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4 Steps to Creating Advantageous Advertorials

Vertical Response

Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

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See What Content Marketing Success Truly Looks Like

Junta 42

If you are among the 55% of B2B and 58% of B2C marketers who reported that they lack clarity on what successful content marketing should look like in their organizations, you might find it helpful to take a look at what our Project of the Year finalists were able to accomplish: Sainsbury’s magazine. The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. XEROX : Created a targeted “Get Optimistic” campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips. million. million. million.