Moz

MAY 17, 2020

Google never took SEOs into account when designing for the user. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. During the last few months we have seen more desktop traffic, but in general users are moving to mobile.

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

Keeping track of these trends is something that only a power user can do. However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Its content must engage users quickly.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Online Marketing Institute

JUNE 15, 2009

No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. I look forward to hearing from you.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Through paid advertising, marketers can also reach users that are actively looking for similar services. Helps target and reach new users.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

MAY 1, 2020

61% of marketers say that generating leads and traffic is their biggest challenge. Finally, you can take out paid ads on video platforms, like YouTube. Use your blog posts for lead generation. For instance, let's say you're creating a new feature in your email marketing tool in which users can add GIFs to email.

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. How-to content offers step-by-step, process-driven information to help your audience do something better. Like list content, this is a very effective form of content marketing according to our research.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167