• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Adwords] Closing the Loop on Social Leads
    Google Adwords’ keyword research tool to research popular keywords and variations of those phrases to get a. Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. Indeed, building and. So, as social. business. Tips & Tactics.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Adwords] SEO Basics + a Checklist for Content Marketers
    Next, review Google AdWords for keyword volume. check Google AdWords traffic? AdWords SEO search engine optimization search marketing SEO tactics 'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. Do it often and consistently. Period.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. 'Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. No more. Here are some best practices for taking integrated marketing to the max.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Adwords] 12 Noteworthy Examples of B2B Companies on Instagram
    Our profile consists of photos from all around the Fort Point community in Boston and shows off our latest successes as a team, whether it be renewing an Advanced AdWords Certification or dominating an extreme croquet competition. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. Microsoft.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Adwords] Why You Should be Using Product Listing Ads Right Now
    We recommend starting with Google Shopping  first, as that’s where you’ll find most users, and it’s easier to get started if you are already using Google Adwords and Google Display Network for your marketing. How do they work work?  . As an advertiser, you bid for a chance to to be shown in that search query.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. 'Sometimes we forget that every successful innovator, leader, and business executive had to start somewhere before getting where they are today. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @andrewteman.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Adwords] International SEO 101: Which Domain Structure Should You Use?
    If you are debating whether ccTLD is the right choice for your site, it might be a good idea to launch a test on AdWords using a ccTLD as your display URL and measure whether there is any change in CTR. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” 2) Create subdomains for each country or language.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Adwords] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. 'We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). Advertising Options Include Traditional and Online Channels. Where ads are placed.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. 'Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. am a B2B PPC gladiator. Let me explain. 
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Adwords] Why You Don't Need Agency Experience to Launch an Advertising Agency
    had already been right about email services and Google Adwords and ecommerce. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all heard LeBron James talk about how he wants to be a tight-end in the NFL. People laugh at that. Why am I talking about this? Advertising Daily
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Adwords] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel.  'Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   Content Marketing. Create an editorial calendar.  Paid Media.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 31, 2014
    [Adwords] 2015 Resolution: Google Analytics IQ & Adwords Certification
    When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams. Get Certified!
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Adwords] Ifbyphone’s Top 14 Blogs of 2014
    Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool Call tracking received a major boost this year as Google jumped on the bandwagon. Adding the call aspect to their AdWords platform allows marketers to add call tracking to their paid search marketing. The best of 2014, in one blog post!
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Adwords] Four Key Questions to Address in Strategizing for 2015 Search Marketing
    Did the money spent on Google AdWords generate leads and new accounts? 'It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Adwords] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. 'Creating valuable content is a consistent mission for us here at VerticalResponse. In In 2014 (so far), we published and produced more than 315 pieces of original content. This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts. Hard work also pays off.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Adwords] KoMarketing Year in Review: Our Top Posts from 2014
    ValueTrack Parameters For Better AdWords Campaign Data – Joe Vivolo offers a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important. 'As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. Congratulations Ryan !
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Adwords] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc 'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? Only Pay for Performance. Does yours?
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Adwords] Title Tags, Headings, and You: Get Tips for SEO Success
    Donut” gets about 135,000 searches per month, according to Google AdWords , while “doughnut” gets approximately 49,500. 'Writing copy for search engines is hard. It’s also a really bad idea. However, there are some very important areas of your page content to keep in mind when writing for the web. Understanding the Title Tag. ” 3.
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Adwords] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. 'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Adwords] Keywords: The Foundation of Your PPC Campaign
    There is no shortage of opportunities for miscalculations, false steps and oversights when it comes to running an AdWords campaign. 'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. It is also a pretty good tool for making grown men cry.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. Estimated cost: $50 per call to action. Never settle.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Adwords] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords] Which Marketing Software Applications Matter to B2B Marketers?
    'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Adwords] 4 Reasons Why You’re Losing Advertising Dollars
    Lots of folks succumb to the lure of making money with high search engine rankings, and AdSense, AdWords and other ad networks. 'Everywhere you turn another new publication shows up online. The barrier to entry for anyone to publish anything is just about nonexistent. So why is a bona fidé publisher like you bleeding advertising revenue?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Adwords] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
  • PWB MARKETING BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] Understanding CTR vs. Conversion Goals
    'I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. I’ve been looking at the CTR as a means of identifying how well my campaigns are doing, so why will looking at conversions be better?” Many clients are.
