4 Steps to Creating Advantageous Advertorials
AUGUST 11, 2014
Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. Social media is much bigger than Facebook. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. My goal? Tell, don ’ t sell.
Content Marketing Results: Landing Pages Rule
Writing on the Web
JULY 12, 2010
Share this on Facebook. Post on Google Buzz. Buzz up! Landing Pages: Where to Publish Your Advertorial. Tags: Content Marketing Online Marketing Pathway to Profits content marketing tips content marketing with blogs converting readers to clients web marketing Wordpress sales pages How do you get readers to take action? Short answer: a landing page. Digg this!
Phony Testimonials and Dumb Social Proof
Writing on the Web
JULY 7, 2010
Share this on Facebook. Post on Google Buzz. Buzz up! Time-Saving Tips for Social Media Marketing. Advertorials: Step 7- Provide Proof. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Pathway to Profits Writing Great Copy content marketing tips content marketing with blogs converting readers to clients persuasion triggers sales pages social proof How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? Authenticity. Liking.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth?