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How B2B influencer marketing will grow your brand

Sprout Social

Partnering with an established influencer within your industry can significantly amplify the reach of your content, extending your expertise beyond the confines of your organic channels. It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. So when trying to encourage loyalty from a new audience or customer base, it pays off to write longer, albeit still compelling copy. Before we get into which content length is better, we need to understand what each entails.

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Managing Co-op Funds – 5 Easy Co-op Fund Management Strategies

Computer Market Research

Problems associated with Co-op fund management rely on many different elements and on the strength of your channel partnerships. Each channel partnership is unique in its own right. There could be a number of possible reasons that cause your channel partners to run into problems. Date of advertorial. Date of campaign.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. Reader Loyalty Cannot Be Bought There is no overnight method to create a respected and popular blog. b2bmarketing

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Should You Pay for Content Distribution?

Hubspot

Content distribution is changing, and some channels are expecting you to pay. By selecting the right demand generation channels. In fact, you can even grow brand loyalty. Sponsored content is similar to what used to be known as “advertorials”—but even less salesy. If you feel backed into a corner, you’re not alone.