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| | VERTICAL RESPONSE
AUGUST 11, 2014 [Advertorial, Ethics] 4 Steps to Creating Advantageous Advertorials
Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.
| | WRITING ON THE WEB
JULY 7, 2010 [Advertorial, Ethics] Phony Testimonials and Dumb Social Proof
And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? If you protect client confidentiality, explain this and include the quote, with something that says because of ethical standards, client names cannot be revealed. Share this on Facebook. Time-Saving Tips for Social Media Marketing. Advertorials: Step 7- Provide Proof. He’s just about ready to start offering products and services for sale.
AUGUST 11, 2014 | VERTICAL RESPONSE
[Advertorial, Ethics] 4 Steps to Creating Advantageous Advertorials
JULY 26, 2010 | WEBBIQUITY
[Advertorial, Ethics] 19 New Featured Sources on the B2B Marketing Zone
JULY 7, 2010 | WRITING ON THE WEB
[Advertorial, Ethics] Phony Testimonials and Dumb Social Proof
JUNE 15, 2009 | DELICIOUS B2BMARKETING
[Advertorial, Ethics] How NOT to pitch a blog | Online Marketing Blog
| | WEBBIQUITY
JULY 26, 2010 [Advertorial, Ethics] 19 New Featured Sources on the B2B Marketing Zone
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Tips for Getting People to Your B2B Blog , June 4, 2010. What’s a Facebook fan worth? Topics.
| | DELICIOUS B2BMARKETING
JUNE 15, 2009 [Advertorial, Ethics] How NOT to pitch a blog | Online Marketing Blog
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Here are a few “what you should not do tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so.