• KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords] Creating Killer Content with Data: Pubcon Austin 2016
    good way to do this is to take your top 25 most trafficked pages, plug them into the AdWords keyword planner, and export the keyword list of terms into a tag cloud (shout out to Jeremy for this awesome tip): Another way to go about this is to break down the posts by topic and chart it (I will typically take the top 100 posts or so to do this).
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Adwords] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000. You’re the CEO of a marketing firm. You receive a knock at the door. Cognitive Technology Cmo cognitive technology
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [Adwords] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Adwords] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Adwords] 10 secrets to research the best SEO keywords
    Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Before slapping content up on a website, be sure you’ve done your keyword research. Has Gone Before.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Adwords] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. AdWords offers many ways to beef up your search ads with extensions, and you should use as many as possible. The biggest downside of AdWords is the character limit. Neatly Organize Your Keywords and Ad Groups. Win-win! PPC Advertising
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Adwords] Top B2B Website Metrics to Monitor Using Google Analytics
    You can also monitor paid search if your firm is engaged in a pay-per-click (PPC) or Google Adwords campaign. Moz.com and Google Adwords have tools that can help you identify which keywords are the best bets for your site. 6) All Pages. But when you only focus on the number of visits you don’t learn how someone finds your site.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Adwords] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Review the two images above.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Adwords] Drive More Revenue With Content Marketing With Form URL Analysis
    If, however, 50% of people converted on ebooks like our AdWords guide, we would have to reconsider the customer conversion path for this piece of content. Should we switch the CTA to promote the AdWords guide instead? Should we write a blog post about how AdWords and Pipeline Marketing intersect? Landing Page to Form URL (a.k.a.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Adwords] 7 Ways to Get More Value From Your PR Campaigns
    When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Now it’s back to business. Why not show it off?
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Adwords] Building Your Client’s Site’s Story
    those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Building Your Client’s Site’s Story Data-driven marketing provides a wealth of data about prospects – who they are, where on the Web they are coming from and what they are looking for. Try it for free today!
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Adwords] Moving Up The Paid Media Experience Curve – Part 1
    One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  It has become increasingly difficult for brands to reach their target audience in the Age of Noise. And while there are a variety of tactics marketers employ to combat this disengagement—Social. 
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Adwords] The 12 Best Competitive Intelligence and Benchmarking Tools
    Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., 10) SpyOnWeb.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Adwords] 5 Simple Ways Beginners Can Beat the Competition at PPC
    Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […].
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Adwords] Why Programmatic Advertising is Gaining Momentum
    Impression exchanges—which are essentially auction houses, like Google AdWords , for display banners—allowed publishers to monetize inventory that could not be sold direct or through an ad network partner.   In these early days, the inventory was remnant and very long tail. Programmatic advertising is hot in digital advertising. Blog Feed
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Adwords] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? Check out the infographic below from SMBclix to learn how Google AdWords can help you get more out of your marketing dollars. PPC Advertising Daily IGSS
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Adwords] The Top B2B Website Marketing Metrics
    In Google’s Adwords Planner Tool, it is expressed as average searches per month. When it comes B2B website metrics, there’s so much information out there that it can be a bit overwhelming. It can be difficult to even decide what data you should be tracking, let alone what it all means. Search Engine Optimization. But what, exactly, is SEO?
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem. attribution
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords] Should You Pay for Content Distribution?
    It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Far from it, in fact.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Adwords] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    Trouble is, mastering Google AdWords is really tricky. To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. This information can be used to inform your AdWords strategy, and ultimately help you improve your overall ad performance. Want more tips?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Adwords] The Evolution of the B2B Marketer
    Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Adwords] 7 Simple Steps for a Solid SEO Strategy
    One is to use Google AdWords Keyword Planner. Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. Hold on!
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Adwords] Inbound Marketing Alert! Google Analytics 360 Suite Launched
    Google’s recently released analytics suite consists of six products that can be used on their own or together, all of which integrate with AdWords and DoubleClick. Three of these products are brand new, including a data management platform, on-site testing tool and data analysis and visualization componet.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Adwords] Influencer outreach is more PR than marketing or advertising
    When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Ask for too much money (to make ’em go away, though they often pay).
