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Should Your Content Be an Infographic?

Brandpoint

As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. Educating a general audience helps to show that you are an expert who is knowledgeable in your field.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What does Google think about advertorials, native advertising, and editorial content?

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How B2B influencer marketing will grow your brand

Sprout Social

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Look for examples of B2B influencer content in your industry Before diving into strategy development, take a moment to research how other brands in your industry are working with influencers.

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Everything you need to know about native ads in email newsletters

Liveintent

Native ads are similar to an advertorial but come in a variety of formats. An unfortunate response to advertising is the development of banner blindness, a conscious or unconscious response by the user to ignore banner-like content or information. What are native ads? Native ads are ads that match their environment or surroundings.

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The Greatest Copywriters of All Time

Anyword

As a result of his work at Gallup, Ogilvy understood the importance of research and knowledge of the customer as central to the development of an advertising strategy and brand positioning: “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” – David Ogilvy. Joseph Sugarman.

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Even print-based advertorials, where the intent should clearly be understood as promotion, were considered of higher quality (at least by those surveyed), than all but one of the four forms of digital publication choices offered. What do you think is generally higher quality?

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.

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