4 Steps to Creating Advantageous Advertorials
AUGUST 11, 2014
Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
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15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Who is succeeding and why? million. million.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. XEROX : Created a targeted “Get Optimistic” campaign to connect with 30 top accounts and partnered with Forbes to create a magazine that offered relevant business tips. million. million. million.