Remove advertorial industry
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How B2B influencer marketing will grow your brand

Sprout Social

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal. times more than those with digital suppliers.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. What does Google think about advertorials, native advertising, and editorial content?

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial. Another neat way to utilize content marketing with sales emails is to embed live Twitter feeds into an email.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Patsi Krakoff ( @Patsiblogsquad ). June 8, 2010.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Don’t send blanket solicitations to bloggers in the same general industry. For example, a list of competitors that run blogs in your client’s industry. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising.

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15 B2B case studies show how content marketing drives ROI

Biznology

With clients in the fuel industries, waste water, pulp & paper, and other industrial and municipal areas, projects tend to be big (multi-million dollar) and take a long time to sell (12 months and longer). The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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