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Should Your Content Be an Infographic?

Brandpoint

Often, the information you want to present could be shared more effectively in a visual presentation. Keep in mind, most people need to see information conceptually in order to better understand an idea. Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial.

VALS 156
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The Greatest Copywriters of All Time

Anyword

From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. David Ogilvy. Leo Burnett.

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How to Market to Millennials

Onalytica B2B

THE FACTS: Millennials hold a natural scepticism towards brands, therefore traditional advertising and branded content is not guaranteed to resonate and be effective. In order for a consumer to engage and get on board with a brand, there needs to be an element of trust. USER-GENERATED CONTENT.

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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

and essentially every item that could be ordered on Amazon and set up quickly to help make outdoor spaces at home more fun. In order to cash in, smaller companies need a way to attract customers away from the biggest brands. When lockdown first hit, there was an enormous demand for: Backyard furniture. Above-ground hot tubs.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Are Some Effective Techniques For Building Links? What About Advertorials? What Are Some Effective Techniques For Building Links? Advertorials (IMPORTANT). What are Advertorials? You can use the links below and also after each video to navigate through the videos and sections. Created: March 4, 2010.

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5 Things Publishers Should Do in 2022

Outbrain

Publishers have historically used a range of monetization methods in the print world: subscriptions, charging a cover price, advertorials, product sampling/direct mail outs, user offers, and more. They’ve similarly turned to advertising models in order to monetize their digital offerings. Video goes from strength to strength.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

But in order to achieve this effect, how do the rules of copywriting apply to native ads? Check out the following copywriting do’s and don’ts to make your native advertising campaign more effective. It makes sense — an effective native advertising campaign should help strengthen a viewer’s impression of a brand.