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Infographic: A Brief History of Content Marketing

Contently

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. After a few decades, each issue reached millions of customers.

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How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? What are your thoughts on this survey?

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Branded content just another shade of fake news?

Biznology

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” Is Lewis DVorkin a visionary or a sell-out?

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” Is Lewis DVorkin a visionary or a sell-out?

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Research Maps Spending on Content Marketing

B2B Marketing Directions

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. So what else can you do?