Remove advertorial writing
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Display ads vs native ads: What’s the difference?

Liveintent

They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Rich media ads: These ads incorporate media like video or audio that encourage interactivity with the content. These units are similar to an advertorial but come in various formats. What are display ads?

Display 109
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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content? What content to create.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned. Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.

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Only B2B - Untitled Article

Only B2B

Yeah, your team burned the midnight oil to write the perfect content and all of that But, what if no one opens it? Or this from GoPro : You should test your content with fewer images, videos, podcasts, animations or even softer CTAs. There is a reason why most newsletters use it. Write killer welcome emails.

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Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

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What Is Earned Media?

ClearVoice

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line? Earned media can also be called promotional media.

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Landing Pages: Get Readers to Take Action

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?