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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

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How B2B influencer marketing will grow your brand

Sprout Social

@janell.roberts ad | Being a CEO is not for the faint of heart, using @mondaydotcom helps me stay balanced as the first in my family to do it #mondaypartner #femaleentrepreneur #femalebusinessowner #dayinmylife ♬ original sound – Jay Takeaway : B2B influencer marketing partnerships can be product-forward if you take an advertorial approach.

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How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers. Snapchat, Facebook, Instagram and YouTube).

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Print Advertorials. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own. I know, that isn’t intuitive at all).