advertorial Information Related Topics 
B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. To a traditionalist, that sounds plain wrong, if not evil.
B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. To a traditionalist, that sounds plain wrong, if not evil.
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