• HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., You love data. What's worse? Let us know in the comments below!
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    One in particular that’s important to check frequently is changes to a company’s AdWords competition. Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Let’s take a look: Search Query Check-Up. Client Check-Up.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Adwords] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Final Thoughts.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Adwords] An Email is Not a Campaign: the Case for Integrated Marketing
    Or Option 2: • Send an email to your database. • Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) We all make compromises.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords] THE HACKIES: How to use your unique dataset to create valuable content
    Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions. This article is a guest post by Jordan Con of Bizible.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Adwords] Leveraging Unique Data For Powerful Content Marketing
    Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions. To figure this out, we look at the data. Other Examples.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Adwords] 10 Content Creation Mistakes That Make Me Crazy
    Relevancy, as one of my business school professors once said, “is the secret sauce.” It’s what made Google AdWords into a trillion-dollar project. What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. You botched the headline. Headlines matter. A lot. Because it will.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Adwords] The 29 Best Web Analytics Tools
    Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. ” Analytics tools can ultimately help measure ROI. ROI is a financial metric, and vital at a high level to show value to the business. 11) Mint.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Adwords] 3 Ways Google Can Have More Credible Search Rankings
    SERPs already include some labels: Sponsored links get flagged as “Ad” at the top of the page to make it clear that someone paid for the placement through AdWords. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?” ” is not a question up for debate. ” 2.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Adwords] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. What do all of these changes have in common?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. What did I take away?
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Adwords] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Adwords] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media. Today I’m excited to announce Bizible now has a native integration with Facebook Ads.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Adwords] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords] Expand your Offer Strategy to Increase SEM Performance
    In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Adwords] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can  watch it now. Paid search is complicated. The result? Common paid search mistakes made by health systems.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China.
  • B2B LEAD BLOG  |  MONDAY, JANUARY 9, 2017
    [Adwords] Google Answers the 5 Most Pressing Questions About Expanded Text Ads
    On May 24th 2016, Google announced a series of changes affecting its Google Maps, AdWords and Google Analytics platforms. However, it was the announcement about expanded text ads (ETAs) that seemed to illicit the most interest for digital marketing teams. Big Data Marketing
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Adwords] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. 4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. Don’t Assume! Wrong. Automate Your Marketing with ActiveDEMAND!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. From Casie Gillette. HTTPS Migration – What You Need To Know & How We Did It. Mozbar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. From Casie Gillette. HTTPS Migration – What You Need To Know & How We Did It. Mozbar.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords] What can B2B Marketers Adopt from Growth Hacking?
    Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. What does this mean?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Adwords] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. We’re excited to partner with them to bring you fresh insights in a fun format. .
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Adwords] 63 Digital Advertising Terms Every Marketer Should Know
    AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. Carmax banner ad.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Marketing automation.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. 2016 marks HubSpot’s 10th anniversary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Adwords] 5 Disruptions to Marketing, Part 3: Vertical Competition
    Examples today: Google AdWords and Facebook Ads. Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords] Interesting Infographics: Create a Killer Social Media Strategy
    Tools like Alexa and Google Adwords are helpful for research. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? billion active monthly users. So what’s the best way to approach social media?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords] 10 Trends That Defined Digital Marketing in 2016
    On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Real-Time Marketing. Wearables.
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Adwords] Why Your PPC Agency Needs to Focus on the Full Funnel
    Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. But are they really? What Defines Success for a Traditional B2B PPC Agency? So again, what defines success for a traditional B2B PPC Agency? Why is this important?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or has their strategy mainly stayed the same?). “It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Adwords] 10 Tips on How to Write Better Pay Per Click Ad Copy
    This is a quote attributed to a Google AdWords reviewer from a few years back. I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Set up conversion tracking. Relentlessly.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Adwords] 11 Examples of Facebook Ads That Actually Work (And Why)
    Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. Components of Successful Facebook Ads. 1) It's visual.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. Components of Successful Facebook Ads. 1) It's visual.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Adwords] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Audition headline ideas on Google AdWords. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. None of that will happen if you can’t get any clicks. So how do you get more eyes on your amazing content?
