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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes.

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7 Great Social Media Advertising Campaigns

Bannerflow

These campaigns often involve several uploads or posts and deliver targeted advertorial content to your audience. Social media is a more personable form of marketing than traditional collateral and Aldi UK are the masters of capturing personality with their brand voice. . Greggs “Vegan Sausage Roll”. Buzzfeed “Tasty”.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Salesforce kinda almost bought Twitter last fall. Medium’s 60 million-person audience likely includes the type of affluent people Amex wants to reach.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. In other words, Poulsen says each CTA should have data embedded that identify which person responded from a particular channel, whether it’s email, social, digital, or so on.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. They already seek out top tips or content from this person.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. You fine tune and target your conversations so that they hit home with the right person at the right time. Blog WritingontheWeb Twitter PatsiBlogSquad. Ardath Albee. Rebel Brown.