Remove advertorial
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Content’s Evil Twin: Advertorial

B2B Memes

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.

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Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.

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Rethinking the Role of “Advertisers”

B2B Memes

Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Rethinking the Article as the Basic Unit of Journalism.

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Under the Influence

Contently

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. And when marketers have to choose between transparency and authenticity, transparency often loses out. Subtle this is not. It’s like it seems more genuine.” Dealing with disclosure.