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Adwords] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Emphasize Bidding for Positions 1 Through 4. Focus on Mobile.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Adwords] Ultimate List of 22 Account-Based Marketing Tactics
    Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. How do you do account-based marketing?
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Adwords] Video ads: Facebook or YouTube?
    The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. The downside is that as more and more companies wise up to the good deal that AdWords provides, certain keywords now cost hundreds of dollars to advertise on. Source: google.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2016
    [Adwords] On Twitter’s birthday: How Twitter changed my life
    My annual trip to speak in Harrisburg has become a cherished time to see friends in that city like Dan Christ, Kathy Snavely, and Alan Brocious, who recently volunteered his time to teach my intern Google AdWords. Ten years ago today, Jack Dorsey sent out the first tweet. Although I am known (somewhat?) Twitter chatter. ” And so it is.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Adwords] Predictive Personalization and Call Tracking
    Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email. Being able to connect the dots between website visitors, incoming phone calls and email marketing is important where being able to build a complete view of prospects is concerned.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Adwords] Google Doing Away with Flash Ads
    In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it  through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Final Thoughts.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords] The Ultimate Dictionary of Marketing Terms You Should Know
    PPC, (or Pay-Per-Click) is an advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook), and pays that venue each time a visitor clicks on the ad. Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 10) Buyer Persona.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Adwords] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid. iCharts delivers business data visualization to companies worldwide. With iCharts, businesses can track and visualize everything from sales numbers to worker productivity to market fluctuations. This conversation has been edited for brevity.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Adwords] 8 Best Practices for Using Google AdWords
    Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. Tips for Developing Your AdWords Strategy. Time to Get Searching.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Adwords] 17 Ways to Promote Your White Paper for Lead Generation
    Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 3, 2016
    [Adwords] Google Removes Sidebar Ads: What It Means for Advertisers
    The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons. On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Adwords] How to Write a Press Release in 4 Easy Steps [+Examples]
    Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. Press releases are: Short.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Adwords] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. So how was that company able to connect with you so successfully? What tone do take?
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Adwords] How Google’s New Search Results Layout Impacts SEO
    How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable among them is the removal of the right-side ad column. Only time will tell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Adwords] 16 Essential educational resources for the marketing professional
    Since it is a Google product, there’s a strong focus on things like Google Adwords. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Udemy.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Adwords] 14 Fortuitous SEO and SEM Stats and Facts
    On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Search remains the cornerstone of digital and content marketing efforts.
  • CAPTORA  |  THURSDAY, FEBRUARY 25, 2016
    [Adwords] This Week in Growth Marketing: Twitter Roundup
    Google’s new AdWords game: What the Removal of #AdWords Sidebar Ads May Mean for Digital Marketers. CMO conversion demand gen Google AdWords growth marketing lead generationWe get it: It’s impossible to stay on top of every growth marketing story throughout the week. https://t.co/UU9uz7eQg0 Sound too good to be true?
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Adwords] Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
    metric in the Keywords tab of AdWords. 3) Increase your average position in search results for relevant keywords. Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. What exactly did they change? This is bad.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. You can export your AdWords email list, so as long as your contacts are signed into YouTube, they will be shown specific ads depending on your settings. YouTube is a big business. Advertising
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    Think your AdWords clicks are expensive? Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” It’s gonna get ugly.”
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] The Top 5 YouTube Analytics Every Marketer Should Know
    And please note that while there are also many great measurement tools available with Google AdWords for Video, aka TrueView (where any business can advertise on YouTube), we won’t be covering them in this post. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? Of course not.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Adwords] How and Why To Set Your Site Up for Google’s Rich Answers
    This might be a good time to check the Google AdWords Keyword Planner to see how many search phrases are also questions in your niche. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers. What do rich answers look like?
  • FATHOM  |  MONDAY, FEBRUARY 22, 2016
    [Adwords] Insights from Google’s BrandHealth Conference: What Mountain View Says About the State of the Healthcare Industry
    Healthcare AdWords content Google ppc Search Engine Optimization seo VideoSeveral of us on the Fathom Healthcare team recently had the opportunity to attend Google’s first BrandHealth conference in Chicago. We’ve attempted to boil down our notes into a few concise points—no easy task! Here’s a few of our key takeaways. Function > Form.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Adwords] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads. The best part?
