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How to Market to Millennials

Onalytica B2B

After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues. Here are some facts, statistics and characteristics of Millennials and how brands can adapt their marketing efforts to accommodate this unique generation.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

If you’re trying to achieve reach, engagement, user-generated content, contest entries, and landing page traffic all in the same campaign, you sometimes cannibalize your own goals rather than building a ‘conversion machine’ finely tuned toward one result,” she says. Instead, it’s smarter to set measurable goals — and remain focused. “If

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. Some advertorials are duds. We were ready to launch. Measurement.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. And to some degree you'd be right in your assumption that native advertising is just an advertorial in shiny new clothing. Native advertising, done right, is not an advertorial.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

If you’re sitting on content you know people will enjoy, but your website or main hosting platform doesn’t generate the traffic needed to get it out to a large enough audience, content syndication can be a way to piggyback other sites’ traffic. Generate Leads. More Exposure. This one’s pretty simple. Image Source.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” Content marketing as it is typically used today is the Internet version of the advertorial. That is when a company writes an article and pays to place it in a newspaper or magazine.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010. June 8, 2010.