4 Steps to Creating Advantageous Advertorials
AUGUST 11, 2014
Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.
11 Pro Tips for Better Business Blogging
MARCH 24, 2011
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15 B2B case studies show how content marketing drives ROI
FEBRUARY 23, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. Who is succeeding and why? million. million.
See What Content Marketing Success Truly Looks Like
SEPTEMBER 9, 2016
If you are among the 55% of B2B and 58% of B2C marketers who reported that they lack clarity on what successful content marketing should look like in their organizations, you might find it helpful to take a look at what our Project of the Year finalists were able to accomplish: Sainsbury’s magazine. The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest.
Measure the ROI of Digital Advertising Beyond Revenue Impact
Modern B2B Marketing
FEBRUARY 19, 2016
The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. But first, you need to understand how you can effectively measure the ROI of digital advertising. .