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Adwords] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? Undeniably not.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. Having a good quality score for your keywords and ads is an absolute must for success with AdWords.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords] How to reach your customers at work or at home
    Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Adwords] Building a Brand Strategy
    Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The website was beautiful, informative and ahead of it’s time.  The results however, were abysmal. The company had failed to develop a strong brand message and image. Get a Demo.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Adwords] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Facts include: 80% of B2B marketing leads sourced through social media come through LinkedIn; conversion rates are 3x higher with LI sponsored content than Google AdWords; and cost per lead is 28% less with LI than AdWords. Blueprint for a new way of marketing’ of the week…. Yes, really agile. Worth the read. goes to ROI. Discuss.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Adwords] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords] The 6 Most Important Takeaways From CMI’s Annual Study
    However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords] Lead Liaison Debuts Integrations Marketplace
    GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Marketing and Communication. Social.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    Here’s the search history of “blogging” over the past five years: From this result, it’s reasonable to assume that search volume for this term is on a slight decline, and that my research process could benefit from more specific search terms to really pinpoint my audience. 3) Google AdWords Keyword Planner. Why Infographics? Tools: 1) Google.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Adwords] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    The most important part here is making it easy for sales reps to make the ask, and empowering them to do so. 5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. And when it comes to business health, growth is critical to success. Intercom.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business. That said, both Joe Vivolo and Mike Pickowicz have also written about specific AdWords ad extensions in previous posts. Reasons Why AdWords’ Callout Extension Is a No-Brainer.
  • BIZIBLE  |  MONDAY, OCTOBER 31, 2016
    [Adwords] Guide To Marketing Performance Measurement: Scaling and Reporting Paid Media Channels [Part 3]
    Recipe 3.1 -- Paid Media (AdWords) Revenue/Pipeline Report by Opportunities. This report shows the AdWords channel impact on closed-won customers and open opportunities. This report in Salesforce shows the total influence of the AdWords channel on down-funnel opportunities. Let's get started. Take a look at the report below.
  • DIRECT RESPONSE COACH  |  MONDAY, OCTOBER 31, 2016
    [Adwords] In Direct Response, All Roads Still Lead to the Offer
    You’ve been running search ads on Google Adwords. You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer. You [.].
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Adwords] How To Use RLSA To Help Increase High Quality Leads
    To get started you should create this tag in AdWords and apply the code to all active pages on the site. 2. B2B Online Marketing Blog Search Engine Advertising AdWords remarketingLet’s take a look at how RLSA can be used as a catalyst for paid search ad conversions. How RLSA Works. Steps to Get Started: 1. Best Practices.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Adwords] How We Built Our Content Marketing Stack to Drive 10x ROI
    Google Webmaster Tools, Moz, Screaming Frog: Since Drake came from an organic search, Google AdWords wasn’t involved in this case. Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. The scene has changed dramatically since then. The buyer’s journey.
  • LEAD LIAISON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords] Lead Liaison Launches Google AdWords Connector
    Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. In just a few simple steps, Google AdWords can be connected to Lead Liaison’s Revenue Generation Software®. ALLEN, TX.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords] An SEO?s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. Modifiers. Buy +.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords] An SEO’s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. Modifiers. Buy +.
  • KEO MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Adwords] Google Mobile Search Results Now Showing Images
    If you have a Google AdWords campaign for products but you have not included photos of the products in your ads, now is the time to do so. Google is now showing image thumbnails in the mobile search results for select queries. How will this impact your mobile marketing ? This also helps when you are creating mobile content. Mobile Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Adwords] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC MarketingYou have an extra layer of control over your messaging. Neighborhoods.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. SEO and Content are typically viewed in black and white terms, which can put them at odds with each other. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g.,
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. SEO and Content are typically viewed in black and white terms, which can put them at odds with each other. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g., Blog Fee
  • CONTENT STANDARD  |  MONDAY, OCTOBER 10, 2016
    [Adwords] How Digital Storytelling Patches the Broken Business Model of Online Ads
    This affords your brand a measure of the targeting that usually makes advertising so attractive, but will certainly take more time and energy to build than pulling together an AdWords campaign. With the value of the industry continuing to grow at pace with user dissatisfaction, tensions are reaching a breaking point online.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Adwords] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords.  This lets you understand how your AdWords results in the most important milestones in your B2B sales funnel.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Adwords] 7 Benefits of Attribution Realized by B2B Marketers
    Andy explained , “I'm tracking things that I never could have tracked before, I can see ROI down to the KEYWORD level on AdWords campaigns, how cool is that?”. B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. Attribution] is that system.”. But we’ll hear more on that later.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 4, 2016
    [Adwords] Marketing Minds: Vanessa Baker – Owner @ Fast Forward Marketing
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Stay humble.” Marketing Minds
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords] When is Google Advertising More Powerful Than Facebook Advertising?
    As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy. 1. The case isn’t closed, though. billion search queries in just one day. Blog Feed
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Adwords] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. ");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. Chances are it is not. An Experiment. And it surprised us.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Adwords] How To Decide Whether Marketo RCA Is Right For You
    If you’re a marketer investing in paid search then Marketo RCA is a good starting point, but when your campaigns begin to scale, RCA may become inefficient to use for AdWords reporting. In order to do keyword level revenue reporting, marketers must tracking the destination URLs (landing page URLs) of their AdWords ads. Marketo RCA)?
