All Made
    Maybe you kept doing AdWords even when it was pointless and silly to continue. Maybe you kept dumping money into AdWords even when your CPL was twice what your CPL was for other marketing channels. Well, because you''re just supposed to do AdWords. Everyone does AdWords. 'Do as I say, not as I do. We''ve all done it.
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Adwords] 8 Things To Do If Your Organic Traffic Drops Suddenly
    For example, did you start AdWords in January? Did you stop AdWords in January? As they considered what marketing tactic may have inadvertently pulled a lever, the only change they made was increasing spend on Google AdWords. Spending on Google AdWords supposedly helps SEO??? 'We''ve all been there. What should you do?
  • FATHOM  |  WEDNESDAY, MARCH 5, 2014
    [Adwords] 3 Ways Your Manufacturing Company Should Use PPC
    You can create a campaign in Google AdWords and start sending traffic to your site within a few hours. 'Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. No matter what you call it, there are several ways you should be using it to market your manufacturing company.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Adwords] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). 'What makes a website truly great? mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. Is it a beautiful, award-winning design? killer SEO strategy? What gives?
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords] Tracking Cross-Device and Estimated Total Conversions in Google (Part 2)
    On a side note, if you are interested in turning on this tool within Adwords it’s important to note that you’ll need to have a minimum of 50 tracked conversions each day in your account. By offering this feature in AdWords, they encourage users to continue (or start) using paid search. Here it is. Why Did Google Do This?
  • PWB MARKETING BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Adwords] Optimize Your AdWords Campaigns
    'I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Need help setting up your B2B AdWords campaigns? Marketing AdWords Search marketing That’s great. Send SMS.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Adwords] Unicorn DNA: What All the Best AdWords Advertisers Have in Common
    As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. What does it take to be an AdWords unicorn?
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Adwords] Introducing Google ‘Location Groups’ in AdWords
    The post Introducing Google ‘Location Groups’ in AdWords appeared first on Fathom. Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. Here are some examples (i.e. Google+).
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Adwords] Digital Marketing Glossary, Part 1
    AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Ummm, I reluctantly raise my hand on this one, as I discovered my ignorance when we began compiling this informal digital marketing glossary.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] PPC for Startup Marketers: An Introductory Guide
    So use a conversion tracking tool like Google AdWords Conversion Tracking or Google Analytics Conversion Tracking right from the start and never run your PPC campaigns blindly. 'For startups looking to get going with PPC, it can be overwhelming. 1) Define your goals as specifically as possible. What makes us special? to buy, to sign up)?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Lessons from Responsive Design for CMOs
    Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Adwords] 4 Advanced PPC Metrics We Can Extract
    'Most marketers know by now that call tracking data is critical for a full understanding of AdWords metrics. Failing to get credit for phone calls AdWords produces is a devastating mistake. Those things are, you know, relatively important (especially if your AdWords spend is high). These metrics will improve your ROI.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Adwords] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    This is MUCH more effective than Google AdWords where foreign leads still click your ads even when you have excluded them with your filters. AdWords Q&A With Former Google Evangelist Frederick Vallaeys : CTR 0.27%. Our budget isn''t terribly large, but it''s big enough to generate some useful data. CPL is very, very good.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Adwords] How to Do Keyword Research: A Beginner's Guide
    If you don''t have HubSpot software, I like to use a mix of Google''s Keyword Planner tool (you''ll need to set up an AdWords account for this, but that doesn''t mean you have to create an ad), and Google Trends. Well, needing to do keyword research has stayed the same. How you actually do it hasn''t. Let''s get started. Make sense? Blogging.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Adwords] 11 Signs Your Business is in Dire Need of Blogging
    As soon as you stop paying the bill for the ad space or adwords, these website visitors and leads will go away. 'Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? It’s the single most-effective way to.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] 11 Things You NEED to Know About Call Tracking
    11) Call tracking helps close the loop.tracking calls from AdWords, retargeting, and organic search. '1) It''s been around for a while. Call tracking is not new. It''s been around for 15 years or more. Companies have been using call tracking numbers to track the effectiveness of various marketing tactics for a long time. It''s a big industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 5, 2014
    [Adwords] Why you’ve already missed the hottest marketing opportunity
    Google AdWords. Google AdWords. 'By Eric Wittlake, {grow} Contributing Columnist. Want to take advantage of today’s hot new marketing opportunity? Sorry, you’ve already missed the boat. The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Twitter.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] Hinge’s Fab Five: January 2014
    Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. 'Top Professional Services Marketing Content from January 2014. Enjoy! Why You Should Schedule Your Paid Search Ads.
