• HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Adwords] What Are Attribution Reports? [FAQs]
    Last AdWords Click - In this model, the most recent time someone clicked through to your site from an AdWords campaign is given 100% of the credit for the conversion. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? What Is an Attribution Report?
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better? Cultural Fit.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Which begs the question: does mobile search work? Conclusion.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Adwords] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. If you are running Google AdWords campaigns, you should absolutely track calls back to the keywords, ads, and campaigns that drive them.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Adwords] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. Healthcare AdWords review ad extensions
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Adwords] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Adwords] Top 6 Essential SEO Elements for Marketers New to SEO
    Once you have your starting list of 10-20 solid keywords, sign up for a Google AdWords account (if you arent already running on this network). 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. Easier said than done.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Adwords] 57 Little Things to Double Check Before Your Website Launch
    Google AdWords and Google Analytics accounts have been properly synced (if applicable). 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. Page Content. Design. Functionality.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Redefine and Retell your Brand’s Story
    Also allows you to track sales and utilise Google Adwords. 'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Here’s how: 1. Get Re-Socialized.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Adwords] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    'While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. Dynamic Sitelink Opt Out Link: https://support.google.com/adwords/contact/dynamic_sitelinks. Online Advertising / SEM / Display AdWords google adwords sitelinks What do you think about the update?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Adwords] A Keyword Primer: Finding and Using Keywords Effectively
    Martin recommends using the Google AdWords Keyword Planner for conducting research. Moz suggests using relative search volume from three sources: Google Adwords Keyword Planner, Bing Keyword Tool and Wordtracker Keyword Tool. 'Keywords are important for every business online today. What Are Keywords? Keyword Definitions.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Adwords] PPC for Higher Ed on a Budget:
    When do I stray from AdWords and AdWords alone? In general, AdWords is the best place to start. 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. Without fail, at the beginning of each fiscal year, my customers at colleges and universities come to me with a myriad of statements and questions. lot of money.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Adwords] 6 Tips to Creating an Ideal Landing Page
    Design Non-Profit Marketing SEO/SEM Small Business Marketing a/b split test adwords landing page landing pages search engine marketing SEM 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. 2) Stay Relevant.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Adwords] 17 Helpful SEO Tools and Tool Reviews
    Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly Which SEO tools are most helpful in conducting a site audit?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. Like, not even remotely close. I know, bummer).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Adwords] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. SERP results for the authorized will simply have a byline.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Adwords] Back to Basics: Managing AdWords Ads
    'With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. Rotation Settings – I like using the ‘Rotate Indefinitely’ setting in Google Adwords and ‘Rotate More Evenly’ in Bing AdCenter. Testing & Optimizing.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. This is one way for marketers to get a baseline for establishing deeper keyword research. Click.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Adwords] Paid Search Trends and Predictions for the Remainder of 2014
    AdWords CPC across 9 different industries has increased an average of 26% between 2012-2014 (see chart below). 'With the first half of 2014 over and Q3 well underway, paid search marketers now have some important data to analyze in hopes of identifying trends in the SEM space. Paid Search Spending Explosion. What do these numbers tell us?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Adwords] Hinge’s Fab Five: June 2014
    10 Ways to Boost Your Google Adwords Search Ads Right Now. While it can be an effective advertising tool, Google Adwords is also a complex program. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Adwords] PPC Budget Forecasting on the Fly
    In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc Can you provide me an update by EOD?”. The answer is yes! Source: [link].
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Adwords] Get a Leg Up On Local Search with Call Tracking
    One common answer is with Google Analytics and Google AdWords. The data collected from call tracking technology is then integrated with analytics solutions such as Universal Analytics , Google AdWords, and bid management software. Call Tracking Google AdWords 'So, you want to start marketing to a local audience via search.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Adwords] Google+ on its Third Birthday
    The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. 'I have been covering Google Plus since its inception three years ago. Is G+ Google’s Ellis Island ? No more.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Adwords] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    We encourage the sharing of data between SEO and PPC analytics, especially because the keyword performance visibility exists within AdWords. 'As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  .
