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B2B Memes

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. Is Lewis DVorkin a visionary or a sell-out? I can never quite make up my mind.

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Rethinking the Role of “Advertisers”

B2B Memes

Like Forbes , with its AdVoice product , Quartz recognizes that the old advertising model—limited to hermetically sealed ad units dropped beside editorial content—must change. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Rethinking the Article as the Basic Unit of Journalism. Ethics: Is Transparency All We Need?

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Rethinking the Role of “Advertisers”

B2B Memes

Like Forbes , with its AdVoice product , Quartz recognizes that the old advertising model—limited to hermetically sealed ad units dropped beside editorial content—must change. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Rethinking the Article as the Basic Unit of Journalism. Ethics: Is Transparency All We Need?

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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial.

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