B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Related posts: Content’s Evil Twin: Advertorial. What do you think?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. Related posts: Content’s Evil Twin: Advertorial. What do you think?

Advertorials 100

Advertorials Content Marketing Disintermediation Advertising Agencies 100

B2B Memes

SEPTEMBER 17, 2012

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Related posts: Lewis DVorkin: Content Marketing or Advertorial? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”. Related posts: Lewis DVorkin: Content Marketing or Advertorial? But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

OCTOBER 4, 2010

The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Branding Brand Identity 100