  • FATHOM  |  WEDNESDAY, FEBRUARY 17, 2016
    [Adwords] CMO-Friendly, CFO-Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Paid Search is a crowded and competitive digital marketing channel. The path from first impression to sale can often be a winding road. Everything Begins with Data. Paid Search is a business rooted in “Big Data”.
  • FATHOM  |  WEDNESDAY, FEBRUARY 17, 2016
    [Adwords] CMO Friendly, CFO Approved: The Direct Path Approach to Paid Search
    Unfortunately, without proper planning and appropriate set up, AdWords and Bing accounts can get very messy very fast. Paid Search is a crowded and competitive digital marketing channel. The path from first impression to sale can often be a winding road. Everything Begins with Data. Paid Search is a business rooted in “Big Data”. Blog Feed
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Adwords] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters. When Digital Marketing Meets Politics. The Website.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Adwords] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] What is Retention Marketing, and Why You Need to Start Today
    Adwords CPC’s are on the rise and I don’t see that trend changing! Social media is seeing a similar trend to Adwords. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. What is Retention Marketing?
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] 3 Reasons To Bid On Unprofitable Keywords
    Blog Feed Digital Advertising Digital Marketing AdWords Bing Ads Google AdWords Paid Search ppc unprofitable keywordsIf you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. Competitive Conquesting. Longer Buying Cycles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Adwords] B2B Video Marketing Done Right
    Google Small Business Adwords Education Series. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Informative. Entertaining.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Or not. Sometimes random is just random. How does the vendor do the attribution calculations?
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 6, 2016
    [Adwords] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. These six statistics show that video might just be an investment worth making. Ecommerce
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Adwords] 3 Ways to Use Customer Behavior History to Predict the Future
    One of your best friends when determining customer behavior predictions is your Google AdWords account. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. Does that mean you have to wait around to see what a customer’s going to do?
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Adwords] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Tools like AdWords Editor, can help make it easy to exclude multiple keywords at once. Keywords.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. How to take action in 2016: If you’re not already tracking Adwords conversions, give Smart Goals a try.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Adwords] Three Things Smart B2B Marketers Will be Doing in 2016
    For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Adwords] How to Build the Best Google AdWords Campaign
    Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd. Get an AdWords Account. Before you can do anything, you’ll need to visit the AdWords site and sign up for an AdWords account. By the time we’re done, you’ll be an expert!
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Adwords] 8 Ways to Improve Your Online Content Marketing
    In fact, popular search and social advertising tools such as Google AdWords Ad Extensions , Facebook Ads , LinkedIn Sponsored Updates , and Twitter Cards offer a streamlined way to promote your online content to highly targeted audience segments. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 18, 2016
    [Adwords] 5 AdWords Hacks to Ramp Up Your Display Ads
    In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. What other AdWords Display hacks do you know of?
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Adwords] Simplify the Keyword Structure of Your Inherited PPC Account
    Blog Feed Digital Advertising Digital Marketing Fathom Marketing AdWords Google AdWords optimization Paid Search ppcMost paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. The account may have hundreds of keywords, all set on broad or phrase match.
  • SNAPAPP  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] 4 Key Factors When Assessing Your Content Marketing ROI
    Turn to the  Google AdWords Keyword Planner  tool to find the cost per click (CPC) for the primary keyword in each piece. . 4. Content marketing ROI is the trickiest part of the business. At the same time, wrangling a host of different metrics across multiple platforms makes it tricky to nail down one clear, definitive number. Conclusion .
