Remove advertorial customer
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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings.

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Should Your Content Be an Infographic?

Brandpoint

Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. They should catch the reader’s eye and teach them information that’s relatable and educational. What makes a good infographic? Are you sharing important data or just trying to sell your latest product or service?

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Display ads vs native ads: What’s the difference?

Liveintent

Display ads are used throughout the entire customer journey to help drive awareness of and engagement with a business. These units are similar to an advertorial but come in various formats. However, display ads are a popular option for retargeting campaigns.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Less advertorial. More conversational, less advertorial. There’s a difference between “making a video” and “using video” to advance your conversation with customers. Record Skype conversations with customers. Here’s where I think B2B sales and marketing video is headed this year.

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Only B2B - Untitled Article

Only B2B

By aligning your content you publish with the customers’ interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” . On the other hand, demand generation drives awareness for your product/services. Examples of Inbound and Demand generation.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Marketers opting for long copy should craft a strong narrative used to tell their brand mission and include any and all details that could potentially sway prospective customers. So what is long copy exactly?

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How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers.