Writing on the Web

AUGUST 2, 2011

Here are the common problems I hear from my clients: Not sure how to write content that persuades, especially when selling is involved. Don’t like the way hard-sell marketers format long sales letters. Related posts: Content Marketing Results: Landing Pages Rule. Landing Pages: Where to Publish Your Advertorial.

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Writing on the Web

JULY 12, 2010

I’m repeating myself because it’s so crucial to your online marketing efforts. Here are the common problems I hear from my clients: Not sure how to write content that persuades, especially when selling is involved. Don’t like the way hard-selling marketers format long sales letters. Share this on Bebo.

Landing Pages 100

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Writing on the Web

JUNE 23, 2010

Depending on the theme you’re using, it may be easy or very difficult to create a page template that hides the header, navigation menu and sidebar(s) for the handful of specialty pages you want to create. Landing Pages: Where to Publish Your Advertorial. Blog or Website: Do You Use Wordpress as a Website?

Landing Pages 100

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Online Marketing Institute

MARCH 24, 2011

Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Write something that adds value instead.

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