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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Measuring the ROI of Mobile Video Advertising.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

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15 B2B case studies show how content marketing drives ROI

Biznology

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. Pro Tip: Supporting social causes is a fantastic way to create shareable content. Advertorials. News Releases and Pitches. Yes, seriously.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. Pro Tip: Supporting social causes is a fantastic way to create shareable content. Advertorials. News Releases and Pitches. Yes, seriously.