advertorial 
KoMarketing Associates
NOVEMBER 15, 2013
What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes. The Google webmaster team views advertorials as deceptive when they lack transparency about their marketing intent.
Sprout Social
DECEMBER 6, 2023
Most social platforms have their own professional communities, both formal and informal. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research. Use these tips to inform your first go.
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Onalytica B2B
NOVEMBER 10, 2016
Millennials want to feel as though the content has been written with their interest in mind and to be informative, rather than it being a platform to solely promote the brand. Ensure branded content is written for the consumer in an informative way, rather than being promotional. Snapchat, Facebook, Instagram and YouTube).
Convince & Convert
FEBRUARY 17, 2016
Consumers of all kinds continue to spend more time online , and less time in other information channels, where the relationship between content and audience is more linear. Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial).
ClearVoice
JANUARY 28, 2021
After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. As the name suggests, a cross-channel campaign is a brand’s approach to sharing information, including news, sales, or other updates, across many platforms.
Moz
MAY 17, 2020
Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. Ever worked on an SEO project where you never talked to the PPC team (even though they have valuable information, like which keywords convert, that you can use for your SEO work)?
Hubspot
FEBRUARY 18, 2013
Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial. DVRs, ad blockers, etc.)
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