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What Is Earned Media?

ClearVoice

This creates content and becomes part of the overall digital marketing strategy since it builds their expertise and reputation within their industry. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line? Earned media can also be called promotional media.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion.

Insiders

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? Make relevant comments and offer something of value. Keep it small, relevant and personal. out of 5) Loading.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Paid vs. natural search efforts. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. But that’s content for another blog post.

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How to Drive Traffic with Content Amplification

Hubspot

So, what do you do when you create content you know your audience wants to see, but they aren't finding it? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. The strategy is used to raise traffic to your content. But how does content amplification work?