Phony Testimonials and Dumb Social Proof
Writing on the Web
JULY 7, 2010
And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#.
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