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] How to Use The Search Monitor in Higher Education Advertising
    As you can see from the AdWords Trademark Policy Google will investigate and may restrict the use of a trademark term within ad text. 'How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? It’s a risk to not utilize the tool to its fullest potential. Why does this matter? Simple.
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 4, 2014
    [Adwords] How We Increased Monthly Visits 393% in 12 Months
    No Paid Search - That increase was not owing to AdWords, Retargeting or any other paid traffic source. 'We''ve written a few case studies about our internal LogMyCalls marketing strategy. Generally our readers seem to enjoy the data. The Data. From January to January our site traffic increased by 393%. This is an increase in total visits.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Adwords] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options. to $9.99
  • VIRALLY BLOG  |  TUESDAY, JANUARY 28, 2014
    [Adwords] What is a landing page?
    It may be that you are selling a product or service and you are using something like google adwords to find new prospects. 'Again this blog is aimed at non-technical people who are looking to get the best out of tools such as Virally and other marketing tools. So a landing page is essentially a web page that contains specific information.
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Adwords] The Diverse Paths for Google+ and Facebook
    While people often aren’t keen on the amount of data Google collects about them, they’ve typically been pretty open and truthful about what they’re doing — they even provide good measurement tools for both AdWords and Analytics so you can see what’s going on with your websites. What do you think?
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Adwords] Google unmasks the anonymous with Google Authorship
    It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. 'ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 23, 2014
    [Adwords] 5 Search Engine Marketing Tips to Compete with the Big Guys
    Also check out our blog post on Maximizing Google Adwords  and 5 AdWords Tips for a Small Budget for more ways to get the biggest bang for your buck. 'Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. Keyword Selection.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. But it’s still worth scanning the new entrants to see how they’ve departed from older approaches. Among U.S-based
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Adwords] 2014 Trends in Digital Marketing
    Google Analytics, Universal Analytics , and AdWords or Bing Ads reporting are just a few tools marketers have been using and will continue to use in 2014 to demonstrate the effectiveness of their digital marketing campaigns. 'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. Mobile.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Adwords] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Adwords] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    When you think of PPC, the first thing that comes to mind may be Google AdWords. 'You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages? What will work best for you? Channel #1: Social Media. and then on Facebook.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Adwords] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Jumpstart: Template for managing your AdWords campaign. 'Welcome to January -- a time of new energy, new calendars, and lots and lots of planning. You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Identify your audience. Values. Biggest challenges. HubSpot.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 9, 2014
    [Adwords] AdWords Q&A With Former Google Evangelist Frederick Vallaeys
    'Frederick Vallaeys is a former Google AdWords Evangelist and a member of the team that developed Quality Score and the AdWords interface. He is a guest on the LogMyCalls Webinar Series with a webinar entitled: Google Insider Discusses AdWords Quality Score and CPC. Describe the major changes in AdWords in the last 3-5 years?
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Adwords] The 2014 Digital Marketing Ecosystem
    You can launch campaigns with AdRoll, Google AdWords, Authority Rank, OutBrain.”. 'For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Probably not.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Adwords] 4 Ways to Take Your AdWords Spend to The Next Level
    'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets. AdWords is awesome, but how do you take your spend to the next level? Are you getting credit for every lead your AdWords campaigns generate ? In most industries, FYI, about 10% of your total AdWords leads will be phone calls.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Adwords] Fulfill your resolution to blog in 11 steps
    7) Hold off on the advertising and contextual ads for a little while: Ads, advertising, contextual ads, Google AdWords and AdSense ads, and Affiliate links demand huge amounts of traffic to be profitable in any way more profound than a little bit of beer money. 'So “blogging” is on your 2014 New Year’s resolution. Blogger.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Adwords] Top 10 Demand Generation Resolutions for 2014
    'It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement. Test more. How else do you know what worked and what didn’t? This year, test something in every campaign.
