advertorial 
Contently
APRIL 2, 2018
In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Brands like P&G and Michelin followed that movement in the early 1900s. But it never hurts to know your history.
B2B Memes
OCTOBER 4, 2010
Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. In other words, the brand journalism trend is real.
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Sprout Social
DECEMBER 6, 2023
It’s not just a trend—it’s a proven strategy. That can look like reading reviews, speaking to customers and of course, consulting influencers. This approach helps you understand current trends and may also reveal influential figures making an impact in your industry. There lies the magic of B2B influencer marketing.
Marketing Insider Group
SEPTEMBER 21, 2015
And it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. It’s easy to see why this trend is really taking off. It’s a worrying trend for brands who are trying to reach the millennial generation. Ad Blocking Hurts Publishers.
ClearVoice
SEPTEMBER 29, 2020
In order to cash in, smaller companies need a way to attract customers away from the biggest brands. Large traditional companies, meanwhile, need to reposition themselves as less stodgy ( LL Bean ) or less extreme (Patagonia), or whatever the recalibration might be, in order to seem more inclusive to a bunch of newbie customers.
ClearVoice
APRIL 15, 2021
It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.
Adobe Experience Cloud Blog
SEPTEMBER 25, 2013
The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Given these trends, native advertising will soon be the norm. Thanks to this rise, native advertising is hot.
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