advertorial publisher 
Writing on the Web
JULY 12, 2010
You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing page definition: An attractive, compelling page: Published on the Internet that is. Short answer: a landing page.
Online Marketing Institute
MARCH 24, 2011
Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. Every publisher and media company is always looking for quality contributors who deliver value. … We have plenty of those around!
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Marketing Craftmanship
JULY 5, 2013
The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.) The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp., Masterpiece Theatre Mobil Oil Corp.
Convince & Convert
DECEMBER 30, 2015
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.
Convince & Convert
SEPTEMBER 15, 2015
That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.
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