Remove advertorial writing
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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. Brands like P&G and Michelin followed that movement in the early 1900s. But it never hurts to know your history.

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What Is Earned Media?

ClearVoice

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

Insiders

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Patsi Krakoff's blog Writing on the Web. Get Customers. Get Customers. Get Content. MarketingSherpa.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Sarah Worsham ( @sazbean ).

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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