Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Print Advertorials. A number of B2B trade publications offer the email equivalent of an advertorial, allowing you to share an entire article or perspective in email instead of an additional click away.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Hubspot

AUGUST 13, 2014

In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. Advertorials (Sponsored Content). Here is an example of how one website features advertorial content.:

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. Please focus on prospect presale engagement" Read on to get their insights. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100