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How B2B influencer marketing will grow your brand

Sprout Social

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. Here’s how. times more than those with digital suppliers.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The day after it was published, 20% of the total website visitors downloaded the ebook. These result when media outlets invite company executives with a very specific expertise to write for them. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Advertorials (Sponsored Content).

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. It was shared publicly on Facebook almost 20,000 times (private sharing is not included in this number). There is no magic formula that makes every Facebook post go viral.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Sarah Worsham ( @sazbean ).

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15 B2B case studies show how content marketing drives ROI

Biznology

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. LINKEDIN : Had to be converted to social selling.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. The default for this field is your current position at your current company. Are you Being Discovered?

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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