[Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Adwords] Why Your Mobile Content Strategy Should Include Micro-Moments
    Target a potential client by taking advantage of their ego by purchasing Google AdWords that target the President of Marketing’s name and you can be right there when they decide to Google themselves. I’m on a street corner outside of a nondescript office building. The highest-rated, non-messy sandwich. Micro-moment! Micro-moment!
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Adwords] Facebook vs AdWords: What’s Right for Your Business?
    Opentopic blog >> disruptiveadvertising.com If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. For early adopters, AdWords changed the way they did business. The traffic was good, the cost was good.
    [Adwords] Search Localization Changes Everything
    Google has also recently updated the local search results for their AdWords programs. The ads in the Local Finder results rely on AdWords location information (called an “extension”). This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Adwords] 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
    Every AdWords advertiser wants more relevant clicks on their ads. If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns. What Are AdWords Extensions. Why Use AdWord Extensions. Extensions You Should Be Using.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. Most YouTube ads do not deliver a measurable ROI for advertisers. These ads seldom include a call to action, and only a very small percentage of people click on them. Well, you need a different approach – one based on conversion.
    [Adwords] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Adwords] Earned media influencer marketing demands your awesome
    Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Trust me.
    [Adwords] Google Adwords Update Can Affect Local Search Marketers
    Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). Contact us today to learn more. Local Search
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Adwords] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. You may often think to yourself, "Ugh. just can't win.".
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Adwords] Everything you need to know about AdWords’ store visit conversions
    That’s why AdWords introduced the in-store visits metric in 2014. Opentopic blog >> searchenginewatch.com Ecommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google. Marketing ROI Cmo marketing roi
    [Adwords] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. billion. Are the above points too indirect?
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Adwords] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce. What is it good for? Why is it useful?
    [Adwords] More Users, Less Spend — 10+ ways to Trim the Fat & Save 5-figures on Adwords (and beyond)
    Opentopic blog >> opentopic.com You need to put your Adwords Display Network Campaigns on a Diet. Actually, not a diet… just trimming the fat with aggressive liposuction surgery might be better. But with that. Marketing ROI Cmo marketing roi
    [Adwords] More Users, Less Spend — 10+ ways to Trim the Fat & Save 5-figures on Adwords (and beyond)
    Opentopic blog >> 500.co You need to put your Adwords Display Network Campaigns on a Diet. Actually, not a diet… just trimming the fat with aggressive liposuction surgery might be better. But with that. Marketing ROI Cmo marketing roi
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. There are various ways to organize your paid campaigns. Generally, you can either build your campaigns horizontally or vertically.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords] How to Master Local Lead Generation
    simple way to locally advertise your business online is through Google AdWords. Local communities are the first customers of almost every business, regardless of what industry they may be in. Marketing products and services to your local community, however, can still be quite a challenging task. Why Target Local? Maximize Your Local SEO.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords] Influencer marketing tools of the trade
    Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races! Check, check, check, check, and check! Love it!
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords] 5 Ways B2B Marketers Can Learn to Love Facebook
    They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while. It was reinforced by what felt like a bait and switch when Facebook killed organic reach. Facebook Live.
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Adwords] The Top 5 Free Digital Marketing Certifications in 2016
    Scouts honor you won’t just open up additional tabs and Google the answers to the question, we know you are better than that.).  2) Google AdWords. Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. There’s a lot of Googling going on here. Careers
    [Adwords] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. You’re rocking your conversion rates and your cost per lead is great.
    [Adwords] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. That’s not because email is going away any time soon.
    [Adwords] Surefire Social introduces SurePulse “webmaster tools”
    Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of  SurePulse. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It was quite a crew.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Adwords] Are Tech Marketers Over Paid Advertising and SEM?
