Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Brands like P&G and Michelin followed that movement in the early 1900s. But it never hurts to know your history.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. That can look like reading reviews, speaking to customers and of course, consulting influencers. This approach helps you understand current trends and may also reveal influential figures making an impact in your industry. There lies the magic of B2B influencer marketing.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

ClearVoice

SEPTEMBER 29, 2020

In order to cash in, smaller companies need a way to attract customers away from the biggest brands. Large traditional companies, meanwhile, need to reposition themselves as less stodgy ( LL Bean ) or less extreme (Patagonia), or whatever the recalibration might be, in order to seem more inclusive to a bunch of newbie customers.

Content Marketing 119

Content Marketing Advertorials Paid Search Agency Content 119

ClearVoice

APRIL 15, 2021

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Brandpoint

AUGUST 9, 2018

The internet empowers brands to connect with an infinite number of customers around the globe. Blogs and review websites may be flooded with customer experience stories that are misleading, inaccurate and damaging. Pro tips for writing crisis communication content for a microsite: Clearly state the issue. Be transparent.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Webbiquity

JULY 26, 2010

I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

MARCH 24, 2011

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Business Blogging 40

Business Blogging Tips Business Classified Ads 40