Writing on the Web

AUGUST 2, 2011

Here are the common problems I hear from my clients: Not sure how to write content that persuades, especially when selling is involved. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Why Use a WP Sales Page Template?

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JULY 12, 2010

Here are the common problems I hear from my clients: Not sure how to write content that persuades, especially when selling is involved. There shouldn’t be any attempt to disguise it as a blog conversation, although you certainly want to talk informally and authentically in your content. Why Use a WP Sales Page Template?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 23, 2010

Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. Depending on the theme you’re using, it may be easy or very difficult to create a page template that hides the header, navigation menu and sidebar(s) for the handful of specialty pages you want to create.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Scoop.it

MAY 7, 2019

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Content marketing as it is typically used today is the Internet version of the advertorial. Email Rules & Sequences.

Advertorials 82

Advertorials Automation Work Management Content Marketing 82

Online Marketing Institute

MARCH 24, 2011

Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

DECEMBER 30, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Personal Stories.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Find a keyword your audience is looking for, and publish content to provide that information. Personal Stories.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168