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4 Steps to Creating Advantageous Advertorials

Vertical Response

Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Although advertorials are clearly labeled as such, both for legal reasons – as mandated by the Federal Trade Commission (FTC) – and ethical ones, research shows that readers are as engaged with native ads as with pure editorial content.

Phony Testimonials and Dumb Social Proof

Writing on the Web

Share this on Facebook. Post on Google Buzz. Buzz up! Time-Saving Tips for Social Media Marketing. Advertorials: Step 7- Provide Proof. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Pathway to Profits Writing Great Copy content marketing tips content marketing with blogs converting readers to clients persuasion triggers sales pages social proof How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? Authenticity. Liking.

Content Marketing Results: Landing Pages Rule

Writing on the Web

Share this on Facebook. Post on Google Buzz. Buzz up! Landing Pages: Where to Publish Your Advertorial. Tags: Content Marketing Online Marketing Pathway to Profits content marketing tips content marketing with blogs converting readers to clients web marketing Wordpress sales pages How do you get readers to take action? Short answer: a landing page. Digg this!

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Share your tips and suggestions. Share this on Facebook. Post on Google Buzz. Buzz up! Landing Pages: Where to Publish Your Advertorial. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. how to sell socks to centipedes. Entire Web fortunes have been made. Email. Frustrating?