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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

These tactics can empower newer inbound adopters to see results quicker, help agencies reduce churn by driving client results faster, and allow enterprise marketers to show a return within a quarter. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Third, help buyers use knowledge with confidence.

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. And there are still many companies that produce legitimate white papers containing helpful, objective information.

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