For example, we get pitches from PR firms about major brands running new viral or social media campaigns. For example, a list of competitors that run blogs in your client’s industry. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.