Remove advertorial campaign
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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Display ads vs native ads: What’s the difference?

Liveintent

However, display ads are a popular option for retargeting campaigns. With these campaigns, an organization uses display ads to re-engage audiences that had previously visited their digital properties. These units are similar to an advertorial but come in various formats. Ideal for awareness campaigns. What are native ads?

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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

4 industries that have major content marketing potential. Here are four industries that are seeing major growth, and hiring marketers and communications staff as they go. One- or two-person marketing teams may no longer suffice to meet ramped-up sales potential when a niche product (i.e. Social media marketing campaigns.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Employees and Partners.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Marketers opting for long copy should craft a strong narrative used to tell their brand mission and include any and all details that could potentially sway prospective customers. What Are the Benefits of Long Copy?

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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. Skinny and Company coconut oil is the best product in the market, bar none. And, yes, you are her valet for the entire campaign.

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Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? But, email marketing has the highest ROI of all marketing channels. frustration*. Tell stories.