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Adwords] The Biggest SEO Blunders of All Time
    Two years prior, the company got itself in hot water -- with itself -- for cloaking content on its AdWords help pages. 'Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, "insider" secrets, and yes, we even love our performance-enhancing drugs ( sips coffee). Right.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Adwords] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Along with the list of competitors, Adwords shows you: Impression Share – This is how often your competitor appeared when someone searched for a term you yourself are bidding on. What is this revolutionary tool?
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 16, 2014
    [Adwords] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
    Once a marketing technology has been selected, marketers can take the specific JavaScript from the provider and plug it into Google Tag Manager, or select from a list of existing tag templates for common data-driven programs such as Google AdWords. That sounds exhausting. Tag Management and SourceTrak. You deserve it. That’s Marketing 101!
  • BLOG MY CALLS  |  THURSDAY, JUNE 12, 2014
    [Adwords] Everything You Need to Know About AdWords and Call Tracking in 147 Words
    'The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they''re not tracking phone calls. call tracking PPC Adwords Google
  • VERTICAL RESPONSE  |  MONDAY, JUNE 9, 2014
    [Adwords] 4 Tips to Keep Your Search Strategies Up-to-Date
    Inventory management,’ for example, may be a high volume phrase according to Google Adwords, but Google now also understands phrases like ‘inventory control’ or ‘inventory software’ or ‘management of inventory.’. 'Search engine optimization (SEO) is consistently evolving, including how it’s referenced. Tip #3: Find the right frequency.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Adwords] SEO Questions from the Fact & Fiction Webinar
    Google Adwords Keyword Planner is a tool many SEOs use to review the search volume and competitiveness of keyword phrases. You’ll need to have an Adwords account to get access, but it’s worth the trouble; the planner gives you a plethora of information. And you can catch up with the on-demand webinar here.). But it looks great.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords] 8 ValueTrack Parameters For Better AdWords Campaign Data
    'ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You can use this information to fine-tune your campaigns and settings for better performance. Why is it important? network}. creative}.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Adwords] Quantifiable Sexism in the Marketing Industry
    Online Advertising / SEM / Display Sales & Marketing Alignment AdWords sexism 'They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. points lower on average than male reps (compared to 0.43
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. 'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 29, 2014
    [Adwords] Google Recognizes Importance of Phone Calls, But There’s Still a Missing Piece
    'Google recently posted a blog about the new ability they are offering users: the ability to look a little deeper into the data from calls placed to AdWords mobile click-to-call ads in Google search. In fact,  over 40 million calls  are made directly to businesses from Google ads each month and that number is growing.”. But don’t stop there.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Adwords] How to Import Offline Conversions Into Google AdWords
    'Google’s “Step Inside AdWords” announcement brought new features and more depth to the Google AdWords platform. This tool helps marketers have a better understanding of the true ROI of their AdWords campaigns by enabling them to import offline conversions such as in-store visits or phone calls into their accounts.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. It involves driving traffic, generating leads, and building authority. How will you research keywords? How will you measure ROI?
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Adwords] Small Business Owners: Time to up Your Digital Game [Infographic]
    Small Business Guide to Google AdWords. 'In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations . They also allow app download ads via their search network.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Adwords] How to Set Up Remarketing in Google Universal Analytics
    You must also have your Google Analytics and Google AdWords accounts linked. It’s important not to skip this step as you may be required to update your terms and conditions on your website to comply with the Google AdWords Remarketing Policy. That being said, let’s get started. product IDs, sku numbers, etc.) Smart List.
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Adwords] The Secret Trick to Generating Better AdWords Leads
    'In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. They do Adwords because they are obsessed with the traffic. They do Adwords because you''re simply supposed to do Adwords. In a previous blog post we discussed how to figure out when/if you should stop Adwords.
