Biznology

FEBRUARY 6, 2017

Less advertorial. More conversational, less advertorial. Did you know that vertical video ads on Snapchat have up to 9 times more completed views than horizontal video ads? Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. Add titles and graphics.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

Contently

APRIL 20, 2016

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. As Cameron said, “Some verticals are really good about disclosing everything… Some verticals aren’t as—they just interpret the guidelines differently.” Subtle this is not.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Outbrain

JANUARY 24, 2019

While some verticals and products that are popular among affiliates are not accepted to native ad networks, there are many more that are, including financial, travel, health and beauty, tech, careers, and entertainment. It’s true, content pages like advertorials or promotional articles are important. Who’s afraid of content articles?

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Advertorials 40

accelerate agency

MARCH 7, 2024

Looking at the individual reports from webmasters, it’s clear that there are a number of vertices currently being impacted, with websites within the Travel, Healthcare & Finance, along with a large number of affiliate and dropshipping websites reporting a loss of rankings and traffic.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Single Grain

JULY 9, 2021

Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ). However, we will assume that this isn’t the case, as building a high-converting advertorial is a project of its own. Are they using advertorials?

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Moz

APRIL 3, 2019

If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68