    Most companies often spend $40 to $50 million a year on Google AdWords. Lower quality score within Google AdWords as a result of poor relevance. With a combination of poor conversion rates and high Cost Per Conversion spend, most marketers are often left feeling rather ‘blah’ about paid advertising. Writing ads.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Adwords] B2B Conversion Tracking Best Practices
    AdWords), campaign, content, and term for the ad. This means using Facebook Insights to measure conversions for Facebook ads, Google Analytics to measure conversions for AdWords ads, etc. conversions and AdWords gets 0.5 Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data.
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Adwords] The Growing Importance of Cross-Device Conversions
    As long as the AdWords conversion code is on the Thank You page that the user ended up on, AdWords will register this as a cross-device conversion. Unfortunately, cross-device conversions have been under-utilized because this is not a default setting in the AdWords interface. Is your company or agency attributing these properly?
    [Adwords] How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World
    From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Device. Time of Day.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Adwords] Google Performance Summit Recap pt. 2 – Google Analytics 360 Suite Announcement Breakdown
    The new products in the 360 Suite have the ability to quickly and deeply integrate across not only the other tools in the Suite, but also Google’s other products—AdWords, DoubleClick, Firebase, etc.  Check out the Summit announcements that get this Data Nerd excited: Integration. Data Visualization. Data Studio streamlines all of that. 
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Adwords] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    In this summit, a wide variety of updates were announced, with the most substantial changes happening in the areas of Google Adwords and Google Analytics. When Google speaks, the marketing world listens. Yesterday was one of those moments–and Google had a lot to say. They are also allowing users to target mobile users only. Blog Feed
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Adwords] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Make It Relevant: Social advertising is different to Adwords search advertising. Your Adwords campaigns are centered around demand fulfillment — targeting specific keywords that people are searching for right now. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
    [Adwords] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords] 10 secrets to research the best SEO keywords
    Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Before slapping content up on a website, be sure you’ve done your keyword research. Has Gone Before.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Neatly Organize Your Keywords and Ad Groups. Win-win! PPC Advertising
    [Adwords] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. But when you only focus on the number of visits you don’t learn how someone finds your site.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Review the two images above.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords] 7 Ways to Get More Value From Your PR Campaigns
    When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Now it’s back to business. Why not show it off?
    [Adwords] Building Your Client’s Site’s Story
    those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Try it for free today!
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Adwords] Moving Up The Paid Media Experience Curve – Part 1
    One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  It has become increasingly difficult for brands to reach their target audience in the Age of Noise. And while there are a variety of tactics marketers employ to combat this disengagement—Social. 
    [Adwords] The 12 Best Competitive Intelligence and Benchmarking Tools
    Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., 10) SpyOnWeb.
    [Adwords] 5 Simple Ways Beginners Can Beat the Competition at PPC
    Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […].
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Adwords] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. Programmatic advertising is hot in digital advertising. Blog Feed
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Adwords] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars. PPC Advertising Daily IGSS
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack.
    [Adwords] The Top B2B Website Marketing Metrics
    In Google’s Adwords Planner Tool, it is expressed as average searches per month. When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. It can be difficult to even decide what data you should be tracking, let alone what it all means. Search Engine Optimization. But what, exactly, is SEO?
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem. attribution
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords] Should You Pay for Content Distribution?
    It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Far from it, in fact.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Want more tips?
    [Adwords] The Evolution of the B2B Marketer
    Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.
    [Adwords] 7 Simple Steps for a Solid SEO Strategy
    One is to use Google AdWords Keyword Planner. Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. Hold on!
    [Adwords] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet.
    [Adwords] Influencer outreach is more PR than marketing or advertising
    When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay).
    [Adwords] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Emphasize Bidding for Positions 1 Through 4. Focus on Mobile.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing?
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Adwords] Video ads: Facebook or YouTube?
    The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Source: google.com.
    [Adwords] On Twitter’s birthday: How Twitter changed my life
    My annual trip to speak in Harrisburg has become a cherished time to see friends in that city like Dan Christ, Kathy Snavely, and Alan Brocious, who recently volunteered his time to teach my intern Google AdWords. Ten years ago today, Jack Dorsey sent out the first tweet. Although I am known (somewhat?) Twitter chatter. ” And so it is.
