Remove advertorial

Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Print Advertorials. A number of B2B trade publications offer the email equivalent of an advertorial, allowing you to share an entire article or perspective in email instead of an additional click away.

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The Dark Future of Native Advertising

Digital B2B Marketing

It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. Content Media Native Advertising'

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The Intersection of Content Marketing and Advertising

Digital B2B Marketing

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. In many ways, native advertising is akin to advertorials, although the bar for quality is far higher. Does your content measure up?