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Adwords] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Google Adwords : Paid Search. Focused on the targeting of keywords and the use of text-based advertisements, Google Adwords is such a tried-and-true option that it’s often conflated with the industry-wide term PPC (pay-per-click). On the other hand, if someone hasn’t shown that interest, Adwords likely won’t pique it. Blog Fee
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Adwords] 6 Easy Ways to Predict Content Marketing Trends
    Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. It’s because universally, people want any hints they can get about the future.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords] 4 Steps to Get Started with Marketing Automation
    Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords] How to Engage Your Audience Using Digital Advertising
    Google AdWords is a common advertising channel that can also be considered 'native' as it's non-disruptive in nature and can be highly targeted based on what a user is searching for. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords. Absolutely, but it's all in the execution. On Facebook.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Adwords] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. AdWords is way ahead in volume. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. AdWords Industry Benchmark Report 2016.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Adwords] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. AdWords will also claim that it generated one conversion, which will also be linked to the $20,000 in revenue. If you also spent $10,000, you will calculate an AdWords ROI of 2x. In theory, it’s easy.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Adwords] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. For this report, we partnered with AJ Wilcox, Founder of B2Linked , for his expert analysis of the data as well as how companies are using LinkedIn for marketing. The report consists of two parts.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using  Google AdWords  to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Offering In fact, it’s something that gets better the more you invest.”
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. What is multi-touch attribution? Time decay. shaped.
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords] Content distribution: which is the best platform/channel to amplify your content?
    The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. While previous paid search models like GoTo.com relied on bids from advertisers to determine search rankings, AdWords introduced a Quality Score model, which took into account an ad's clickthrough rate when determining its placement on the search results page.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    It’s primarily a tool for Google Adwords users, but it’s also a great tool for finding keywords to use in your website content. Did you know you’re being watched? Your tech services firm is under online scrutiny by prospective clients—at least, it should be. How is it written? Is it easy to skim? Is it intuitive what a user should do next?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords] Does Your Healthcare Content Speak Your Audience’s Language?
    Is search volume high according to Google’s Adwords platform? Have you ever taken a trip to the chemist? If you’re like most Americans, you would be confused by someone asking if you need to visit the chemist. Yet, this is actually a normal term in many non-American, English-speaking countries. Who are your keywords written for?
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    The YouTube TrueView/AdWords for video system would be happy to sell you those views. This is the Audience Retention heat map for a video that has both organic (pictured in blue) and paid views via AdWords’ TrueView in-stream (pictured in green), also known as pre-roll ads. Why are people watching it?” Not much, anyway.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 2, 2016
    [Adwords] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    B2B AdWords Benchmark Report Now Available. B2B AdWords Benchmark Report Now Available. When there are so many ways to measure content success, how do you know which articles are the best? Basically, you want to know if your blog posts and ebooks are driving leads and opportunities. It’s engagement reporting. How Do You Stack Up?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Adwords] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. For example, t o implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business. People spend twice as much time online as they used to 12 years ago. Your website.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Adwords] Everything You Need To Know About Marketing Attribution
    Here is a simple customer journey that we will use as an example throughout the entire article. I was searching for new marketing tools, when I was served an AdWords ad for marketing boats. Clicking on another AdWords ad, Jordan decided to move forward and request a demo. Touchpoints and Tracking. What’s a marketing boat, you ask?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Adwords] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. These devices include desktop, mobile, and tablet. Cost Per Click.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Adwords] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid search (AdWords, Bing ads, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Adwords] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. First, nail the basics.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Adwords] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group. For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords] How To Measure Paid Media ROI (ROAS)
    AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. So if one touchpoint out of ten was a result of an AdWords ad, it would be inaccurate to give the AdWords ad all of the revenue credit. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. ROI / ROAS.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Adwords] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Adwords] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    In the case below, the first touch on this particular account came from AdWords, where Kathleen clicked a paid search ad. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean?
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Adwords] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    While several companies offer PPC ad opportunities, AdWords is the most popular. AdWords and other PPC networks have some tracking methods, but they are pretty weak. Marketing automation can do everything that AdWords and other PPC networks can’t. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Ideally, both at the same time. You must own and dominate it. This was a great achievement.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Adwords] Google AdWords Keyword Insertion: The What, Why & How
    If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Hopefully this article has enlightened you on how keyword insertion can be of benefit in running an AdWords campaign. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch?
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
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