    [Adwords] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. Being able to connect the dots between website visitors, incoming phone calls and email marketing is important where being able to build a complete view of prospects is concerned.
    [Adwords] Google Doing Away with Flash Ads
    In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it  through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Final Thoughts.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords] The Ultimate Dictionary of Marketing Terms You Should Know
    PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 10) Buyer Persona.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Adwords] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. iCharts delivers business data visualization to companies worldwide. With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. This conversation has been edited for brevity.
    [Adwords] 8 Best Practices for Using Google AdWords
    Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Tips for Developing Your AdWords Strategy. Time to Get Searching.
    [Adwords] 17 Ways to Promote Your White Paper for Lead Generation
    Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it.
    [Adwords] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar.
    [Adwords] How to Write a Press Release in 4 Easy Steps [+Examples]
    Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. Press releases are: Short.
    [Adwords] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. So how was that company able to connect with you so successfully? What tone do take?
    [Adwords] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable among them is the removal of the right-side ad column. Only time will tell.
    [Adwords] 16 Essential educational resources for the marketing professional
    Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Udemy.
    [Adwords] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts.
    [Adwords] This Week in Growth Marketing: Twitter Roundup
    Google’s new AdWords game: What the Removal of #AdWords Sidebar Ads May Mean for Digital Marketers. CMO conversion demand gen Google AdWords growth marketing lead generationWe get it: It’s impossible to stay on top of every growth marketing story throughout the week. https://t.co/UU9uz7eQg0 Sound too good to be true?
    [Adwords] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    metric in the Keywords tab of AdWords. 3) Increase your average position in search results for relevant keywords. Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. What exactly did they change? This is bad.
    [Adwords] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. You can export your AdWords email list, so as long as your contacts are signed into YouTube, they will be shown specific ads depending on your settings. YouTube is a big business. Advertising
    [Adwords] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    Think your AdWords clicks are expensive? Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” It’s gonna get ugly.”
    [Adwords] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!
    [Adwords] The Top 5 YouTube Analytics Every Marketer Should Know
    And please note that while there are also many great measurement tools available with Google AdWords for Video, aka TrueView (where any business can advertise on YouTube), we won’t be covering them in this post. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Of course not.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Adwords] How and Why To Set Your Site Up for Google’s Rich Answers
    This might be a good time to check the Google AdWords Keyword Planner to see how many search phrases are also questions in your niche. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers. What do rich answers look like?
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task! Here’s a few of our key takeaways. Function > Form.
    [Adwords] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads. The best part?
    [Adwords] CMO-Friendly, CFO-Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Paid Search is a crowded and competitive digital marketing channel. The path from first impression to sale can often be a winding road. Everything Begins with Data. Paid Search is a business rooted in “Big Data”.
    [Adwords] CMO Friendly, CFO Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Paid Search is a crowded and competitive digital marketing channel. The path from first impression to sale can often be a winding road. Everything Begins with Data. Paid Search is a business rooted in “Big Data”. Blog Feed
    [Adwords] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. When Digital Marketing Meets Politics. The Website.
    [Adwords] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
    [Adwords] What is Retention Marketing, and Why You Need to Start Today
    Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. What is Retention Marketing?
    [Adwords] 3 Reasons To Bid On Unprofitable Keywords
    Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsIf you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. Competitive Conquesting. Longer Buying Cycles.
    [Adwords] B2B Video Marketing Done Right
    Google Small Business Adwords Education Series. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Informative. Entertaining.
    [Adwords] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
    [Adwords] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
    [Adwords] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. These six statistics show that video might just be an investment worth making. Ecommerce
    [Adwords] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Does that mean you have to wait around to see what a customer’s going to do?
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. Keywords.
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
    [Adwords] Three Things Smart B2B Marketers Will be Doing in 2016
    For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
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