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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Outbrain made an infographic, which you can see in full below, to help content marketers learn from their predecessors.

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Display ads vs native ads: What’s the difference?

Liveintent

Display ads are used throughout the entire customer journey to help drive awareness of and engagement with a business. These units are similar to an advertorial but come in various formats. You can leverage native ads to help you capture attention and visits to your website.

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Should Your Content Be an Infographic?

Brandpoint

Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. Educating a general audience helps to show that you are an expert who is knowledgeable in your field. They should catch the reader’s eye and teach them information that’s relatable and educational. What makes a good infographic?

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Marketers opting for long copy should craft a strong narrative used to tell their brand mission and include any and all details that could potentially sway prospective customers. So what is long copy exactly?

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How B2B influencer marketing will grow your brand

Sprout Social

That can look like reading reviews, speaking to customers and of course, consulting influencers. A tool with the right functionality will help you surface posts from across networks in one centralized location. This approach helps you understand current trends and may also reveal influential figures making an impact in your industry.

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How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers.

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The Greatest Copywriters of All Time

Anyword

As a result of his work at Gallup, Ogilvy understood the importance of research and knowledge of the customer as central to the development of an advertising strategy and brand positioning: “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” – David Ogilvy. So, How Can You Write Like Them?