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The Greatest Copywriters of All Time

Anyword

His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. Through powerful analytical tools, Anyword matches writing styles to audiences and conversion rates. To wrap it all up, Anyword’s Predictive Performance Score indicates the conversion potential of each piece of copy. .

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Anyword uses a huge database of existing ads to better determine which style of writing will trigger higher conversion rates. Before we get into which content length is better, we need to understand what each entails.

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Only B2B - Untitled Article

Only B2B

The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. Do not restrict yourself to click-throughs, keep a check on conversion rate (the percentage who clicked on a link within your email), bounce rates, list growth rate and email sharing rate.

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Welcome To The Age Of Ad Blocking

Marketing Insider Group

One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands. Con: While ad blockers can’t block advertorials, they can block the paid placements that direct people to the branded content. Con: It may not be very effective. Content Blocking. This approach is being tested by The Washington Post.

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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

For shorter character limits, focus on directness; for longer advertorials, be creative about including anecdotes, testimonials, expert quotes, and more to better engage your audience. For inspiration, check out Buffer’s list of words that drive conversion , many of which are action verbs. Don’t: Exaggerate or use misleading headlines.

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How to Make Money on Instagram (Without 10K Followers)

Optinmonster

Basically, a brand pays you to create an advertorial piece of content for them in the form of posts or stories. But more importantly, email marketing has the highest engagement and conversion rates. Let’s explore each of them below! Make Money on Instagram From Sponsored Posts. What Can You do With an Email List?

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Are they using advertorials?

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