Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. Effective native advertisin g fits seamlessly into the organic content of the sites that carry them.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Sprout Social

OCTOBER 20, 2016

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland.

Traffic 111

Traffic Facebook Advertorials Long Tail Marketing 111

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Martech Advisor

JANUARY 17, 2020

If you’re looking to benefit from the power of native content in 2020, read on to know about: Insights from Verizon on the rise of native formats. Way back in 2015, we asked if native advertising will finally take over traditional marketing. Trends like this illustrate how popular native content has become.

Practices 66

Practices Top of Funnel Best Practices Mobile Advertising 66

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. A lead is a prospective customer who has shown interest in the services or products provided by your company. Lead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads?.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But that’s content for another blog post. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. We know someone has to win at content, so it may as well be us. But how we get the right content to the right people at the right time is evolving.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Martech Advisor

JANUARY 7, 2020

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Table of Contents. What Is Paid Media? CPC vs. CPM.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167