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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

For example, RVs had their biggest summer ever, and everyone in the home remodel industry is racing to keep up with an influx of ADU and renovation projects. There’s lots of work available writing explainer articles and advertorials, as well as SEO content and LinkedIn-style social media content. Virtual media events.

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Research Maps Spending on Content Marketing

B2B Marketing Directions

For example, Borrell found that companies in travel/tourism, live entertainment, sporting events, clothing and recreation have reduced spending on content marketing in 2020 by an average of 19%. This slight decline is almost entirely attributable to major spending cuts by companies that have been hit hard by the pandemic.

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B2B Video Marketing Done Right

KoMarketing Associates

Categories of B2B video, with examples: Branding and Corporate Awareness. One of my favorite brand-centered videos is the example below from DEWALT. They provide the context of an advertorial with the authenticity of a product review and rating. Event Marketing. Sprout Social: Marquette University. Trello: The Ladders.

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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad.

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Change or Die | Fast Company

Buzz Marketing for Technology

And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Find Events. Advertorials: Act Fast. Yet more often than not, we cant. Business Network. Learn More. Find People. Find Groups.

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SEO Sprints: How to Productize SEO Services

seo.co

Freshly launched startups, small businesses, and event marketers are just a few examples of clients who have time-sensitive marketing and advertising needs. For example, a person searching for “how to increase sales effectiveness” is earlier in the customer journey than a person searching for “sales automation tools.”

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. For example, color plays a huge role in visual design. Here’s a perfect example of simple but effective ad copywriting by AirAsia: Image via Facebook. Let’s get started. Include Eye-Catching Visuals in Your Ads.

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