4 Steps to Creating Advantageous Advertorials
AUGUST 11, 2014
Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Facebook likes/shares, etc? Have an account? love it. Irony?
15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Who is succeeding and why? million. million.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. XEROX : Created a targeted “Get Optimistic” campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips. million. million. million.
Measure the ROI of Digital Advertising Beyond Revenue Impact
Modern B2B Marketing
FEBRUARY 19, 2016
The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. But first, you need to understand how you can effectively measure the ROI of digital advertising. .
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Tips for Getting People to Your B2B Blog , June 4, 2010. What’s a Facebook fan worth? Topics.