  • VOLACCI  |  THURSDAY, JANUARY 2, 2014
    [Adwords] 2013 Digital Marketing In Review
    AdWords made Enhanced Campaigns mandatory over the summer, delivering a big shake-up to the PPC community. '2013 was a big year for marketers. Between updates to Google’s algorithms, social services being updated and going public, and new developments in politics, marketers were a busy bunch in 2013. What happened in SEO? What else happened?
  • WEBBIQUITY  |  THURSDAY, JANUARY 2, 2014
    [Adwords] Six Expert Guides to Dealing with Keyword (not provided)
    'In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.
  • FATHOM  |  WEDNESDAY, JANUARY 1, 2014
    [Adwords] Quality Assisted Living Leads for Under $100 Each? You Bet!
    Well, take a look at these AdWords screen shots. '2014 has just begun, and now is a great time to re-evaluate your senior housing company’s digital marketing program. In particular, have you become reliant on lead-gen sites like Caring.com and APlaceforMom.com for your inbound leads? How did we do it? The result? Innovate! You Bet!
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Adwords] Do You REALLY Need to Host a Webinar?
    Instead of creating a 20-page ebook on the step-by-step process to creating an AdWords campaign, make a short webinar tutorial in which you can clearly show each step and explain their importance. Viewers can follow along and create their own AdWords campaigns during the webinar. When to Host a Webinar. You''re Working With a Partner.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Adwords] 10 of the Best Web Analytics Guides and Tips of 2013
    Analyze and optimize your search footprint with the new paid & organic report by Inside AdWords. Dan Friedman unveils the new Paid & Organic report for AdWords advertisers, explaining that “Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap.
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Adwords] The Most Important Changes to Google AdWords in 2013
    'Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! What’s Next for AdWords in 2014? right? What changed?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Adwords] The Best Marketing Blog Posts of 2013
    Google AdWords Tips for a Small Budget. 'The end of year is a time for reflection, especially when it comes to your marketing tactics and campaigns. What worked well for you this year? What new things do you hope to pick up, or focus on more intently? 82% of consumers enjoy reading relevant content from brands. Email Marketing. Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s What is Content? Check it out!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Adwords] Your website sucks
    And, if you start tracking all the money you’re spending on all the staff and support and tweeters and Facebookers and AdWords and Facebook and Twitter ads and reconsider your website. Their sites were responsive before the responsive website was a thing. Alas, Unison is unique. And their clients are rare. And their sites rock. That sucks.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 16, 2013
    [Adwords] 7 Things You Didn’t Know You Could Do with Google Adwords
    'Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance. 1) Adwords Bid Strategies. 2) Adwords Bid Rules.
  • SAZBEAN  |  SATURDAY, DECEMBER 14, 2013
    [Adwords] Top Internet Marketing Strategy Links for the Week of December 9, 2013
    Marketing Strategy
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. over the last six years , so we certainly weren’t hurting for traffic! The Retargeting Process.
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Using Labels to Track Ad Testing in Google AdWords
    By being methodical with labels in AdWords, and using the Segment by Label option, you can have a visual key to what ad testing is happening on each ad. – Tracking Ad Testing in Google AdWords by Mike Nierengarten The post Using Labels to Track Ad Testing in Google AdWords appeared first on Sazbean. 'A female Bloodhound.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] How to avoid the entrepreneur’s “doomsday” mistake
    He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. He then ran a very small ad campaign on adwords ($50 I think) to promote his concept. 'By Emeric Ernoult, {grow} Community Member. am an entrepreneur who has made a lot of mistakes. Ultimately, I have created a successful start-up (more than once!)
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords] A Year in Review: The Biggest Social Media Updates of 2013
    With an eye on increasing the effectiveness of Google+ for brands and marketers, Google+ released a new dashboard this year, allowing page owners to manage their presence in search, social, maps and AdWords, all from one place. 'Can you believe 2013 is almost over? The 3 Most Important Facebook Updates of 2013. billion active monthly users.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords] 10 Essential Reports and Research for B2B Marketers
    Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Adwords] Exciting New Product Enhancements from Ifbyphone
    Every click to your site from Google Adwords is assigned a Google Click ID (gclid) and in much the same way as Universal Analytics, you can now (as of October) import conversion data with revenue from online and offline sources. As you organize your strategy for the rest of 2013, keep these product enhancements in your pocket.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Adwords] 9 Crippling Mistakes B2B Search Marketers Make
    But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. '“Paid search is slowly failing B2B marketers.” ” I never expected to say that. Forget About Negatives. Tip: Don’t use Google’s report to add negatives.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Adwords] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    Related Posts: Social Media for Sales How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Targeting Audiences Not Looking for You; Advertising Options for B2B. 'LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  Receiving introductions from connections.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Three Critical Factors in Choosing a B2B Retargeting Solution
    In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users. Conclusion.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Earnest wins B2B Marketing Agency of Year at MI Awards
    'Also scoops Best Technology B2B Strategy for Kaspersky. It''s been quite a 7 days. We were all delighted to be awarded two prestigious awards at last week''s rather good MI Awards , organised by The Drum owners Carnyx. First off, we’re only as good as our work – which is 100% dependent on our lovely clients.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Adwords] Are Google Ad Extensions Right for Your Business?
