Remove advertorial writing
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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Brands like P&G and Michelin followed that movement in the early 1900s. But it never hurts to know your history.

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How B2B influencer marketing will grow your brand

Sprout Social

It’s not just a trend—it’s a proven strategy. That can look like reading reviews, speaking to customers and of course, consulting influencers. This approach helps you understand current trends and may also reveal influential figures making an impact in your industry. There lies the magic of B2B influencer marketing.

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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

In order to cash in, smaller companies need a way to attract customers away from the biggest brands. Large traditional companies, meanwhile, need to reposition themselves as less stodgy ( LL Bean ) or less extreme (Patagonia), or whatever the recalibration might be, in order to seem more inclusive to a bunch of newbie customers.

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What Is Earned Media?

ClearVoice

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Patsi Krakoff's blog Writing on the Web. Get Customers. Get Customers. Get Content. MarketingSherpa.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. exact page location).

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Sarah Worsham ( @sazbean ).