B2B Memes

JULY 1, 2010

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 12, 2010

Though it may sound like heresy to some to suggest it, Demand Media offers them a model for doing so. In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet. Related posts: Lewis DVorkin: Content Marketing or Advertorial?

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet. Related posts: Lewis DVorkin: Content Marketing or Advertorial?

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

OCTOBER 4, 2010

In a blog post today, Ian Burrell, the media editor for The Independent offered fresh evidence that, at least in the UK, the growth of brand journalism (i.e., journalists moving into content marketing ) is more than theoretical. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Brand Identity Branding 100