    According to an interview with Surojit Chatterjee, Google’s Head of Global Mobile Search Ads, “AdWords advertisers have typically seen a 6-8% average increase in clickthrough rate after adding call extensions.” 'If you’re running paid search ads in Google, it’s imperative that you utilize Ad extensions. free trial page).
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Adwords] Prove Your Worth:10 KPIs for Marketers
    Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Clearly, Google AdWords is the best place to spend our marketing dollars. Still think AdWords is the way to go? Right?!
  • BLOG MY CALLS  |  THURSDAY, NOVEMBER 14, 2013
    [Adwords] 4 Steps to a Hunger Games Marketing Budget
    If you determine that Google Adwords generates more clicks, calls, and closed sales than retargeting, you should kill your retargeting efforts. 'In case you''re utterly unaware of upcoming pop culture or cinematic events, the second installment in the Hunger Games franchise comes out next Friday. Everybody else dies a pretty violent death.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. So,
  • FATHOM  |  MONDAY, NOVEMBER 11, 2013
    [Adwords] Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways
    Get some insights from the Paid and Organic report in Adwords. 'Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And if you were savvy, you’d know you could use Google Analytics to get that information. And for the most part, I do agree with that.
  • FATHOM  |  THURSDAY, NOVEMBER 7, 2013
    [Adwords] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    Education Industry Online Advertising/SEM/Display ad extensions AdWords Google 'It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Standing out from the crowd is really the only way to catch a potential customer’s eye. So what’s the easiest way to gain real estate? Ad extensions.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Adwords] Google Tricks, Not Treats
    Not one mention on the Google AdWords blog of these changes. Online Advertising/SEM/Display AdWords category exclusion Google AdWords optimization Search Engine Optimization 'While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us. Where is this data now you ask? end rant).
  • VOLACCI  |  TUESDAY, NOVEMBER 5, 2013
    [Adwords] How to find what you're looking for on Google
    One infographic demonstrates how  up to 85% of Google search results are paid ads — and Google’s recent  keyword (not provided) shift has pushed a number of website owners towards AdWords, which is the only Google service that does provide keywords. Other times, I’m looking for very specific content, and encounter the same issue. and -.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Adwords] Spending more time on SEO than adding value to Google?
    Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally. Related articles.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Adwords] How to Make Hummingbird Your Ally with Long Tail Keywords
    The first should be a keyword tool like AdWords or Wordtracker. 'Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social. Google makes hundreds of changes to its algorithms yearly. Most are small. Others, obviously, are major. The point is, it’s ongoing and ever-changing. The take-away?
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 4, 2013
    [Adwords] Actual ROI: Tracking Revenue to Determine Success
    Google Adwords – gclid. Every click to your site from Google Adwords is assigned a Google Click ID (gclid) and in much the same way as Universal Analytics, you can now (as of October) import conversion data with revenue from online and offline sources. What happens if an Adwords visitor calls my business, you ask?
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords] Google AdWords' New Ad Rank Formula: What You Need to Know
    An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. They’re not really an option anymore -- if you’re advertising on AdWords, you need to start using extensions ASAP. What’s going on? Why would Google make this change? Let’s take a closer look. Its message?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 1, 2013
    [Adwords] Yes, Social Media Can Drive E commerce Sales (and quite easily)
    For online marketers it is becoming as common of an activity as SEO and Adwords. 'Social media is huge. But I still speak with ecommerce retailers every week who don’t know to properly use social media to drive new sales. Some don’t even think it’s really possible, as they’ve never been able to do it.
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