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B2B Memes

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure.

article thumbnail

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure.