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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Whether you need copy for a Facebook ad or an entire landing page , Anyword’s powerful AI can generate text for every major channel and platform. So what is long copy exactly? Write Copy of Any Length with Anyword.

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format. Today, much of the traffic to native advertising comes through sponsored Facebook posts. Insist upon clear labeling.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads.

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What Is Earned Media?

ClearVoice

My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author. When I started my public relations career, earned media was all there was unless you counted advertorials and the like.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook.

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Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

Like most budding wordsmiths who grow up paging through magazines, I used to dream of being at the top of a masthead. She has also explored other mediums, including Facebook Live and speaking live on local news channels and events. “I Finally she landed what she called her dream job: an assistant editor gig at Woman’s Day magazine.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Content marketing as it is typically used today is the Internet version of the advertorial. Why Content Marketing Works.