  • BLOG MY CALLS  |  THURSDAY, MAY 15, 2014
    [Adwords] [Debate] Should You Stop Spending Money on AdWords?
    'So maybe AdWords isn''t working for you. Maybe AdWords is a massive money pit that depletes your resources faster than a house full of children. Should you give up on AdWords? Is it possible that AdWords will help your branding even if your CPL is high? The biggest case to stop AdWords is the money drain. Right?
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Adwords] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    Google AdWords even has its own ‘help’ section dedicated to the specific restrictions around the advertising of healthcare-related products and services. Healthcare Online Advertising / SEM / Display AdWords healthcare marketing HIPAA ppc 'Download Free Hospital PPC Study. Here’s several reasons ….
  • BLOG MY CALLS  |  TUESDAY, MAY 13, 2014
    [Adwords] What is Call Tracking? [Exactly 126 Words]
    In other words, a visitor to your site from a Google Adwords campaign will see a different phone number than someone visiting after clicking an organic search result. 'Call tracking allows marketers to determine which ads, campaigns, and keywords are generating phone calls, and which are not. by McKay Allen, Inbound Marketing Manager
  • MARKETING ACTION  |  MONDAY, MAY 12, 2014
    [Adwords] SugarCRM Partner Sees 7X Increase in Qualified Leads
    The content marketing strategy worked so well that it drove more traffic than the company’s AdWords campaigns did, enabling the company to save three-quarters of its ad dollars while using a more tactical approach with the remaining budget. 'It’s always a great pleasure when an Act-On customer achieves outstanding success in some way.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Adwords] New Features in Google AdWords: Bid Management, Offline Conversion Import, Powerful Reporting
    'Google recently made their official announcement of long-anticipated new features within the AdWords platform. Google’s Google’s “Step Inside AdWords” had paid search marketers buzzing for weeks over what the changes would bring. Tracking Mobile Click-to-Calls in AdWords. You can now track these calls as clicks in AdWords.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Adwords] Get Found: 3 Tips to Optimize Your Blog for SEO
    Here are three things to keep in mind: Find useful long-tail keywords: A good place to uncover long-tail keywords and topics is Google’s keyword search tool, which is included with your AdWords account. 'Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog. Yes, with a “b”.). Blogging.org).
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Adwords] Hero Conference 2014: Key Learnings in Paid Search
    The good news is any new negatives you discover in Bing you can easily bring over to AdWords. 'Thanks to Aimclear for the blanket! :). was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. They were phenomenal.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Adwords] How Can You Use Content to Rank Higher in Search?
    Long queries for your money keyword phrases (the phrases you want to rank for) can be uncovered using Google Adwords Keyword Planner or other keyword research tools. '“Build it and they will come.” It’s the mantra of many, but not one that content marketers use often. Answer Questions to Create Top-Notch Content. Organizing your content.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Adwords] Facebook’s Changing Algorithm: How to Make it Work for You
    Horton spends just $5 a week in Facebook advertising on one of her clients, a small amount which she believes would just be a drop in the bucket on Google Adwords. 'Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. To ask for the Like or not. User experience is key.
  • BLOG MY CALLS  |  THURSDAY, MAY 1, 2014
    [Adwords] 5 Reasons Most Marketers FAIL at ROI Calculations
    Tracking the number of calls your AdWords campaigns produce doesn''t matter. 'According to new data from IBM, most marketers simply fail at figuring out their ROI. They''re apparently incapable of figuring out what works and what doesn''t. That''s a problem. So, why do most marketers fail at ROI calculations. 1) They Don''t Care. Think again.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. What role does email play in extending online visibility? email marketing.
  • NUSPARK  |  SUNDAY, APRIL 27, 2014
    [Adwords] Types of Website and Landing Page Conversions you can Track with Google Adwords
    'In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. Hard Numbers-. Converted Clicks.
