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How Inbound Marketing Can Fuel Native Advertising

Hubspot

And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial. We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.

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How to Drive Traffic with Content Amplification

Hubspot

For example, search engines use pay-per-click (PPC) advertising , which means bidding on keywords to earn a placement at the top of search engine results pages (SERPs). For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Partner with influencers.