  • FATHOM  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] Why You Should Consider Google Adwords Call-Only Campaigns
    About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. Contact us to discuss how a Call-Only Campaign can play an integral role in your AdWords stratgey. Mobile ad creation just got easier.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    AdWords. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website. Email.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Adwords] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    This route makes it easier to incorporate tags from other sources like AdWords Conversion Tracking. Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. How do you get to know them? Click on the Admin tab. Site speed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Adwords] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. The Demise of Google+. Image Source. Google’s Complete Search Quality Rater’s Guidelines. Mobilegeddon. Image Source.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Adwords] Google Analytics- Calculated Metrics for Lead Generation Websites
    Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Adwords] 3 Reasons to Use RLSA in Google Shopping
    Blog Feed Consumer brands / Retail e-commerce Digital Advertising AdWords Google AdWords Google Shopping internet marketing Online Marketing Paid Search ppcRemarketing lists for search ads (RLSA) is not a new concept—it has been around since 2013.  Have you started using RLSA for your shopping campaigns?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Adwords] KoMarketing Year in Review: Top Posts from 2015
    Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 2015 has been another amazing year for KoMarketing. We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. TOP 10 KOMARKETING BLOG POSTS OF 2015. Final Thoughts.
  • BIZIBLE  |  MONDAY, DECEMBER 28, 2015
    [Adwords] Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]
    It’s a more popular attribution model among smaller companies because ad provides (AdWords, Bing ads, Facebook, etc) provide these first-touch analytics as a part of their advertising service. How do companies of various sizes approach B2B attribution modeling ? But the best information comes straight from the data.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Adwords] How Much Time Do Marketers Spend on Routine Tasks? [New Data]
    Whether that's a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance. "Am I spending too much time on this?". For marketers, this isn't an uncommon question to struggle with. Turns out, the data was lacking.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. 34) Conducting a survey?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Adwords] 28 Super Easy Tips on How to Promote Your Content
    Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people. Promote Your Content On Social Media. Ask questions.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Adwords] 3 predictions for online marketing in 2016
    thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And the free ones?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    Attribution is the process of identifying the marketing touches (adwords, email, blog, social, outbound calls, etc.) A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. And really, really excellent ones are few and far between. Are you a unicorn?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Adwords] How to Use Data to Create More Relevant Content
    Step #3: Steal phrases from Google AdWords. Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. How do they inform their strategies?
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords] An Introductory Guide to Mobile for B2B Marketers
    Mobile companies that can deliver a Location-based Marketing campaign include 4INFO (for mobile display), SlickText (for SMS) and Google Adwords (for paid search). Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? Ready to go mobile? Let’s dive right in. Mobile Optimized Email. Mobile Paid Search.
  • FATHOM  |  TUESDAY, DECEMBER 8, 2015
    [Adwords] Align AdWords Campaigns With TV & Video
    If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. If your TV flight is targeted around specific times of the day or during certain TV shows, it is crucial that your AdWords campaigns are active during those periods. Ad Scheduling. Keywords.
  • FATHOM  |  MONDAY, DECEMBER 7, 2015
    [Adwords] 5 Tips for Targeting Students Through Google Ads
    Blog Feed Higher Education AdWords Google higher education internet marketing MarketingFathom’s monthly industry update gives students, teachers, businesses, educational institutions or simply those who are curious, significant insight into the education industry. successfully targeted Google text ad gains the right users attention.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Adwords] Where Is Digital Advertising Headed in 2016?
    Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. AdWords has tried to track cross-device conversions through their estimated total conversions. Leveraging first party data (i.e. Customer match (Google/YouTube).
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Adwords] How to Figure Out What Keywords Your Potential Customers are Using
    Google AdWords Keyword Planner: The great thing about the AdWords planner is that you don’t need to actually spend any money on AdWords – you just need a Google account. My fellow expert, Travis, dives into how AdWords works and the many benefits. A big piece of the inbound marketing puzzle is SEO and content.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Adwords] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing. RJMetrics analyzed data from hundreds of ecommerce stores. But some findings were a little more unexpected. The big one?
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Adwords] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Overall, Apptio was able to reallocate spend and optimize their AdWords strategy, increasing ROI of some campaigns by more than 3x. Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Adwords] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Interested in Google AdWords? The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. or maybe that's just me. Haven't started planning your campaign yet? Don't panic. Create an offer. Email Marketing.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), […].
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 17, 2015
    [Adwords] Why You Need Google Tag Manager For Your B2B Marketing
    B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The code that is placed on a website for a program to run is called a "tag.". B2B Marketing SEO B2B Websites
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