  • HUBSPOT  |  SUNDAY, APRIL 27, 2014
    [Adwords] More Google Encryption, Twitter's New Layout & Other Updates From April
    In 2013, Google encrypted keyword data for organic search, but left AdWords keyword data untouched. Now, it seems that Google will soon start to encrypting AdWords keyword data for all third party platforms. 'Well folks, the end of April is here. It’s crunch time. Major Players'' Updates. Social Marketing Tips. Quick & Fun.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Adwords] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? Visibility to social media profiles and pages. How so?
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Adwords] Hospital Advertising Tips: Increase Patients with Ad Extensions
    If you are currently promoting your hospital and service lines using Google AdWords and Bing Ads—the below are very important to maximizing success for your health system. It is more than likely that this number has risen as hospitals are seeing the benefits of paid search marketing in driving incremental patients and general awareness.
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Adwords] Google’s April 22 AdWords Announcement
    'Today, in great anticipation, Google hosted a live stream of their new announcements of upcoming products, enhanced reporting, and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement , here’s a quick rundown of what was introduced: Innovative Ads. Insightful Reporting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Adwords] A Tour through the New Facebook Ads Manager
    Marketers with knowledge of the Google AdWords’ organizational structure will find this update familiar. Once again, Facebook has taken a page out of Google AdWords’ book and has allowed users to create customizable reports. 'Recently, Facebook began rolling out its new and improved advertising dashboard. Budgets Tied to Ad Sets.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Adwords] The importance of knowing what competitors spend on SEM
    One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Commerce Paid Search Search Marketing Web Metrics AdWords Big Data Google Search Engine Marketing Search Engines 'Somehow, it always seems to be analytics season in the world of search marketing.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Does AdWords produce calls with a higher lead scores than organic search. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Adwords] Some Interesting Reactions to the Q1 Conversation Analytics Infographic
    These answer questions like: does AdWords or organic search produce better quality leads? Which specific AdWords campaigns produce better leads? 'Early last week we released an infographic that details high level data from millions of call segments we analyzed in Q1. The data is truly fascinating. It hasn''t been done before. got one.
  • HUBSPOT  |  SATURDAY, APRIL 19, 2014
    [Adwords] The Definition of Quality Score [In Under 100 Words]
    'Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Paid Search
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Adwords] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. 'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
    If you determine that 18% of the calls generated by Google AdWords are Great leads, but a whopping 43% of leads produced via direct mail (or whatever) are Great leads, well.you know where to spend your money. 'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. Seems silly.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Makes sense, right? Do I Need Call Tracking Technology? Now what?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Makes sense, right? Do I Need Call Tracking Technology? Now what?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Adwords] Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls
    Will we integrate our statistics with other analytics sources such as Google Analytics or Google Adwords? 'Quick review: phone calls matter ! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Makes sense, right? Do I Need Call Tracking Technology? Now what?
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Adwords] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    The user’s search query will only pass into AdWords and will not pass to other third party software providers. Keyword data and full search string data will still be available to all customers inside of Google Analytics and Google AdWords, assuming that you have linked your Analytics and AdWords accounts.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Adwords] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    But now it is extending into paid search queries that directly impact AdWords advertisers. possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". It''ll be part of some higher level plan of AdWords or Google Analytics. Yes, you read that correctly. Maybe.
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Adwords] Understanding AdWords Sitelink Extensions
    AdWords allows you to have up to twenty total per adgroup or campaign.  Even though Adwords allows you up to 25 characters for the link, I recommend trying to keep desktop sitelinks to 18-20 characters and mobile to 12-15 characters for the best CTR. The post Understanding AdWords Sitelink Extensions appeared first on Fathom.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] Google's Keyword Encryption Coming to PPC Data Near You
    They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. Bummed?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Adwords] How to Reduce Your Call Tracking Costs
    For example, we have some clients that have different call tracking numbers for every single AdWords ad. 'Obviously the value of call tracking data is significant. The ability to marry call conversion data to specific marketing initiatives and optimize campaign for ROI is vital. The insight gained from call tracking is critically vital.
