15 B2B case studies show how content marketing drives ROI
Biznology
FEBRUARY 23, 2015
21% say they are successful at tracking ROI (source: Ad Age ). They show how content marketing drives ROI with B2B businesses who: Know their audience. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4
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