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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them. What does Google think about advertorials, native advertising, and editorial content?

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How B2B influencer marketing will grow your brand

Sprout Social

You rely on them because their opinions resonate, earned through a consistent display of expertise or an interesting perspective. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research.

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How to Market to Millennials

Onalytica B2B

Millennials want to feel as though the content has been written with their interest in mind and to be informative, rather than it being a platform to solely promote the brand. Collaborate with influencers to create exciting, informative content that is going to interest your Millennial market, such as blog posts and videos.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52
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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52
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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. Although these programs are far more common in consumer marketing, there are interesting and still relatively untapped opportunities for creative B2B marketers. Print Advertorials.

article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40