Outbrain

JANUARY 24, 2019

It’s just a matter of adhering to certain guidelines. It’s true, content pages like advertorials or promotional articles are important. However, if you don’t have a content article, you can also promote direct landing pages (like product pages, webinars, ebooks, videos and more), as long as they meet our guidelines.

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Advertising Agencies Advertisements Advertising Advertorials 40

Contently

JANUARY 4, 2017

Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format. Below are a few ways that brands can make their native advertising more effective in 2017. Insist upon clear labeling.

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Advertising Agencies Advertisements Advertising Effectiveness 97

Outbrain

FEBRUARY 4, 2019

Here’s a question we get asked often by advertisers in the Outbrain network: “How can I create great content for my native campaigns, while meeting the content guidelines?”. As long as it meets our guidelines; more on that later…). Content guidelines. What’s so important about the content guidelines? Some technicalities.

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Campaigns Guidelines Advertorials Privacy Policies 32

ClearVoice

APRIL 16, 2021

The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. Not only can this be seen as crossing the line in terms of ethics, but it’s also against guidelines from the FTC , who fine publishers and brands for it. Don’t.

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Paid Content Advertising Agencies Advertisements Advertising 52

Martech Advisor

NOVEMBER 1, 2019

Although one could argue about the misleading nature of native advertisements, the Federal Trade Commission (FTC) has enforced the necessary guidelines to prevent businesses from employing shoddy advertising tactics. They can be considered modern advertorials. Why Native Advertising? Branded Content.

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Paid Content Advertising Benchmark Advertisements Advertising 54

Hubspot

MARCH 1, 2016

Since the early 1900s it’s been around in the form of advertorials, sponsored radio shows, and even infomercials. The Atlantic has since then created strict guidelines on native ads. Native advertising is hardly new. In this case, it came down to editorial integrity, and that the ad was not clearly marked as an ad.

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Advertisements Advertising Advertorials Paid Search Agency 28

Navigate the Channel

SEPTEMBER 13, 2023

Make sure your content writers have reliable guidelines to present information in line with your brand and reflective of your corporate persona. Reliability To nurture a dependable connection with your audience, you’ll want to infuse your content with a consistent voice and tone.

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Trust Marketing Content Marketing Ad Building Tips 65

Digital B2B Marketing

OCTOBER 25, 2012

In many ways, native advertising is akin to advertorials, although the bar for quality is far higher. Note: native advertising programs often include accompanying ad space as well] If you meet these guidelines, the value can be significant.

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Advertisements Advertising Content Marketing Advertorials 100

Hubspot

APRIL 26, 2015

These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. 2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.).

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Advertorials Ad Building Guidelines Lead Scoring 28