  • FATHOM  |  TUESDAY, DECEMBER 2, 2014
    [Adwords] The Ultimate 2015 SEO Redesign Checklist
    'If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. of the top 10 million websites online using the tool today. but it’s worth it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Adwords] How to Use SWOT Analyses for Smarter Content Strategies
    Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. 'It''s the most wonderful time of the year for content marketers. One way to analyze both internal and market conditions is through a content SWOT analysis. Threats.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Adwords] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
    For example, Google AdWords gives you analytics on click conversions, but it can’t tell you if that person converted to an opportunity and later turned into a paying customer. 'With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. What about events as a whole?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Adwords] Should CTR be a Key Performance Indicator for B2B Advertisers?
    This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Truth Behind “Good CTR”?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Adwords] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Use Google AdWords, Yahoo! 'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. General
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Adwords] Why Should Marketers Change To Google Tag Manager?
    Let’s start with a little history, Google Tag Manager (GTM) was designed to allow marketing people to easily manage measurement tags for Google Analytics, Google Adwords and more, and to remove the need for a developer to add tags and code to the website. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Adwords] 58+ Resources to Master SEO Copywriting
    Google’s recent removal of exact-match keyword targeting from AdWords has sparked a lot of attention and debate lately. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? What Is SEO?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 4, 2014
    [Adwords] Dynamic pricing done automagically
    The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. 'One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. Wiser. Pricing.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Adwords] 8 Key Changes In Google Search B2B Marketers Should Know
    Google AdWords Website Call Conversions. Not to be confused with AdWords Callout Extensions (detailed in Mike Pickowicz’s recent blog post ), Website Call Conversions were announced in late August to provide a “powerful way for [B2B marketers] to identify and measure calls from your website that occur after an ad click.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Steps to Prep Your Search Engine Marketing for the Holidays
    Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. 'October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, plus Black Friday and Cyber Monday mark some of the biggest and busiest times for all types of businesses. Do Your Research.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Adwords] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so.
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Adwords] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ Challenge 3:  Retargeting/Remarketing – Retargeting is considered to be “ interest-based advertising ” by Google AdWords, and it restricts this based on “health or medical information.”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Adwords] The dashboard has finally been perfected
    Google AdWords. Google AdWords (MCC). never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords] Semantic Search: Keyword Choices and Relevancy
    Simple resources like Google Adwords Keyword tool, Dictionary.com, Wikipedia.org, Thesaurus.com, Uberuggest.com, and Google Suggest can help you determine relevant and proof terms, depending on your depth of research. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Easy to read content.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Adwords] Semantic Search: Keyword Choices and Relevancy
    Simple resources like Google Adwords Keyword tool, Dictionary.com, Wikipedia.org, Thesaurus.com, Uberuggest.com, and Google Suggest can help you determine relevant and proof terms, depending on your depth of research. 'Have you read the recent SearchMetrics ranking factors survey? Long form/higher word-count content. Easy to read content.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Adwords] Google Introduces Dynamic Remarketing Across All Verticals
    Just recently, on October 1 st , they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. Audience targeting is easy to set up using the Similar Audiences tool (available to all AdWords clients). Google
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger. Copy Hackers.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. And people come -- they find your content in search results and in their social media feeds. Gender?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Adwords] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Additional Real Estate.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Adwords] Where Keywords Fit Into the Future of SEO
    But since you can still access keyword data for paid searches, others think it was a play to get more people using Google AdWords. '"What''s in a keyword? That which we call a rose by any other name would smell as sweet.". – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard). Nothing to do with that.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Adwords] What You Need to Know About Hospital Retargeting
    The majority of advertisers that are trying for the first time or investing only a small amount usually use Google AdWords for their remarketing efforts because it can be done through the same interface as their search and display campaigns and it’s easy to set up. Hospital Retargeting & Google AdWords. How Does Retargeting Work?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Adwords] 26 Awesome Search Engine Marketing Guides
    deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream. Raised My AdWords Bids and Got LESS Traffic! AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. 10 Alternatives to Google AdWords by PPC Hero.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Adwords] How to Use New Anonymous Targeting to Get Sales Faster
    Those sources include organic search (like Google), referral traffic (or referral links), social media, direct traffic, paid (like Adwords), email, and other campaigns. 'As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That''s how you convert the most leads, right? How might you use this?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Adwords] Introducing the Second Edition of Fathom’s Edu Standard
    industry click-thru rate and cost-per-click for Google AdWords (vs. 'Get first-hand marketing insight from schools just like yours. The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard. In this edition, you will learn: Avg. Fathom clients). Get the Free Report.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Integrating call tracking with analytics software like Google Adwords tracking, Adobe SiteCatalyst , or DC Storm can further improve customer understanding and increase the conversion to the right kind of call. 'Guest post by Luke Rees. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow. to 10.1
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Adwords] New Changes Coming to Google Adwords
    'Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Check out Search Engine Land and the Adwords Blog to learn more. The post New Changes Coming to Google Adwords appeared first on VR Marketing Blog. © 2014, VR Marketing Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Adwords] SMX East 2014 Preview: Competitive Research for SEO
    Adwords. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Summary : Your competitors have top rankings in search results for some of your prime keywords. So how did they do it?