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Adwords] 4 Ways to Reduce Campaign Costs With Call Tracking
    1) Use Call Tracking for AdWords. We''ve written fairly extensively on using c all tracking for PPC --specifically AdWords--efforts. We won''t get too deep in the weeds here, but here are some examples: - Use call tracking to determine if AdWords is generating more calls than organic search. 2) Track Call Conversion Data.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Adwords] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Adwords] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. '“Myths are a waste of time. SEO is dead.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Adwords] Social Media is Like Riding a Bike
    Slider Social Media Marketing Google AdWords Hootsuite MailChimp Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph get to a point on social media eventually, so hang in there. In only two years, I have owned two bikes, a very cool 650cc dirt bike and a very capable tourer.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Adwords] Social Media is Like Riding a Bike
    Slider Social Media Marketing Google AdWords Hootsuite MailChimp Microsoft Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph get to a point on social media eventually, so hang in there. Oh, and purple. Both riding motorcycles and managing online communities are dangerous.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Adwords] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. tips to improve Google AdWords marketing. AdWords PPC
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Adwords] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    We added a form field on our landing page that simply asked prospects where they needed help and thanks to their feedback, decided to offer a free PPC health report from our AdWords Grader instead. You''re doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again. Why does this happen?
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Adwords] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    By using paid advertising through Google AdWords, we bid directly on a doctor’s name (and variations of the doctor’s name) to seal the number one position above any organic listings such as healthgrades.com. Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc per click! appeared first on Fathom.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 26, 2014
    [Adwords] Use Google Automation Tools to Make Your PPC Ads More Efficient
    We’ll be exploring some of the different things you can do with these techniques and how they can help you maximize your time and profit with Google Adwords. In order to use this feature, you need to make sure you have enabled conversion tracking within Adwords. Worried about maintaining the top position? Sign up for the free  VR Buzz.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Adwords] Spring Cleaning for Google Analytics
    Link AdWords and Analytics to gather valuable paid data. Check your campaigns – are you using Google URL Builder to tag external campaign such as emails or non-AdWords paid efforts? 'After a long winter, everyone looks forward to spring and the warm weather it brings. Clean Out the Old. Goals – are they up to date? Get Ready to Grow.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Adwords] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). Are you using Google Adwords, Facebook ads or both? Audience targeting. Be specific.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Adwords] The 2014 Digital Marketing Ecosystem
    We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”. 'Originally posted on LinkedIn by Cody Ward. love this graphic above by Scott Brinker. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Adwords] 5 Ways to Generate More Phone Calls
    Phone numbers can actually appear via a call extension within Google Adwords. 'Over the last several months 18% of our total inbound sales inquiry phone calls have ended up subscribing to LogMyCalls. That''s an incredibly high percentage. On the other hand, about 1% of our web leads end up subscribing to LogMyCalls. It''s established data.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Adwords] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    For example, visitors from an AdWords campaign could see a different phone number than visitors that arrived on the site organically. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. This rant is has two targets. Perfectly. get it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. Tap into the beauty of data to boost cross-channel ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 13, 2014
    [Adwords] 5 Key Considerations for Setting Up a Baidu PPC Account
    Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. This is called becoming a “Key Account Client.” Certificate of Incorporation.
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Adwords] What’s Google Been Up To? Trying to Take Over The World (Not Really)
    believe that the changes Google is making indicate that they are trying to push users in the direction of using Google AdWords for guaranteed visibility in their SERPs, moving users away from reliance on SEO. 'What’s Google Been Up To? According to Moz, Google changes its search algorithm around 500-600 times each year. SEO vs. Paid Search.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Adwords] The 5 Immutable Rules of Call Tracking
    You can easily determine which Google AdWords copy, keyword groups, and even offers are generating phone calls. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. So.why is this an immutable rule?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 11, 2014
    [Adwords] Content and Pay Per Click – Using them Together for Success
    SEO/SEM Small Business Marketing google google adwords Internet pay per click Relevant Content Search search engine marketing SEM sem content Video Content 'With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All rights reserved.
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