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7 Great Social Media Advertising Campaigns

Bannerflow

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured?

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Even if you prefer video, social media, or visual marketing strategies, it's important to remember that blogs can help you sell products in ways that other content types can't. The HubSpot Blog's free resource strategy results in thousands of qualified leads per year that could potentially convert into HubSpot customers.

Purchase 101
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Only B2B - Untitled Article

Only B2B

Hubspot, credited for coining the term Inbound marketing defines it as something that “…focuses on creating quality content that pulls people toward your company and product where they naturally want to be. Let’s begin. Demand generation as a beginning point to inbound marketing? First, let us understand what is inbound marketing.

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The Dark Future of Native Advertising

Digital B2B Marketing

It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. The Allure of Native Publishing.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. These result when media outlets invite company executives with a very specific expertise to write for them. Advertorials (Sponsored Content). Influencer Outreach. Bylined Articles.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing.

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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

In today’s social media-dependent marketplace, this type of connectivity helps to establish a high level of trust in your organization. Yes, your content marketing is your owned media, but like any good owner—it pays to be careful with that possession. Also, tap into your employees as solution-providers and brand ambassadors.