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Adwords] Calls: Actions to Take and Metrics to Track
    2) AdWords Calls by Campaign. Google offers a great free call tracking solution for AdWords. It is very basic, but it will tell you which ads, campaigns and keywords generated calls for your AdWords campaigns. If you have a small AdWords budget use Google’s free basic call tracking tool. generated the phone call. Use it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Adwords] How to Prep Your Business Now for the Holiday Season
    Other marketing campaigns that may need a special holiday touch include: Paid Search – If you’re doing paid search now, like Google AdWords, take a look at your keywords. Before Halloween has even passed, snowflakes, lights and all other manner of holiday-oriented decorations pop up in both stores and on e-commerce websites.
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 4, 2014
    [Adwords] 11 'Cons' of Google Call Tracking
    'As you know, Google recently announced that they will launch AdWords call tracking. Here''s the gist: Google will provide a call tracking number that will appear on the landing page of every AdWords campaign. This service is free and it is only available for AdWords. 7) Google’s call tracking is ONLY for AdWords.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Adwords] How Google AdWords Works [Infographic]
    And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. Using AdWords, you can advertise your business next to relevant search results and target new audiences of potential customers. Ready to get started with Google AdWords? bakery boston").
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords] From Student to Digital Diva: A Successful Summer Internship
    learned best practices with websites like Google Analytics and Google Adwords. 'The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship. They were more marketable and better candidates for post-graduation jobs. The reality is terrifying. was part of the team.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    It’s primarily a tool for Google AdWords users, but you can just as easily use it to find keywords to use in content. 'Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be. How is it written? Is it easy to skim? We’re not all top-notch writers.
  • E-STORM  |  THURSDAY, AUGUST 28, 2014
    [Adwords] Google AdWords Announces Universal Close Variant Keyword Matching
    Online Marketing Paid Search Adwords close variant google keywords match type match types PPC SEM 'Google recently announced that close variant keyword matching will be applied universally to all match types starting in September. Close variant matching has since been the default […].
  • BLOG MY CALLS  |  TUESDAY, AUGUST 26, 2014
    [Adwords] Why Calls Are Now Mainstream for Marketers
    It was Google that started offering mobile click-to-call and call extensions for any AdWords ad. Is it really any surprise that they now want credit for on-page phone calls generated by AdWords clicks? Marketers will fail to source 30% to 35% of their AdWords spend if they fail to use call tracking to track revenue. Read More.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Adwords] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    The first is on AdWords through the content network using display ads or on mobile apps. As I mentioned above, remarketing through Google AdWords is somewhat limited – you cannot segment the ads users see based on the web pages they visited on your site. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Adwords] What Are Attribution Reports? [FAQs]
    Last AdWords Click - In this model, the most recent time someone clicked through to your site from an AdWords campaign is given 100% of the credit for the conversion. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? What Is an Attribution Report?
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better? Cultural Fit.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords] Does mobile search work for your business?
    Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Which begs the question: does mobile search work? Conclusion.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Adwords] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    Ifbyphone’s data also integrates with the other applications businesses and agencies rely on, including marketing automation and bid management tools, Google’s Universal Analytics and AdWords, website optimization technologies, and CRM solutions like Salesforce. And guess what? Ifbyphone is a finalist! Dawn of the Planet of the Smartphones.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Adwords] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. If you are running Google AdWords campaigns, you should absolutely track calls back to the keywords, ads, and campaigns that drive them.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Adwords] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. Healthcare AdWords review ad extensions
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Adwords] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Adwords] Top 6 Essential SEO Elements for Marketers New to SEO
    Once you have your starting list of 10-20 solid keywords, sign up for a Google AdWords account (if you arent already running on this network). 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. Easier said than done.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Adwords] 57 Little Things to Double Check Before Your Website Launch
    Google AdWords and Google Analytics accounts have been properly synced (if applicable). 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. Page Content. Design. Functionality.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Redefine and Retell your Brand’s Story
    Also allows you to track sales and utilise Google Adwords. 'Author: Michael Bird Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Here’s how: 1. Get Re-Socialized.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. Tom calls this inbound social selling. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Adwords] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    'While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. Dynamic Sitelink Opt Out Link: https://support.google.com/adwords/contact/dynamic_sitelinks. Online Advertising / SEM / Display AdWords google adwords sitelinks What do you think about the update?
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Adwords] A Keyword Primer: Finding and Using Keywords Effectively
    Martin recommends using the Google AdWords Keyword Planner for conducting research. Moz suggests using relative search volume from three sources: Google Adwords Keyword Planner, Bing Keyword Tool and Wordtracker Keyword Tool. 'Keywords are important for every business online today. What Are Keywords? Keyword Definitions.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Adwords] PPC for Higher Ed on a Budget:
    When do I stray from AdWords and AdWords alone? In general, AdWords is the best place to start. 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. Without fail, at the beginning of each fiscal year, my customers at colleges and universities come to me with a myriad of statements and questions. lot of money.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Adwords] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. Google Analytics and Google AdWords Don’t Track Calls. SEO tools such as Google Universal Analytics and Google AdWords report what keyword searches drive traffic to a website or landing page.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 29, 2014
    [Adwords] 6 Tips to Creating an Ideal Landing Page
    Design Non-Profit Marketing SEO/SEM Small Business Marketing a/b split test adwords landing page landing pages search engine marketing SEM 'Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. 2) Stay Relevant.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Adwords] 17 Helpful SEO Tools and Tool Reviews
    Matthew Capala offers links to and brief descriptions of two-and-a-half dozen free tools, from the the AdWords keyword traffic estimator and Übersuggest for keyword research to WidgetBox (a dynamic web widgets generator), Yext ] for monitoring local SEO listings, and Visual.ly Which SEO tools are most helpful in conducting a site audit?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Adwords] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. Like, not even remotely close. I know, bummer).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Adwords] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. SERP results for the authorized will simply have a byline.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Adwords] Back to Basics: Managing AdWords Ads
    'With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. Rotation Settings – I like using the ‘Rotate Indefinitely’ setting in Google Adwords and ‘Rotate More Evenly’ in Bing AdCenter. Testing & Optimizing.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Adwords] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Similar to Google Adwords Editor , Baidu Ads Editor is also a free tool designed to assist Marketers in managing Baidu ads account when they are offline. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. This is one way for marketers to get a baseline for establishing deeper keyword research. Click.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Adwords] Paid Search Trends and Predictions for the Remainder of 2014
    AdWords CPC across 9 different industries has increased an average of 26% between 2012-2014 (see chart below). 'With the first half of 2014 over and Q3 well underway, paid search marketers now have some important data to analyze in hopes of identifying trends in the SEM space. Paid Search Spending Explosion. What do these numbers tell us?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Adwords] Hinge’s Fab Five: June 2014
    10 Ways to Boost Your Google Adwords Search Ads Right Now. While it can be an effective advertising tool, Google Adwords is also a complex program. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Adwords] PPC Budget Forecasting on the Fly
    In fact, all you really need is AdWords. Once in AdWords, you’ll want to make sure to add both ‘impression share’ and ‘lost impression share (budget)’ columns. Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc Can you provide me an update by EOD?”. The answer is yes! Source: [link].
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Adwords] Get a Leg Up On Local Search with Call Tracking
    One common answer is with Google Analytics and Google AdWords. The data collected from call tracking technology is then integrated with analytics solutions such as Universal Analytics , Google AdWords, and bid management software. Call Tracking Google AdWords 'So, you want to start marketing to a local audience via search.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Adwords] Google+ on its Third Birthday
    The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads. 'I have been covering Google Plus since its inception three years ago. Is G+ Google’s Ellis Island ? No more.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Adwords] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    We encourage the sharing of data between SEO and PPC analytics, especially because the keyword performance visibility exists within AdWords. 'As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Adwords] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. 'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. Enter search and social.  .
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Adwords] The Biggest SEO Blunders of All Time
    Two years prior, the company got itself in hot water -- with itself -- for cloaking content on its AdWords help pages. 'Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, "insider" secrets, and yes, we even love our performance-enhancing drugs ( sips coffee). Right.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Adwords] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Luckily in pay-per-click (PPC) advertising Google Adwords has a fantastic tool to help you know your enemy, aka competitors. Along with the list of competitors, Adwords shows you: Impression Share – This is how often your competitor appeared when someone searched for a term you yourself are bidding on. What is this revolutionary tool?
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Adwords] How to Find Opportunity in a Paid Search Strategy
    For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Virtually all online marketers are familiar with AdWords as it is one of the most popular options in paid search. Yahoo and Bing Network. Ad Retargeting. Demand Side Platforms.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. And there’s a lot of noise! Ready for it?
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